Bedding rose

52-575-1
52-575-2

Souvenir d'Edouard Maubert™

Les Provençelles®

- – Dominique Massad

Uniform, vivid carmine‑pink petals with saturated colour. - flower bed shrub rose - mild, restrained-scented rose - light, softly rose scented

– Vivid carmine‑pink, intensely full blooms
– Abundant repeat flowering throughout the season
– Upright, compact shrub for beds and borders
– Good heat and drought tolerance in summer
– Decorative orange-red hips in small numbers
Special feature: Central golden-yellow stamens glow among the pink petals.
Transparent processes – Neat composition
Souvenir d'Edouard Maubert™
pharmaROSA® ORIGINAL 2-litre own-root potted rose
18,80 €
Out of stock. In cultivation. Temporarily unavailable.
5 (8103)
facebook   twitter

Souvenir d'Edouard Maubert™ – pink bedding shrub rose

This romantic Les Provençelles® shrub rose offers reliably neat, upright growth and a softly pink display that suits almost any Irish family garden. Clusters of very double, cup-shaped blooms open in waves from summer, giving strongly repeating colour that stays attractive even in a changeable, wet and breezy climate. In its pharmaROSA® ORIGINAL 2-litre pot it arrives well-rooted and easy to plant – You simply settle it in, keep it watered, and let it grow on gradually. The own-root structure forms a balanced, long-lived bush that copes well with Atlantic conditions when drainage is managed, supporting an easy-care, long-term display in front gardens and cottage-style beds for many seasons to come.


Souvenir d'Edouard Maubert at full bloom, showing vivid fuchsia-pink, very double flowers.
Matt, light green foliage on Souvenir d'Edouard Maubert.

Use cases

Target areaReason
Front garden focal shrub The upright, moderately tall habit creates a clear, tidy presence without blocking windows, ideal beside a gate, path or low wall. Well-suited if You want a statement rose that behaves predictably and stays in proportion for busy beginners
Small bedding groups (1–5 plants) Planting compact groups at the recommended spacing quickly forms a dense flowering block, giving generous colour from mid-season onwards with straightforward pruning. Excellent when You want a cohesive bed structure and reliable coverage without constant intervention for time-pressed homeowners
Cottage-style mixed border The carmine-pink, old-fashioned double blooms blend beautifully with perennials and grasses, adding romance without becoming unruly. Own-root growth lets the shrub knit naturally into mixed planting over the years, suiting relaxed Irish cottage borders for enthusiastic hobby-gardeners
Urban front garden with limited space A mature height around 1–1.4 m gives vertical interest in small plots while the 60–85 cm spread remains manageable along drives or pavements. You gain structure and summer colour with only moderate maintenance, fitting compact city gardens for busy urbanites
Low hedge or edging row When planted at closer hedge spacing, the upright framework lines paths or separates garden areas with a softly flowering, informal boundary. This works well where You want definition around lawns or play areas but prefer a gentle, floral feel rather than hard fencing for family-focused gardeners
Solitary specimen in lawn or gravel As a single rose, its evenly upright shape and repeating clusters of blooms draw the eye without needing companions, simplifying design decisions. Own-root durability means it can remain in place for years, ideal for those creating a long-term garden centrepiece for thoughtful planners
Coastal or exposed sites with managed drainage This variety maintains its flowering performance where air is humid and winds are brisk, provided soil drains reasonably well after heavy rain, supporting dependable colour in typical Atlantic-influenced Irish gardens for coastal and countryside residents
Large patio container (40–50 litres minimum) In a generously sized pot with quality compost and regular watering, the upright habit and medium height suit terraces and balconies, bringing shrub-rose presence to paved spaces. Own-root planting ensures long-term resilience, particularly attractive for space-conscious balcony-owners

Decorating ideas

  • Cottage Charm Trio – Combine Souvenir d'Edouard Maubert™ with lavender and catmint along a path for a soft, romantic edging that repeats flower through summer – for lovers of relaxed cottage borders
  • Pink Entrance Accent – Flank your front door with two matching roses in large 40–50 litre pots underplanted with white bacopa for a neat, upright welcome – for homeowners wanting instant kerb appeal
  • Structured Bed Ribbon – Create a low, flowing hedge by spacing a row of plants at 40 cm and threading blue Carex flacca ‘Blue Zinger’ between them – for gardeners seeking tidy structure without rigid formality
  • Gravel Feature Island – Set a solitary shrub in a gravel circle, ringed with small alliums and silver thyme, to highlight its cup-shaped pink clusters – for design-conscious gardeners working with low-maintenance schemes
  • Family-Friendly Rose Corner – Group three plants near a seating area with soft grasses and a small hydrangea backdrop, giving a long-season focal point that is easy to look after – for busy families enjoying relaxed outdoor time

