Bedding rose

52-862-1
52-862-2

Jelena™

Frayla®

BOZjelefra – Biljana Božanić Tanjga

Warm, light yellow base colour with a delicate peachy inner shading. - flowerbed shrub rose - very strong, fragrance detectable from a distance rose - fruity, peachy

- Very strong fruity, peachy fragrance
- Abundant repeat flowering all season
- Compact, bushy habit for beds and pots
- Glossy dark green foliage for contrast
- Hardy to -26 °C, suitable for cold areas
Special feature: Colour shifts from apricot-orange buds to creamy yellow, giving ever-changing blooms in the border.
Future-proof garden concept – Transparent processes
Jelena™
pharmaROSA® ORIGINAL 2-litre own-root potted rose
19,40 €
pcs
Direct from the grower
In stock for immediate dispatch
Delivery: 8–11 working days
4 (6018)
facebook   twitter

JELENA™ – peach-coloured bedding shrub rose - Tanjga

If You would like a fragrant, romantic rose that simply fits into a busy Irish garden routine, JELENA™ is an easy-going floribunda that rewards You with generous, cup-shaped clusters of warm peach-yellow blooms. Its bushy, compact habit is ideal for front gardens and smaller borders, giving a neat, structured look without demanding constant attention. The very strong fruity-peach scent is noticeable as You pass the front door or sit on the patio, bringing a sense of luxury to everyday moments. As an own-root rose it builds long-lasting stamina below ground, helping the plant regenerate and hold its shape for many years with modest care. Planted in a well-prepared bed with reasonable drainage it copes reliably with our wet Irish seasons and frequent humidity, needing only occasional plant protection. In a 40–50 litre container on a sheltered balcony or doorstep, it offers dependable colour and form where space is tight. JELENA™ settles in steadily: first year roots, second year bushy growth, third year full ornamental impact, so You can simply plant it and watch it mature gracefully.



Use cases

Target areaReason
Front garden focal bush by the entrance path The compact, bushy habit stays within 50–70 cm height and 55–85 cm spread, creating a tidy, welcoming shrub that does not overwhelm smaller Irish front gardens yet still looks substantial and balanced for beginners
Small rose group of 3–5 plants in a bed As a floribunda with clustered, double flowers, JELENA™ repeats well through the season, so a small group quickly reads as a full rose border, giving reliable flowering structure in average family gardens for homeowners
40–50 litre container on patio or balcony The moderate size and bushy structure suit large pots, and with regular watering during dry spells it copes well; in a 40–50 litre container it offers long-lived, own-root stability for busy urban gardeners
Mixed cottage-style border with perennials The warm peach-yellow blooms blend beautifully with soft pastels and country-style perennials, while the shrub form fills mid-border gaps without complicated pruning, ideal for relaxed rural cottage schemes and romantics
Perfumed seating area near terrace or bench Its very strong, fruity, peachy fragrance is detectable from a distance, so a single plant near a favourite seat brings continuous scent in still weather, adding easy everyday enjoyment for evening and weekend relaxation
Low-maintenance family border in sun Moderate disease resistance and own-root resilience give a robust, long-lived planting with just occasional plant protection and basic feeding, suiting families who want reliable structure rather than labour-intensive gardening
Urban front garden bed with heavy soil Once planted into improved but still weighty ground, JELENA™ forms a stable, bushy shrub that copes well with our typically wet climate and frequent atmospheric humidity, staying dependable for time-pressed city owners
Cutting patch for scented home bouquets Large, double, cup-shaped flowers on clustered stems provide attractive, warm-toned blooms for short-stemmed indoor arrangements, giving You easy access to strongly scented roses for simple home decoration

Decorating ideas

  • Cottage Harmony – weave JELENA™ among baby’s-breath and soft pink perennials for a hazy, romantic cottage feel – ideal for lovers of traditional rural borders
  • Sunny Entrance – flank your front path with JELENA™ and creeping thyme at the edges for scent and neat structure – perfect for small urban front gardens
  • Peach Patio Pot – plant one JELENA™ in a 40–50 litre container with trailing Thymus serpyllum for a fragrant doorstep feature – suited to balcony and patio dwellers
  • Warm Glow Border – combine JELENA™ with Crocosmia and ornamental grasses to create a warm-toned late-summer ribbon – appealing to fans of bold but easy schemes
  • Scented Sitting Area – group two or three JELENA™ near a bench with low herbs to enjoy strong perfume on calm evenings – great for relaxed family seating spots

