Bedding rose

53-289-1
53-289-2

Love Letter

Flower bed rose

LENpiro – Louis Lens

Cream-white petals with a soft, pastel lemon-yellow flush in the centre. - bedding floribunda rose - very weak, barely perceptible fragrance rose - rosy character

– Elegant cream-white blooms with lemon centre
– Reliable remontant flowering all season
– Compact upright habit for beds and borders
– Excellent disease resistance for easy care
– Award-winning floribunda with premium gold rating
Gné speisialta: Buaiteoir boinn óir agus airgid Kortrijk 1979.
Season-spanning – Customer-centric focus
Love Letter
pharmaROSA® ORIGINAL 2-litre own-root potted rose
18,80 €
Out of stock. In cultivation. Temporarily unavailable.
4.5 (6791)
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LOVE LETTER – cream-white bedding floribunda rose – Lens

LOVE LETTER is a compact floribunda that gives You romantic clusters of cream-white, lemon‑tinted blooms from summer into autumn with reassuringly reliable repeat flowering and low day‑to‑day maintenance. Its neat, upright shape and dense, dark green foliage make it ideal for small Irish front gardens and cottage-style beds where You want a tidy, flowering structure without fuss. Bred by Lens Roses, this own‑root plant settles in steadily, forming a balanced bush that copes well even where soils are heavy and wet-prone, as long as You provide reasonable drainage. In a few seasons it matures into a long‑lived, resilient feature that keeps its elegant, pastel colour and healthy foliage with minimal intervention. Whether planted as a small group along a path or as a single accent near the door, LOVE LETTER brings a gently romantic effect to everyday garden life, building confidence for beginners and satisfying experienced gardeners who value dependable, well‑behaved roses that quietly endure.



Use cases

Target area Reason
Front garden focal point near the entrance The upright, compact habit and dense foliage create a tidy, formal-looking shrub that does not overwhelm small spaces, giving a welcoming, cared-for impression with minimal shaping, ideal for the busy homeowner
Romantic flower bed under windows Season-long clusters of cream-white, lemon-flushed blooms provide a soft, romantic backdrop that works well with curtains and brickwork, helping You enjoy a classic cottage-window look without complex planting plans, perfect for the cottage-garden fan
Low, easy-care edging in family gardens At 60–85 cm high with regular repeat flowering, this floribunda forms a low, even line that is simple to maintain, ideal for edging lawns or paths where children play, while keeping pruning and deadheading straightforward for the beginner gardener
Small rose groups of 3–5 plants in mixed borders Planted in small drifts, LOVE LETTER quickly knits together into a coherent patch of colour and texture, complementing perennials and shrubs while its disease resistance keeps the group looking uniform and healthy, appreciated by the design-conscious owner
Container planting on patios and balconies In a 40–50 litre container with good drainage, its moderate size and upright structure make it easy to place by seating areas, giving repeat flowers close to eye level without dominating limited space, a practical choice for the urban balcony gardener
Coastal and exposed front gardens The well-rooted, own-root plant develops a stable framework that copes better over time with wind and damp conditions typical of many Irish sites, especially where heavier soils stay cool and moist, reassuring for the coastal homeowner
Low-maintenance family borders with simple care routines Good resistance to black spot, powdery mildew and rust reduces the need for spraying; with basic watering and feeding it rewards You with strong foliage and flowers, allowing a relaxed approach to care that suits the time-pressed gardener
Cutting patch for informal indoor bouquets Long-stemmed, cluster-flowered sprays can be harvested for vases, the soft cream-white tones blending easily with other garden flowers, while regular cutting gently encourages further blooming, ideal for the home flower arranger

Decorating ideas

  • Doorstep Welcome – Plant a pair of LOVE LETTER on either side of your front path with lavender or rosemary for fragrance and structure, creating a calm, tidy entrance – ideal for homeowners who like a smart, simple welcome.
  • Cottage Window Band – Under a sitting-room window, combine LOVE LETTER with soft pink campanulas and low catmint to build a romantic, layered band of colour – perfect for fans of traditional cottage and country styles.
  • Cream-and-Green Border – Mix LOVE LETTER with hydrangeas and evergreen cherry laurel for a restrained cream, lime and dark-green palette – suited to gardeners who prefer a refined, easy-care planting with year-round presence.
  • Patio Feature Pot – In a 40–50 litre terracotta container, underplant LOVE LETTER with trailing thyme or lobelia to soften the rim and enjoy repeated flowering at seating height – great for balcony and terrace users with limited space.
  • Soft Hedge Edge – Use a short row along a lawn edge, interspersed with low ornamental grasses for movement and texture, to outline play areas without hard barriers – good for families wanting gentle structure and low effort.