Technical cultivar profile
ParameterData
Name and registration Modern shrub rose, exhibition category shrub rose. Registered as MASedmaub, traded as Souvenir d'Edouard Maubert™ Les Provençelles® MASedmaub; ARS exhibition name Souvenir d’Edouard Maubert.
Origin and breeding Bred by Dominique Massad, Les Créations Massad, France. Parentage Wise Portia × (Magenta × Amber Queen). Introduced and registered in 2009, initially distributed in France.
Growth and structure Upright shrub reaching about 100–140 cm in height, spreading 60–85 cm. Moderately dense, matte, light green foliage (RHS 143C). Moderately thorny stems, suitable for beds, groups or specimen use.
Flower morphology Medium-sized, very double, cup-shaped blooms with over 40 petals. Flowers are borne in clusters of 3–7 per stem, providing a full, traditional rose effect in flower beds and borders.
Colour and phenology Velvety deep-pink buds open carmine-pink, inner sides paler. Full bloom intense fuchsia with golden-yellow stamens, then fading towards pale rose-quartz tones as the flower ages, colour retention medium.
Fragrance and aroma Light, gently rose-scented fragrance with a restrained, unobtrusive character. Scent is noticeable at close range but does not dominate seating areas, suiting mixed plantings and front gardens.
Rose hip characteristics Forms small, spherical hips 8–12 mm across, orange-red in colour. Produced only in modest quantities, so hips add a subtle seasonal accent without overwhelming the shrub’s overall appearance.
Resistance and hardiness Hardy to approximately −21 to −18 °C (RHS H7, USDA 6b, Swedish Zone 3). Medium resistance to powdery mildew, black spot and rust; benefits from good air movement and routine care in damp seasons.
Horticultural recommendations Best grown in a sunny position. Recommended spacing: 50 cm for beds, 40 cm for hedging, 75 cm for specimens. Water in prolonged drought; moderate care level with occasional plant protection as required.

Souvenir d'Edouard Maubert™ offers upright, neat growth, abundant repeating pink blooms and long-term own-root resilience, making it a dependable choice for easy-care beds and containers if You would like a rose that simply works for You.

Detailed product attributes

Product Identification Data

Product Name: SOUVENIR D'EDOUARD MAUBERT™ – pink bedding shrub rose - Massad
Product Type: pharmaROSA® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:14.11.2025
Cultivar Merit Rating: premium bronze
Item Number: [333] 52-575 (14.02.2026) pharmarosa.ie

Name and Registration

Cultivar Name Meaning: The name "Edouard Maubert" refers to Édouard Maubert, the nineteenth‑century French botanical illustrator.
Original Commercial Cultivar Name: Souvenir d’Edouard Maubert™
Trade Name: Souvenir d'Edouard Maubert™ Les Provençelles® MASedmaub
American Rose Society Approved Exhibition Name: Souvenir d’Edouard Maubert
Rose Group: Modern shrub
Commercial Type: flower bed shrub rose
Commercial Group: Bed rose
Exhibition Category: shrub rose
Collection: Les Provençelles®

Origin and Breeding

Initial Distributor: Pétales de Roses (France); Les Chemins de la Rose (France)
Year of Introduction: 2009 (France)
Breeder: Dominique Massad
Breeding Company / Institution: Les Créations Massad (France)
Breeding Year: France, 2009
Parentage: Wise Portia × (Magenta × Amber Queen)

Growth and Structural Characteristics

Height: 3.3-4.6ft (100-140 cm)
Spread: 2-2.8ft (60-85 cm)
Growth Habit: upright
Foliage: The variety has moderately dense foliage, with leaves that have a matte surface and a light green shade (RHS 143C).
Prickliness: moderately thorny
Self-Cleaning Description: No information on self-cleaning.
Self-Cleaning Intensity: No data on self‑cleaning strength.

Flower Morphology

Flower Fullness: very double
Flower Form: cup-shaped
Flower Size: M (1,5-2,75 in)
Inflorescence Type: clustered, 3-7 flower/stem
Colour Code: ARS code: DP RHS code: 55A (outer), 55B (inner)
Repeat Flowering: Remonts well; the second flowering is abundant.

Colour Data and Phenology

Colour: pink
Flower Colour: Uniform, vivid carmine‑pink petals with saturated colour.
Closed Bud: Velvety deep-pink bud with a subtle carmine sheen.
Freshly Opened Flower: The outer petals are full and bright carmine-pink, slightly paler pink on their inner surfaces.
Full Bloom: Intense fuchsia — among the pink petals a central golden-yellow ring of stamens appears.
Pre-Fading Flower: The pink hue fades to a pale rose quartz tone.
Colour Fading Description: The bud develops from a deep carmine‑pink into an intense fuchsia‑pink at full bloom, then fades to a pale rose‑quartz tone prior to the end of flowering.