Technical cultivar profile
PropertyData
Name and registration Floribunda shrub rose from the Frayla® collection; registered as BOZjelefra, marketed as Jelena™ Frayla® BOZjelefra, a peach-coloured bedding shrub rose for beds and borders.
Origin and breeding Bred by Biljana Božanić Tanjga at PhenoGeno Roses, Serbia; parentage unknown. Registered in the EU in 2019 with CPVR application and introduced to the market in 2020 for garden use.
Growth and structure Bushy, compact bed rose reaching 50–70 cm in height and 55–85 cm spread, with dense, glossy dark green foliage and moderate prickliness; suited to borders, edging and medium planting densities.
Flower morphology Large, double, cup-shaped blooms with 26–39 petals, carried in clusters on floribunda-type trusses; remontant habit with good repeat, the second flush particularly abundant in suitable conditions.
Colour and phenology Warm, light yellow base with delicate peach inner tones; buds medium yellow with peach, opening to apricot-orange centres and pale lemon outer petals, then lightening at the edges and fading in strong sun.
Fragrance and aroma Very strong, distinctive fruity, peachy fragrance detectable from a distance in still air; designed primarily as an ornamental, scented garden rose rather than for cosmetic extraction or processing.
Rose hip characteristics Sparse hip set due to double blooms; when present, ellipsoidal orange-red hips around 7–11 mm across, adding modest late-season interest but not a primary ornamental feature.
Resistance and hardiness Winter hardy to about −26 to −23 °C (H7, USDA 5b, Swedish zone 4); moderate tolerance to heat and drought with watering in prolonged dry spells, and moderate resistance to powdery mildew, black spot and rust.
Horticultural recommendations Best in sunny positions with improved, draining soil; spacing 50 cm in masses, 40 cm for low hedging and 80 cm as solitary plants, also suitable for 40–50 litre containers and urban green space plantings.

JELENA™ offers compact, bushy growth, generous repeat flowering and a strong peachy fragrance, while its own-root stamina supports long-term, low-fuss performance in your garden, so You can choose it with confidence.

Detailed product attributes

Product Identification Data

Product Name: JELENA™ – peach-coloured bedding shrub rose - Tanjga
Product Type: pharmaROSA® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:28.03.2025
Cultivar Merit Rating: premium silver
Item Number: [144] 52-862 (14.02.2026) pharmarosa.ie

Name and Registration

Cultivar Name Meaning: The name is a female given name.
Synonym Name: Audrey
Original Commercial Cultivar Name: Jelena™ Frayla®
Trade Name: Jelena™ Frayla® BOZjelefra
Rose Group: Floribunda, Shrub
Commercial Type: flowerbed shrub rose
Commercial Group: Bed rose
Exhibition Category: bush rose; fragrant exhibition rose
Collection: Frayla®

Origin and Breeding

Initial Distributor: PhenoGeno Roses (Serbia)
Registration Year: 2019 (EU - CPVR application)
Breeder: Biljana Božanić Tanjga
Breeding Year: -, 2018
Parentage: unknown

Growth and Structural Characteristics

Height: 1.6-2.3ft (50-70 cm)
Spread: 1.8-2.8ft (55-85 cm)
Growth Habit: bushy
Foliage: This variety has dense foliage; the leaves are glossy and dark green (RHS 139A).
Prickliness: moderately thorny
Self-Cleaning Description: No information on self-cleaning.
Self-Cleaning Intensity: No data on self-cleaning strength.

Flower Morphology

Petal Count: 26-39
Flower Fullness: double-flowered
Flower Form: cup-shaped
Flower Size: L (2,75-3,95 in)
Inflorescence Type: clustered
Colour Code: ARS code: LY RHS code: 8C (outer), 22A (inner)
Repeat Flowering: Remonts well; the second flowering is abundant.

Colour Data and Phenology

Colour: peach-coloured
Flower Colour: Warm, light yellow base colour with a delicate peachy inner shading.
Closed Bud: Medium yellow with a slight peach undertone.
Freshly Opened Flower: Bright apricot-orange centre and pale lemon-yellow outer petals.
Full Bloom: Creamy yellow edge and a deeper peachy-yellow centre.
Pre-Fading Flower: Uniform pale butter‑yellow fading.
Colour Fading Description: As the bloom opens the petal edges lighten; further fading may occur in strong sunlight.

