The petal surface is uniform snow‑white with a cool tone and a translucent sheen. - landscape shrub rose - mild, subtle-scented rose - sweet, spicy
– Pure snow‑white blooms with lasting colour
– Compact, bushy shrub for neat plantings
– Excellent disease resistance in gardens
– Very hardy, tolerates severe winter cold
– Pollinator‑friendly single flowers for wildlife Special feature: Decorative, vitamin‑rich autumn hips for use and display.
Careful packaging – Continuous garden growth
pharmaROSA® ORIGINAL 2-litre own-root potted rose
19,40 €
4.5(6781)
PURE VALEDA – white landscape shrub rose - de Groot
Pure Valeda is a compact, easy-care shrub rose that brings white sparkle to beds and front gardens without asking much in return. Its single blooms repeat generously from early summer into autumn, staying clean and bright even in our humid, changeable Irish weather and windy, coastal-influenced conditions. The bushy, dense habit quickly knits into a low hedge or edging, forming a tidy, matt-green backdrop for the crisp flowers. Disease resistance is reliably high, so You can enjoy healthy foliage with minimal spraying or fuss. Own-root plants settle in for the long term, regenerating well after pruning and giving stable shape and colour year after year. Over time the plant focuses first on roots, then on strong shoots, and by the third season it shows its full ornamental value. The good self-cleaning of the flowers helps keep the shrub looking neat, while the open flower form offers easy access for bees and other pollinators. In autumn, decorative orange-red hips add extra interest, extending the season in both family gardens and relaxed cottage-style settings.
Closed bud of Pure Valeda, showing greenish-white and ivory-white colouring.
Pure Valeda virágának belső része, jól látható porzókkal.
Use cases
Target area
Reason
Front garden focal shrub
The compact, bushy habit and dazzling snow-white flowers give instant kerb appeal near your front door or driveway, creating a clean, welcoming look that stays tidy with very little pruning, perfect for the busy homeowner
Low maintenance family flower bed
High natural disease resistance and moderate water needs mean fewer treatments and less worry, so the plant stays healthy and presentable even when life is hectic, ideal for the time-poor gardener
Small group planting (3–5 shrubs)
Planted in a loose triangle or drift, the uniform white clusters read as a single, harmonious mass of flower, giving strong impact in average-sized beds without complex design work, great for the confident beginner
Edging and low informal hedge
Regular spacing at 40–50 cm allows the compact shrubs to knit into a low green-and-white ribbon, clearly defining paths or lawn edges while remaining easy to clip once a year, suiting the neatness lover
Pollinator-friendly cottage border
The single, open blooms provide accessible pollen over a long season, inviting bees and hoverflies while still looking refined beside perennials like phlox and verbena, a good fit for the wildlife-friendly gardener
Long-lived structural planting
As an own-root shrub with excellent hardiness, it builds a durable framework that recovers well from pruning or weather damage, giving years of stable structure and flower, reassuring for the long-term planner
Urban and coastal front gardens
Its tough foliage, good disease resistance and ability to cope with cool, damp air make it reliable in exposed, windy streets and seaside villages where fungal issues are common, encouraging the Irish front-garden owner
Large container on patio or balcony
Grown in a 40–50 litre pot with good drainage, the compact, repeat-flowering shrub gives season-long colour and decorative hips without dominating the space, an attractive option for the balcony and terrace gardener
Decorating ideas
White cottage drift – Plant 3–5 shrubs in a loose curve, underplant with lavender and catmint for a soft, romantic mix of white and blue – ideal for lovers of relaxed cottage gardens
Crisp front-door frame – Use a pair in matching containers by the entrance, with trailing ivy and white lobelia to echo the blooms – perfect for homeowners wanting simple, tidy kerb appeal
Green-and-white hedge – Line a path with regularly spaced shrubs and back them with evergreen box or yew for year-round structure – suited to gardeners who like clear, formal outlines
Pollinator ribbon bed – Combine with blue verbena and summer phlox to create a long-flowering, bee-friendly strip along a fence – great for families who want wildlife interest for children
Season-long patio accent – Grow one shrub in a generous 50 litre pot with dwarf grasses and white violas for movement and calm colour – best for urban balcony or terrace owners with limited space
Technical cultivar profile
Parameter
Data
Name and registration
Trade name Pure Valeda Valeda; registered as RUIrbo38A, a shrub Hybrid Rugosa landscape rose from the Valeda collection, classed commercially as a bed rose for ornamental and structural planting.