Technical cultivar profile
Parameter Data
Name and registration Floribunda bed rose, registered as LENpiro, marketed as LOVE LETTER flower bed rose LENpiro; ARS exhibition name Love Letter®. Part of the bedding floribunda rose group for garden and show use.
Origin and breeding Bred by Louis Lens in Belgium in 1977 from ‘Pink Parfait’ × ‘Rosenelfe’, registered in 1979 and introduced in 1980 by Lens Roses. A well-proven European floribunda with a long track record in gardens.
Awards and recognitions Received Gold and Silver Medals at the Kortrijk/Courtrai rose trials in 1979, confirming its ornamental value, performance and overall garden quality among contemporary floribunda introductions.
Growth and structure Upright, bushy floribunda, typically 60–85 cm high and 40–55 cm wide. Dark green, slightly glossy foliage gives good cover. Moderately thorny stems; suitable for beds, low hedging, edging and medium containers.
Flower morphology Semi-double, cup-shaped flowers with around 17–25 petals, borne in clusters on branching stems. Large blooms within the floribunda range, approximately 2.75–3.95 inches across, repeating well through the season.
Colour and phenology Cream-white petals with a soft lemon-yellow flush in the centre. Buds open with a clearer yellow tone, which fades to near-uniform cream-white; colour may pale in heat and appear slightly richer in cool weather.
Fragrance and aroma Very light, barely perceptible rosy fragrance; primarily grown for visual effect rather than scent. Semi-double flowers offer limited pollen access, so it is only moderately attractive to pollinating insects in the garden.
Rose hip characteristics Sparse hip production; where present, small spherical orange-red hips about 6–9 mm in diameter. Hips have minor ornamental impact and do not significantly affect the plant’s overall appearance or maintenance needs.
Resistance and hardiness Rated resistant to black spot, powdery mildew and rust, supporting low-intervention care. Hardy to approximately −21 to −18 °C (H7, USDA 6b, Swedish zone 3), suitable for most Irish garden conditions with normal protection.
Horticultural recommendations Best in full sun with fertile, well-drained soil; avoid waterlogging. Ideal for beds, borders, containers of at least 40–50 litres and cutting. Own-root stock supports long-term shape and recovery if pruned back more strongly.

LOVE LETTER offers reliable repeat flowering, compact easy-care growth and durable own-root strength that helps it recover and thrive for years, making it a reassuring choice if You want a graceful, low-effort rose you can simply enjoy.

Detailed product attributes

Product Identification Data

Product Name: LOVE LETTER – cream-white bedding floribunda rose - Lens
Product Type: pharmaROSA® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:29.09.2025
Cultivar Merit Rating: premium gold
Item Number: [1346] 53-289 (14.02.2026) pharmarosa.ie

Name and Registration

Cultivar Name Meaning: The term "Love Letter" refers to a love letter.
Trade Name: Love Letter Flower bed rose LENpiro
Rose Group: Floribunda
Commercial Type: bedding floribunda rose
Commercial Group: Bed rose
Exhibition Category: cut flower; exhibition floribunda
Collection: Flower bed rose

Origin and Breeding

Initial Distributor: Lens Roses (Belgium)
Breeder: Louis Lens
Breeding Company / Institution: Lens Roses (Belgium)
Breeding Year: Belgium, 1977
Parentage: ‘Pink Parfait’ × ‘Rosenelfe’

Awards and Honours

Competition and Show Awards: Kortrijk/Courtrai – Gold and Silver Medal (1979)

Growth and Structural Characteristics

Height: 2-2.8ft (60-85 cm)
Spread: 1.3-1.8ft (40-55 cm)
Growth Habit: upright
Foliage: The variety has dense foliage, with leaves that have a slightly glossy surface and a dark green hue.
Prickliness: moderately thorny
Self-Cleaning Description: No data on self-cleaning.
Self-Cleaning Intensity: No data on self-cleaning strength.

Flower Morphology

Petal Count: 17-25
Flower Fullness: semi double
Flower Form: cup-shaped
Flower Size: L (2,75-3,95 in)
Inflorescence Type: cluster-flowered
Colour Code: ARS code: W RHS code: 155D (outer), 4C (inner)
Repeat Flowering: Remontant; the second flowering is also abundant.

