Hybrid tea rose

53-287-1
53-287-2

Madame Louis Lens

Hybrid tea rose

- – Victor Lens

Uniform, cool-toned snow-white shade. - hybrid tea rose - very strongly scented, long-lasting rose - scent description not available

– Tall, upright habit with dense dark foliage
– XL, high‑centred blooms for cutting
– Pure, snow‑white flowers with good colour retention
– Very strongly scented, long‑lasting fragrance
– Excellent resistance to major rose diseases
Gné speisialta: Rose hips oráiste‑dearga le luach ornáideach.
Value-led choice – Consistent quality
Madame Louis Lens
pharmaROSA® ORIGINAL 2-litre own-root potted rose
18,80 €
Out of stock. In cultivation. Temporarily unavailable.
4.5 (6808)
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MADAME LOUIS LENS – white hybrid tea rose – Lens

Elegant and beautifully upright, MADAME LOUIS LENS is a classic white hybrid tea that You can rely on for abundant, repeat flowering and a strongly scented display without complicated care. Its dense, dark green foliage frames the cool, snow-white blooms, standing out even in smaller Irish front gardens and cottage borders, while coping well when the soil tends to stay wet and heavy after rain in our climate. As a 2‑litre own‑root plant it offers a particularly long‑lived, stable framework that recovers well from pruning and winter weather, rewarding patient gardeners as roots dominate in year one, bush structure fills in year two, and full ornamental value appears from year three. The large, high‑centred flowers are ideal if You enjoy cutting roses for the house; their long‑lasting fragrance adds a romantic feel indoors and out. Good disease resistance keeps foliage healthy with fewer sprays, so regular dead‑heading and occasional feeding are usually enough for a neat, easy‑care display, even if You are a beginner. Plant singly or in small groups near paths, doors or seating areas where the fragrance and snow‑white petals can be appreciated up close, and where the rose’s dependable structure makes the whole planting feel orderly and well kept over many years.


Freshly opened flower of Madame Louis Lens, showing a bright, crystal-clear white bloom.
Madame Louis Lens showing its gentle muted white tone in the late flowering phase.

Use cases

Target areaReason
Front garden focal point by the entrance The tall, upright habit and snow‑white, high‑centred blooms create an elegant welcome beside your front path or doorway, giving structure and formality in a small space without demanding complex pruning skills, well suited to the busy homeowner
Cutting bed or mixed cutting border Large, solitary exhibition‑type flowers on strong stems are perfect for vases, and the very strong, long‑lasting scent carries beautifully indoors, offering a reliable source of classic white roses for arrangements that even casual gardeners can enjoy as regular, rewarding harvests, ideal for the home florist
Small group planting in cottage-style beds Planting 3–5 bushes together at the recommended spacing quickly builds a full, romantic group with dark foliage and bright flowers, bringing vintage charm to cottage-style borders while remaining easy to keep tidy with just basic feeding and dead‑heading, appealing to the cottage‑garden lover
Low-maintenance family border with limited time Good resistance to black spot, mildew and rust keeps leaves presentable with minimal spraying, so the rose fits well into busy family gardens where You want dependable flowers and a smart look but only have time for simple care routines, reassuring for the time‑pressed gardener
Long-term structural planting in established beds As an own-root rose, the bush gradually builds a balanced framework that tolerates renewal pruning and regrows from its own wood, making it a sound long-term investment for permanent beds where You want consistency and longevity rather than frequent replacements, attractive for the long‑range planner
Borders on heavier or moisture-retentive soils This rose suits many Irish gardens where the ground can stay damp and heavy after periods of rain, provided basic drainage is ensured, allowing You to enjoy classic hybrid tea flowers even when your soil is not perfectly light or sandy, encouraging for the challenging‑soil owner
Formal edging with shrubs and perennials The compact spread and upright habit create a neat vertical accent along paths or lawn edges, combining well with lavender, rosemary or box for a structured line that stays visually tidy through the season with modest clipping and dead‑heading, attractive to the neat‑border enthusiast
Large patio pot or terrace container Grown in a minimum 40–50 litre container with quality compost, this rose forms a tall, perfumed feature near seating areas, delivering repeated flushes of white blooms at nose height while remaining easy to water and feed on a simple schedule, ideal for the balcony‑and‑patio gardener