Fragrance and Aroma

Fragrance Strength: very strong, fragrance detectable from a distance rose
Fragrance Character: fruity, peachy
Pollinator Attraction: Double (26–39 petals) blooms, where the bloom form and reduced accessibility of the stamens limit pollinator access to nectar and pollen, make this variety only marginally attractive to pollinators.
Pollinator-Friendly Rating: Its double (26–39-petalled) flowers limit its pollinator-friendliness; it is primarily an ornamental variety.

Rose Hip Characteristics

Rose Hip Shape: ellipsoidal
Rose Hip Colour: orange-red (RHS 34A)
Rose Hip Notes: Hip formation is expected to be sparse due to the double-flowered blooms; it may produce 7–11 mm diameter, ellipsoid, orange-red (RHS 34A) hips.

Resistance and Hardiness

Hardiness (°C): -26–-23 °C
Heat and Drought Tolerance Description: Moderate heat–drought tolerance; requires watering during prolonged drought.
Disease Resistance: moderate
  • powdery mildew – moderate
  • black spot – moderate
  • rust – moderate

Horticultural Recommendations

Recommended Spacing: 50 cm for mass planting, 40 cm for hedging, 80 cm as a solitary specimen
Planting Density: square planting 4,2 plants/m², hexagonal arrangement 4,8 plants/m²
Partial Shade Tolerance: Preferably in a sunny position
Maintenance Requirements: Maintenance requirement medium; occasionally requires plant protection.
Key Uses: border, container, patio, cut flower, urban green space

Notes

Strengths: Future-proof garden concept – Transparent processes
Companion Plants: Crocosmia sp - garden montbretia Thymus serpyllum - creeping thyme Gypsophila 'Festival Pink Lady' - baby's-breath
Note: -
JELENA™ – peach-coloured bedding shrub rose - Tanjga
Warm, light yellow base colour with a delicate peachy inner shading. - flowerbed shrub rose - very strong, fragrance detectable from a distance rose - fruity, peachy
Rose Shopping Online - peach-coloured - flowerbed shrub rose - Jelena™ - (1.6-2.3ft (50-70 cm))
Inflorescence: clustered Height: 1.6-2.3ft (50-70 cm) Flower shape: cup-shaped Winter hardiness: 6b peach-coloured - PhenoGeno Roses (Serbia) flowerbed shrub rose - Flower size: L (2,75-3,95 in) Flower size: L (2,75-3,95 in) - Height: 1.6-2.3ft (50-70 cm) Height: 1.6-2.3ft (50-70 cm) - Flower fullness: double-flowered Jelena™ - Roses in the garden | pharmaROSA® Original - premium silver Biljana Božanić Tanjga

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


Information

In what condition do we send the rose from our online webshop?

Let us ask ourselves the question. What would I like to use the rose for?
Flower? - Location? - Screening? - Fragrance? - Height? - Breeder? - Rose hip?

Rose purchasing information
Payment methods - Delivery costs - Delivery - Complaints handling

Care guide

Our product is a rose grown with unique pharmaROSA® cultivation technology!

2 litre, own-root, potted rose.
With shoots appropriate to the season.
With roots thoroughly interwoven through the growing medium.
Quality in line with the requirements of the E.N.A. (European Nurserystock Association).
In unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-type rose plant with an individual identifier.

The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.


Stock: several varieties and several stages of development in a short stock section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: presentation of the strong root system interwoven through the growing medium with the pot removed.
Balance: mature plant where the development of the root system and the shoots is in harmony.

Information about the videos
The video series is not a “seasonal showcase”, but makes the essence of pharmaROSA® own-root production tangible: how the plant is built, what the root system is like and how the shoots renew themselves. The footage was therefore taken at different times, showing plants at different stages of development, so mixed leaf coverage or differing growth stages may appear in the videos. This is not a “sample” of the batch delivered, but an illustration of how the technology works. The current condition of the rose available to order — typical of the given period and similar to what you can expect to receive in the parcel — is shown at the top of the product page.

pharmarosa.itpharmarosa.sepharmarosa.fipharmarosa.eepharmarosa.plpharmarosa.co.ukpharmarosa.compharmarosa.ropharmarosa.espharmarosa.atpharmarosa.czpharmarosa.depharmarosa.sipharmarosa.skpharmarosa.hrpharmarosa.frpharmarosa.grpharmarosa.bepharmarosa.dkpharmarosa.nlpharmarosa.iepharmarosa.ptpharmarosa.bgpharmarosa.ltpharmarosa.lvpharmarosa.ru

Product types

Pages for private customers
Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
For professional partners only
Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.