Colour Data and Phenology

Colour: cream-white
Flower Colour: Cream-white petals with a soft, pastel lemon-yellow flush in the centre.
Closed Bud: Delicately creamy white with a translucent lemon-yellow tinge at the tip.
Freshly Opened Flower: The outer petals are a pure creamy white, and the flower's centre shows a pale lemon‑yellow tone.
Full Bloom: Mostly cream-white surface, with a slight, pale lemon-yellow sheen in the centre.
Pre-Fading Flower: The lemon-yellow tone fades, the petals uniformly blanching to a light cream-white.
Colour Fading Description: Becomes paler in hot conditions, while cooler weather intensifies the yellowish centre.

Fragrance and Aroma

Fragrance Strength: very weak, barely perceptible fragrance rose
Fragrance Character: rosy character
Pollinator Attraction: Its semi-double flower form and partially obscured stamens make it only moderately attractive to pollinators.
Pollinator-Friendly Rating: Semi-double-flowered variety; attracts pollinators only to a limited extent, therefore at best partly pollinator-friendly and primarily ornamental.

Rose Hip Characteristics

Rose Hip Shape: spherical
Rose Hip Colour: orange-red
Rose Hip Notes: Rose hip formation is expected to be sparse; the hips are 6–9 mm in diameter, spherical and orange-red.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: No data are available on heat–drought tolerance.
Disease Resistance: resistant
  • powdery mildew – resistant
  • black spot – resistant
  • rust – resistant

Horticultural Recommendations

Recommended Spacing: for mass planting 30 cm, for hedging 25 cm, as a specimen 50 cm
Planting Density: square planting 10,1 plants/m², hexagonal arrangement 11,6 plants/m²
Partial Shade Tolerance: Best in a sunny spot
Maintenance Requirements: Maintenance requirement low; good disease resistance, generally requires little intervention.
Key Uses: flower beds, borders, containers, cut flowers

Notes

Strengths: Season-spanning – Customer-centric focus
Companion Plants: Rosmarinus officinalis - rosemary Campanula carpatica - Carpathian bellflower Prunus laurocerasus 'Miki' - cherry laurel
Note: -
LOVE LETTER – cream-white bedding floribunda rose - Lens
Cream-white petals with a soft, pastel lemon-yellow flush in the centre. - bedding floribunda rose - very weak, barely perceptible fragrance rose - rosy character
The rose webshop. - cream-white - bedding floribunda rose - Love Letter - (2-2.8ft (60-85 cm))
Inflorescence: cluster-flowered Height: 2-2.8ft (60-85 cm) Flower shape: cup-shaped Winter hardiness: 6b cream-white - Lens Roses (Belgium) bedding floribunda rose - Flower size: L (2,75-3,95 in) Flower size: L (2,75-3,95 in) - Height: 2-2.8ft (60-85 cm) Height: 2-2.8ft (60-85 cm) - Flower fullness: semi double Love Letter - Roses in the garden | pharmaROSA® Original - premium gold Louis Lens

We showcase the external appearance of the roses available for online purchase from our webshop.


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Information

In what condition do we send the rose from our online webshop?

Let us ask ourselves the question. What would I like to use the rose for?
Flower? - Location? - Screening? - Fragrance? - Height? - Breeder? - Rose hip?

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Care guide

Our product is a rose grown with unique pharmaROSA® cultivation technology!

2 litre, own-root, potted rose.
With shoots appropriate to the season.
With roots thoroughly interwoven through the growing medium.
Quality in line with the requirements of the E.N.A. (European Nurserystock Association).
In unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-type rose plant with an individual identifier.

The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.


Stock: several varieties and several stages of development in a short stock section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: presentation of the strong root system interwoven through the growing medium with the pot removed.
Balance: mature plant where the development of the root system and the shoots is in harmony.

Information about the videos
The video series is not a “seasonal showcase”, but makes the essence of pharmaROSA® own-root production tangible: how the plant is built, what the root system is like and how the shoots renew themselves. The footage was therefore taken at different times, showing plants at different stages of development, so mixed leaf coverage or differing growth stages may appear in the videos. This is not a “sample” of the batch delivered, but an illustration of how the technology works. The current condition of the rose available to order — typical of the given period and similar to what you can expect to receive in the parcel — is shown at the top of the product page.

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Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.