Fragrance and Aroma

Fragrance Strength: mild, restrained-scented rose
Fragrance Character: light, softly rose scented
Pollinator Attraction: Its strongly double, tightly closed blooms limit pollen accessibility, so it attracts pollinators poorly.
Pollinator-Friendly Rating: Its very double, tightly closed flowers mean it is limited in pollinator-friendliness and attracts pollinators only weakly.

Rose Hip Characteristics

Rose Hip Shape: spherical
Rose Hip Colour: orange-red
Rose Hip Notes: Produced in small quantities, an 8–12 mm-diameter, spherical, orange-red rose hip.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: Blooms for an extended period even in warm conditions; requires watering during prolonged drought.
Disease Resistance: medium
  • powdery mildew – medium
  • black spot – medium
  • rust – medium

Horticultural Recommendations

Recommended Spacing: 50 cm for mass planting, 40 cm for hedging, 75 cm for solitary specimens
Planting Density: square planting 4,0 plants/m², hexagonal arrangement 4,6 plants/m²
Partial Shade Tolerance: Best in a sunny position
Maintenance Requirements: Maintenance requirement moderate; occasionally requires plant protection.
Key Uses: flower bed, park, solitary specimen, urban green space

Notes

Strengths: Transparent processes – Neat composition
Companion Plants: Knautia macedonica 'Red Knight' - Macedonian scabious
Carex flacca 'Blue Zinger' - Glaucous sedge
Berberis thunbergii Inspiration - Variegated Japanese barberry
Note: -
SOUVENIR D'EDOUARD MAUBERT™ – pink bedding shrub rose - Massad
Uniform, vivid carmine‑pink petals with saturated colour. - flower bed shrub rose - mild, restrained-scented rose - light, softly rose scented
Online rose purchase - pink - flower bed shrub rose - Souvenir d'Edouard Maubert™ - (3.3-4.6ft (100-140 cm))
Inflorescence: clustered, 3-7 flower/stem Height: 3.3-4.6ft (100-140 cm) Flower shape: cup-shaped Winter hardiness: 4b pink - Pétales de Roses (France); Les Chemins de la Rose (France) flower bed shrub rose - Flower size: M (1,5-2,75 in) Flower size: M (1,5-2,75 in) - Height: 3.3-4.6ft (100-140 cm) Height: 3.3-4.6ft (100-140 cm) - Flower fullness: very double Souvenir d'Edouard Maubert™ - Roses in the garden | pharmaROSA® Original - premium bronze Dominique Massad

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


Information

In what condition do we send the rose from our online webshop?

Let us ask ourselves the question. What would I like to use the rose for?
Flower? - Location? - Screening? - Fragrance? - Height? - Breeder? - Rose hip?

Rose purchasing information
Payment methods - Delivery costs - Delivery - Complaints handling

Care guide

Our product is a rose grown with unique pharmaROSA® cultivation technology!

2 litre, own-root, potted rose.
With shoots appropriate to the season.
With roots thoroughly interwoven through the growing medium.
Quality in line with the requirements of the E.N.A. (European Nurserystock Association).
In unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-type rose plant with an individual identifier.

The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.


Stock: several varieties and several stages of development in a short stock section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: presentation of the strong root system interwoven through the growing medium with the pot removed.
Balance: mature plant where the development of the root system and the shoots is in harmony.

Information about the videos
The video series is not a “seasonal showcase”, but makes the essence of pharmaROSA® own-root production tangible: how the plant is built, what the root system is like and how the shoots renew themselves. The footage was therefore taken at different times, showing plants at different stages of development, so mixed leaf coverage or differing growth stages may appear in the videos. This is not a “sample” of the batch delivered, but an illustration of how the technology works. The current condition of the rose available to order — typical of the given period and similar to what you can expect to receive in the parcel — is shown at the top of the product page.

pharmarosa.compharmarosa.co.ukpharmarosa.ropharmarosa.skpharmarosa.depharmarosa.sipharmarosa.czpharmarosa.atpharmarosa.hrpharmarosa.frpharmarosa.plpharmarosa.espharmarosa.nlpharmarosa.bepharmarosa.dkpharmarosa.iepharmarosa.grpharmarosa.bgpharmarosa.lvpharmarosa.ltpharmarosa.itpharmarosa.ptpharmarosa.sepharmarosa.eepharmarosa.fipharmarosa.ru

Product types

Pages for private customers
Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
For professional partners only
Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.