Origin and breeding
Bred by Hendrikus Cornelis Adrianus de Groot at De Ruiter Innovations BV, Netherlands; parentage not recorded. Introduced via De Ruiter Innovations BV and De Ruiter Intellectual Property BV, year of market launch not specified.
Growth and structure
Compact, bushy shrub 75–105 cm high and 60–80 cm wide, with dense, mid-green, matt foliage and noticeable thorns. Designed for use as a structural landscape shrub in beds, low hedges and group plantings.
Flower morphology
Single, flat flowers with 5–12 petals, medium sized at 1.5–2.75 inches, carried in clusters. Repeat-flowering with a notably abundant second flush, creating a near-continuous display over the summer months.
Colour and phenology
Cool, snow-white petals with a subtle ivory tone at the centre and very good colour retention; only slight change in strong sun. Buds ivory to greenish-white, flowers uniform in bloom, maintaining freshness over the flowering period.
Fragrance and aroma
Mild, sweet-spicy scent that is present but not overpowering, suiting paths and seating areas. Open flower form combined with a long flowering season makes the bush attractive to pollinating insects in summer.
Rose hip characteristics
Regular crops of small, spherical orange-red hips, 12–18 mm across, ripening from September to October, with decorative autumn effect; high vitamin C levels make them suitable for culinary or home-processing uses.
Resistance and hardiness
Excellent general disease resistance, including black spot, powdery mildew and rust. Fully hardy to approximately −34 to −37 °C (RHS H7, Swedish zone 6, USDA 3b), tolerating typical Irish winters without special protection.
Horticultural recommendations
Best in full sun with well-drained soil; regular watering in dry spells. Low pruning needs, mainly light shaping and removal of old wood. Spacing 40–80 cm depending on use, with 4.2–4.8 plants per m² for mass planting.
PURE VALEDA offers compact, repeat white flowering, strong disease resistance and decorative autumn hips as a long-lived own-root shrub that settles in reliably, making it an easy, confident choice for your garden.
Detailed product attributes
Product Identification Data
Product Name:
PURE VALEDA – white landscape shrub rose - de Groot
Product Type:
pharmaROSA® ORIGINAL - 2-litre own-root potted rose
Pollinator Attraction:
Its simple, open flower form and long flowering period attract pollinators, noting that flower fullness (simple/semidouble/double) and the accessibility of the stamens significantly influence pollinator attraction.
Rose Hip Notes:
Regularly produced, spherical, 12–18 mm in diameter, orange‑red rose hips with ornamental value. The hips have a high vitamin C content and are suitable for further use. Expected harvest time for the hips is September–October.
Our product is a rose grown with unique pharmaROSA® cultivation technology!
2 litre, own-root, potted rose.
With shoots appropriate to the season.
With roots thoroughly interwoven through the growing medium.
Quality in line with the requirements of the E.N.A. (European Nurserystock Association).
In unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-type rose plant with an individual identifier.
The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.
Stock: several varieties and several stages of development in a short stock section.Shoot system: intensive growth of fresh basal shoots on a young plant.Root system: presentation of the strong root system interwoven through the growing medium with the pot removed.Balance: mature plant where the development of the root system and the shoots is in harmony.
Information about the videos
The video series is not a “seasonal showcase”, but makes the essence of pharmaROSA® own-root production tangible: how the plant is built, what the root system is like and how the shoots renew themselves. The footage was therefore taken at different times, showing plants at different stages of development, so mixed leaf coverage or differing growth stages may appear in the videos. This is not a “sample” of the batch delivered, but an illustration of how the technology works. The current condition of the rose available to order — typical of the given period and similar to what you can expect to receive in the parcel — is shown at the top of the product page.
Pages for private customers Garden roses for the family garden, with minimal care → ORIGINAL® Premium garden roses – instant impact, a truly showpiece garden → EXTRA® Pages for professionals and private customers Roses for public spaces – large areas, sustainable maintenance → NATURAL® Roses for projects – hedge and row planting, fast implementation → RAPID® For professional partners only Production – propagation material for garden roses, wholesale → NEONATAL®
Company details
PharmaRosa Ltd. Company registration number: 01-09-717479 VAT number: 13075314-2-43 Plant health registration no.: HU130721 Bank account (IBAN): HU85117631891388688400000000 BIC (SWIFT): OTPVHUHB Bank name: OTP Bank Nyrt.