Decorating ideas

  • Cottage Charm Trio – Combine MADAME LOUIS LENS with Crocosmia ‘Lucifer’ and Knautia ‘Red Knight’ for white‑and‑red contrast in a relaxed border – for romantic cottage‑garden owners
  • Calm White Border – Plant in a short row with white hydrangeas and silver foliage plants to create a soothing, low‑maintenance front‑garden frame – for homeowners seeking a peaceful entrance
  • Fragrant Doorway Accent – Position one rose on each side of the front path with lavender edging to highlight the scent as You pass – for families who enjoy welcoming fragrance
  • Elegant Cutting Corner – Dedicate a sunny bed with a small group of these roses and soft grasses for easy picking of long‑stemmed blooms – for hobby florists who like home‑grown bouquets
  • Coastal Patio Statement – Grow a single plant in a large container with chives and rosemary for foliage interest on a sheltered terrace – for coastal and urban balcony gardeners

Technical cultivar profile
ParameterData
Name and registration Hybrid tea rose marketed as MADAME LOUIS LENS, also known in exhibition circles as White Briarcliff; unregistered cultivar with verified authenticity under the pharmaROSA ORIGINAL own-root range.
Origin and breeding Bred by Victor Lens in Belgium, 1932, from the cross (‘Briarcliff’ × ‘Kaiserin Auguste Viktoria’) × (‘Briarcliff’ × ‘Mrs. Herbert Stevens’); introduced by Lens Roses and Jackson & Perkins.
Growth and structure Upright, bushy hybrid tea, typically 120–160 cm tall with a 50–70 cm spread; moderately thorny canes and dense, matt, dark green foliage that provides a solid background for the large white flowers.
Flower morphology Large, solitary, high‑centred blooms with classic pointed buds; double flowers with approximately 26–39 petals; repeat‑flowering with a generous second flush through the season when regularly dead‑headed.
Colour and phenology Cool, snow‑white flowers from pale greenish buds, opening to crystal‑clear white and remaining bright; colour holds well with only slight softening as blooms age, without yellow or pink tones developing.
Fragrance and aroma Very strongly scented hybrid tea rose, noted for long‑lasting perfume that is easily appreciated both in the garden and when used as a cut flower; ideal for planting close to paths, doors or seating areas.
Rose hip characteristics Occasional small hips, around 8–12 mm, spherical and orange‑red; modest but noticeable ornamental interest late in the season when present, without significantly affecting the plant’s main flowering display.
Resistance and hardiness Good overall disease resistance with reported tolerance to black spot, powdery mildew and rust; hardy to approximately −15 to −12 °C (RHS H6, Swedish Zone 2, USDA 7b) in well‑drained garden soil.
Horticultural recommendations Plant in fertile, well‑drained soil in sun or light partial shade; allow 50–100 cm spacing depending on use. Best in beds, borders or large 40–50 litre containers, with regular watering, feeding and dead‑heading.

MADAME LOUIS LENS offers strongly scented, snow‑white blooms, reliable disease resistance and long‑term own‑root durability for Irish family gardens; consider it if You want a graceful rose that stays rewarding with simple care.

Detailed product attributes

Product Identification Data

Product Name: MADAME LOUIS LENS – white tea-hybrid rose - Lens
Product Type: pharmaROSA® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:21.06.2025
Cultivar Merit Rating: premium bronze
Item Number: [1344] 53-287 (14.02.2026) pharmarosa.ie

Name and Registration

Cultivar Name Meaning: The name was given in honour of the wife of a male member of the Louis Lens family.
Synonym Name: White Briarcliff
Trade Name: Madame Louis Lens Hybrid tea rose Lens
Rose Group: Hybrid Tea
Commercial Type: hybrid tea rose
Commercial Group: Hybrid tea rose
Exhibition Category: cut flower; exhibition hybrid tea
Collection: Hybrid tea rose

Origin and Breeding

Initial Distributor: Jackson & Perkins Co. (USA); Lens Roses (Belgium)
Registration Year: unregistered cultivar
Breeder: Victor Lens
Breeding Company / Institution: Lens Nurseries (Belgium)
Breeding Year: Belgium, 1932
Parentage: (‘Briarcliff’ × ‘Kaiserin Auguste Viktoria’) × (‘Briarcliff’ × ‘Mrs. Herbert Stevens’)

Growth and Structural Characteristics

Height: 3.9-5.2ft (120-160 cm)
Spread: 1.6-2.3ft (50-70 cm)
Growth Habit: upright
Foliage: The variety has dense foliage. Its leaves have a matt surface and a dark green hue.
Prickliness: moderately thorny
Self-Cleaning Description: No data on self-cleaning.
Self-Cleaning Intensity: No information on self-cleaning strength.

