POUlcas065 – L. Pernille Olesen, Mogens Nyegaard Olesen
Uniform, rich deep-pink shade with crimson tones. - bedding floribunda rose - medium strength, well scented rose - pleasantly sweet character
– XL deep-pink blooms with wavy petals
– Abundant repeat flowering all season
– Compact, bushy habit for beds and pots
– Medium disease resistance, winter hardy to H7
– Good self-cleaning, low deadheading need Special feature: Colour softens from rich deep pink to romantic mauve-pink as blooms mature.
Future-proof garden concept – Water-wise
pharmaROSA® ORIGINAL 2-litre own-root potted rose
19,40 €
3(3428)
THE FAIRY TALE ROSE™ – deep pink floribunda bedding rose
If You dream of a neat, romantic front garden that does not demand expert skills, THE FAIRY TALE ROSE™ is a compact floribunda that simply fits into everyday life. Its bushy, upright growth stays orderly at the front of beds, with glossy foliage that looks fresh even in unsettled Irish weather and copes well with our often wet, heavy soils when drainage is reasonable. The large, cup-shaped blooms open a vibrant deep pink, then soften gently to mauve-pink, ensuring a long, colourful show from each flush. Good self-cleaning means fewer deadheading rounds and more time to enjoy the pleasantly sweet fragrance near paths and seating. Own-root plants settle in for the long term, building a robust framework that can rejuvenate itself and keep its shape and flower quality over many seasons. Within around three years it moves from rooting-in, through building shoots, to giving You its full display of repeat flowering with minimal fuss.
Freshly opened deep pink bloom of The Fairy Tale Rose™.
Freshly opened deep pink blooms of The Fairy Tale Rose™.
The Fairy Tale Rose™ in its late flowering stage, with deep pink tones softening to mauve-pink.
Use cases
Target area
Reason
Front garden focal bush by the doorway
The compact, bushy habit and moderate height create an inviting, well-framed welcome without blocking windows or paths, giving reliable structure for small Irish front gardens seeking an easy, smart look for beginners
Edging along paths and driveways
Dense foliage and repeat XL flowers form a bright, orderly edging that naturally defines routes; good self-cleaning reduces spent blooms along paving, ideal where You want tidy access with little sweeping for busy-owners
Small rose groups in family flowerbeds
Planting 3–5 bushes together quickly reads as a single, rounded feature with a long flowering season, giving romantic colour without complex combinations, perfect where You want “plant and enjoy” simplicity for hobby-gardeners
Compact container on patio or balcony
In a minimum 40–50 litre container it develops a stable root system and upright crown, offering long-lived colour on terraces or balconies, especially useful where heavy clay soil or limited ground space make pot culture easier for urban-gardeners
Cottage-style border with mixed perennials
The deep pink, cup-shaped flowers blend beautifully with airy grasses and blues, yet the bushy form keeps the border from looking wild; its moderate fragrance adds charm near seating, suiting relaxed rural and cottage schemes for romantic-style-lovers
Low-maintenance family play garden
Moderate disease resistance and good self-cleaning mean fewer spraying and grooming tasks, while the sparsely thorned stems are easier to manage beside lawns and play spaces, supporting families who prefer robust, unfussy plants for practical-owners
Long-season colour strip in urban front beds
Very good colour retention keeps the deep-pink tones fresh between flushes, even where plants are viewed close-up from pavements, giving dependable kerb appeal in changeable, moisture-laden Atlantic conditions valued by townhouse-owners
Long-term structural planting in small gardens
As an own-root floribunda it grows into its final framework gradually, adapting to local soil and care so it can regenerate from the base and stay balanced for years, ideal for those planning future-proof low-effort borders for long-term-planners
Decorating ideas
Doorstep Welcome – Plant one or three near the front door with dwarf box and spring bulbs to frame the entrance in deep pink colour – ideal for homeowners who want an elegant but easy front step.
Romantic Path Edge – Line a garden path with spaced bushes and underplant with soft catmint or lavender for a classic, scented border – perfect for those who like gentle, traditional cottage charm.
Coastal Patio Pot – Grow it in a 40–50 litre container with trailing ivy and thyme where ground is exposed, letting the compact form shine on balconies or terraces – great for coastal and urban apartment gardeners.
Fairy-Tale Bed – Combine with airy Stipa tenuissima and low Lonicera nitida ‘Maigrün’ to create a storybook pink-and-green picture – suited to families who enjoy playful, imaginative planting.
Evening Seating Corner – Position near a bench with pale hydrangeas and white annuals so the wavy deep pink blooms and sweet scent stand out at dusk – best for people who unwind outdoors after work.
Technical cultivar profile
Parameter
Data
Name and registration
Floribunda bed rose from the Castle collection. Registered as POUlcas065, marketed as THE FAIRY TALE ROSE™ Castle. Commercially classified as a bedding floribunda bush rose for garden and landscape use.