Flower Morphology

Petal Count: 26-39
Flower Fullness: double-flowered
Flower Form: high-centred, pointed-budded (cut-rose type)
Flower Size: XL (3,5 in -)
Inflorescence Type: solitary
Colour Code: ARS code: W RHS code: NN155D -outer, NN155D -inner
Repeat Flowering: It is remontant and produces an abundant second flush.

Colour Data and Phenology

Colour: white
Flower Colour: Uniform, cool-toned snow-white shade.
Closed Bud: Pale, slightly greenish‑white surface.
Freshly Opened Flower: Bright, crystal-clear white with no variation in tone.
Full Bloom: Perfectly homogeneous, dazzling white petals.
Pre-Fading Flower: Gentle, muted white, without yellowing or pinking.
Colour Fading Description: As the flower opens, the dazzling white tone slightly dulls, but remains snow-white throughout.

Fragrance and Aroma

Fragrance Strength: very strongly scented, long-lasting rose
Fragrance Character: scent description not available
Pollinator Attraction: Double (26–39 petals) flowers, even when stamens are visible at opening, attract pollinators only to a limited extent because the double form and reduced stamen accessibility limit their appeal.
Pollinator-Friendly Rating: The descriptions do not specifically mention it as pollinator-friendly.

Rose Hip Characteristics

Rose Hip Shape: spherical
Rose Hip Colour: orange-red
Rose Hip Notes: Occasionally produced, 8–12 mm in diameter, spherical, orange‑red rose hips with ornamental value.

Resistance and Hardiness

Hardiness (°C): -15–-12 °C
Heat and Drought Tolerance Description: No data are available on heat–drought tolerance.
Disease Resistance: resistant
  • powdery mildew – resistant
  • black spot – resistant
  • rust – resistant

Horticultural Recommendations

Recommended Spacing: for mass planting: 60 cm; for hedging: 50 cm; as a specimen: 100 cm
Planting Density: square planting 2,8 plants/m², hexagonal arrangement 3,2 plants/m²
Maintenance Requirements: Maintenance requirement low; good disease resistance, generally requires little intervention.
Key Uses: no data

Notes

Strengths: Value-led choice – Consistent quality
Companion Plants: Allium schoenoprasum - chives Knautia macedonica 'Red Knight' - Macedonian scabious Crocosmia x crocosmiiflora 'Lucifer' - montbretia
Note: -
MADAME LOUIS LENS – white tea-hybrid rose - Lens
Uniform, cool-toned snow-white shade. - hybrid tea rose - very strongly scented, long-lasting rose - scent description not available
Online rose purchase - white - hybrid tea rose - Madame Louis Lens - (3.9-5.2ft (120-160 cm))
Inflorescence: solitary Height: 3.9-5.2ft (120-160 cm) Flower shape: high-centred, pointed-budded (cut-rose type) Winter hardiness: 5b white - Jackson & Perkins Co. (USA); Lens Roses (Belgium) hybrid tea rose - Flower size: XL (3,5 in -) Flower size: XL (3,5 in -) - Height: 3.9-5.2ft (120-160 cm) Height: 3.9-5.2ft (120-160 cm) - Flower fullness: double-flowered Madame Louis Lens - Roses in the garden | pharmaROSA® Original - premium bronze Victor Lens

We showcase the external appearance of the roses available for online purchase from our webshop.


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Information

In what condition do we send the rose from our online webshop?

Let us ask ourselves the question. What would I like to use the rose for?
Flower? - Location? - Screening? - Fragrance? - Height? - Breeder? - Rose hip?

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Care guide

Our product is a rose grown with unique pharmaROSA® cultivation technology!

2 litre, own-root, potted rose.
With shoots appropriate to the season.
With roots thoroughly interwoven through the growing medium.
Quality in line with the requirements of the E.N.A. (European Nurserystock Association).
In unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-type rose plant with an individual identifier.

The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.


Stock: several varieties and several stages of development in a short stock section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: presentation of the strong root system interwoven through the growing medium with the pot removed.
Balance: mature plant where the development of the root system and the shoots is in harmony.

Information about the videos
The video series is not a “seasonal showcase”, but makes the essence of pharmaROSA® own-root production tangible: how the plant is built, what the root system is like and how the shoots renew themselves. The footage was therefore taken at different times, showing plants at different stages of development, so mixed leaf coverage or differing growth stages may appear in the videos. This is not a “sample” of the batch delivered, but an illustration of how the technology works. The current condition of the rose available to order — typical of the given period and similar to what you can expect to receive in the parcel — is shown at the top of the product page.

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Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
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Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.