Origin and breeding
Bred in Denmark in 2018 by L. Pernille Olesen and Mogens Nyegaard Olesen for Poulsen Roser A/S, from unnamed seedling parents; registered in 2021 and introduced to the market after 2021.
Growth and structure
Compact, bushy, upright habit reaching about 35–50 cm in height and 45–65 cm spread. Dense, glossy yellow‑green foliage provides good ground coverage; sparsely thorned shoots are easier to handle during pruning and maintenance.
Flower morphology
Large, double, cup-shaped blooms with around 26–39 petals. Flowers are usually borne singly on stems, with very good repeat performance; the second flush is also abundant, ensuring extended seasonal display.
Colour and phenology
Uniform deep-pink flowers with crimson tones. Buds open dark crimson-pink, then lighten gradually to a softer mauve-pink while remaining clearly pink. Colour retention is very good, with little visible fading reported in normal garden conditions.
Fragrance and aroma
Pleasantly sweet, medium-strength fragrance noticeable at close range, especially effective beside paths, entrances or seating. Mainly ornamental in character rather than suited to culinary or cosmetic use, but adds sensory interest in small gardens.
Rose hip characteristics
Produces a moderate quantity of very small hips, approximately 0–5 mm in diameter. Hips can add a discreet ornamental effect late in the season but are not a dominant feature of the cultivar.
Resistance and hardiness
Winter hardy approximately to −21 to −18 °C (H7, USDA 6b, Swedish zone 3). Disease resistance is moderate to powdery mildew, black spot and rust, so occasional protection may be required in humid or high-pressure seasons.
Horticultural recommendations
Suitable for beds, edging, containers and urban schemes. Allow 35–60 cm per plant depending on use; 6.3–7.2 plants/m² for mass planting. Prefers well-drained soil; maintain even moisture and feed for best repeat flowering and foliage quality.
THE FAIRY TALE ROSE™ offers compact, bushy growth, abundant deep-pink blooms and good self-cleaning, and as an own-root floribunda it builds a durable framework over time, so You can plant with confidence and decide if it suits Your garden needs.
Detailed product attributes
Product Identification Data
Product Name:
THE FAIRY TALE ROSE™ – deep pink floribunda bedding rose - Olesen & Olesen
Product Type:
pharmaROSA® ORIGINAL - 2-litre own-root potted rose
Flower Colour:
Uniform, rich deep-pink shade with crimson tones.
Closed Bud:
Dark crimson-pink surface with a slightly glossy coating.
Freshly Opened Flower:
Vibrant deep pink outer petals, their inner surfaces a shade lighter pink.
Full Bloom:
Bright, uniformly deep pink with petals that have delicately wavy edges.
Pre-Fading Flower:
The colour softens to a pale mauve-pink while retaining its pink character.
Colour Fading Description:
As the blooms open, the deep pink gradually softens to a paler mauve-pink; there is no data on fading under strong sunlight.
Pollinator Attraction:
Double, open flowers moderately attract bees because the double form can obscure the stamens and reduce pollen accessibility, which limits their attractiveness.
Pollinator-Friendly Rating:
It attracts pollinators moderately, so it is primarily ornamental and at best partially pollinator-friendly.
Our product is a rose grown with unique pharmaROSA® cultivation technology!
2 litre, own-root, potted rose.
With shoots appropriate to the season.
With roots thoroughly interwoven through the growing medium.
Quality in line with the requirements of the E.N.A. (European Nurserystock Association).
In unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-type rose plant with an individual identifier.
The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.
Stock: several varieties and several stages of development in a short stock section.Shoot system: intensive growth of fresh basal shoots on a young plant.Root system: presentation of the strong root system interwoven through the growing medium with the pot removed.Balance: mature plant where the development of the root system and the shoots is in harmony.
Information about the videos
The video series is not a “seasonal showcase”, but makes the essence of pharmaROSA® own-root production tangible: how the plant is built, what the root system is like and how the shoots renew themselves. The footage was therefore taken at different times, showing plants at different stages of development, so mixed leaf coverage or differing growth stages may appear in the videos. This is not a “sample” of the batch delivered, but an illustration of how the technology works. The current condition of the rose available to order — typical of the given period and similar to what you can expect to receive in the parcel — is shown at the top of the product page.
Pages for private customers Garden roses for the family garden, with minimal care → ORIGINAL® Premium garden roses – instant impact, a truly showpiece garden → EXTRA® Pages for professionals and private customers Roses for public spaces – large areas, sustainable maintenance → NATURAL® Roses for projects – hedge and row planting, fast implementation → RAPID® For professional partners only Production – propagation material for garden roses, wholesale → NEONATAL®
Company details
PharmaRosa Ltd. Company registration number: 01-09-717479 VAT number: 13075314-2-43 Plant health registration no.: HU130721 Bank account (IBAN): HU85117631891388688400000000 BIC (SWIFT): OTPVHUHB Bank name: OTP Bank Nyrt.
