Velvety, saturated deep‑red shade with a subtle crimson radiance in the centre of the petals. - hybrid tea rose - very weak, barely perceptible scented rose - light, rosy character
– Velvety deep-red blooms with rosette form
– Very full flowers, ideal for cutting
– Bushy, upright habit with dense dark foliage
– Resistant to powdery mildew, black spot, rust
– Low-maintenance plant for effortless impact Special feature: Awarded in Monza and Rome for its quality blooms.
If You love classic, velvety red roses but prefer an easy-care garden, TRAVIATA® is a romantic yet practical choice for Irish family plots. In average beds, front gardens or cottage-style borders, its bushy, upright habit forms a reliable structure with dense, dark foliage that sets off the deep red blooms beautifully. Bred as a premium hybrid tea, it delivers generous flowering flushes of large, very full, exhibition-type blooms that stand out in small groups of 1–5 plants. On Your patio or balcony it can thrive in a 40–50 litre pot, provided You give steady moisture and basic feeding to balance our rainfall with good drainage in heavier Irish clay soils. As an own-root plant it offers impressive long-term longevity, rebuilding itself from the base if damaged and staying true to variety over many seasons. Disease-resistant foliage keeps maintenance pleasantly minimal, so most of Your attention can go to enjoying cut flowers for the house. With simple planting and light seasonal care, You can expect strong root building in year one, fuller shoots and shape in year two, and near-complete ornamental impact by year three. Altogether, it is a deliberate yet effortless garden investment for those who want a classic red rose that quietly “just works”.
Shiny, dark green foliage on Traviata®.
Use cases
Target area
Reason
Front garden focal bush
TRAVIATA® forms a bushy, upright shrub with dense, dark foliage, giving a clear structural anchor by the gate or front path without dominating a small plot, ideal if You want a tidy yet characterful entrance plant for the front-garden owner
Romantic cottage-style border
The velvety, deep-red, very full blooms echo classic old-rose charm while remaining on a modern, healthy hybrid tea, fitting beautifully among perennials in relaxed cottage-style plantings for the romantic gardener
Cutting spot near the house
Large, solitary flowers with exhibition-quality form make excellent cut stems, so a small group by a back door or path provides regular, easy-to-reach roses for vases indoors, suiting the home-flower enthusiast
Low-maintenance family flowerbed
Its good resistance to black spot, mildew and rust reduces spraying and worrying about leaf loss, keeping beds presentable with basic watering and feeding only, helpful for the busy family-garden owner
Long-term “legacy” planting
As an own-root rose it can regenerate from its own wood after winter damage or hard pruning, staying true to type and giving a stable, long-lived clump that matures with the property, ideal for the deliberate long-term planner
Small group in mixed border
Planted in threes, TRAVIATA® quickly knits into a bushy mass with repeating flushes, bringing reliable colour rhythm through the season in mixed beds and simple rose groupings for the beginner gardener
Coastal or exposed urban front
Its robust foliage and steady constitution cope well where winds and damp conditions challenge fussier roses, especially when planted with attention to good drainage on heavier soils, supporting the practical Irish coastal gardener
Large container on patio or balcony
In a 40–50 litre pot with quality compost and regular watering it maintains a compact, upright framework that flowers repeatedly close to eye level, giving an elegant, easy-to-enjoy feature for the space-conscious apartment dweller
Decorating ideas
Classic Cottage Trio – Plant three TRAVIATA® in a loose triangle, underplant with Heuchera and soft geraniums for a relaxed, country feel – ideal for lovers of informal cottage borders
Red Velvet Entrance – Flank a front path with TRAVIATA® and low Miscanthus, using gravel mulch to keep things tidy – perfect for homeowners wanting a smart but simple front garden
Patio Showpiece Pot – Grow a single TRAVIATA® in a 40–50 litre terracotta container with trailing thyme at the edge – suited to balcony and terrace gardeners seeking a statement rose
Evening Scent Corner – Combine TRAVIATA® with lavender and rosemary in a sunny bed near a seating area, letting herbs add fragrance around the subtle rose – great for relaxed evening sitting spots
Structured Mixed Border – Use TRAVIATA® as repeating “red anchors” through a border of salvia, grasses and perennials – useful for gardeners who like orderly, easy-to-read planting schemes
Technical cultivar profile
Parameter
Data
Name and registration
Hybrid tea rose, registered as MEIlavio, marketed as TRAVIATA® Romantica® MEIlavio; ARS exhibition name TRAVIATA, referencing Verdi’s opera La Traviata in its naming.
Origin and breeding
Bred in France by Alain A. Meilland (Meilland International SA) in 1997 from (Meirgano × Tanaloap) × Ausroyal; introduced after 1999, with US registration in 1999 (PP 10,845).
Awards and recognitions
Recognised on the European show circuit with a silver medal at Monza, Italy (1997) and a certificate in Rome the same year, reflecting strong exhibition and garden performance.
Growth and structure
Bushy, upright shrub reaching about 95–125 cm high and 110–150 cm wide, with moderately thorny stems and dense, slightly glossy dark green foliage that forms a substantial, well-filled bush.
Flower morphology
Very full, rosette-shaped hybrid tea blooms, usually borne singly on stems, with more than 40 petals and a large flower size of around 7–10 cm, remontant with a particularly plentiful second flush.
Colour and phenology
Velvety, saturated deep red with subtle crimson radiance; buds almost black-red, opening to ruby-centred blooms that hold colour reasonably well, fading moderately in strong sun over repeated flushes.
Fragrance and aroma
Light, rosy fragrance of very weak strength, barely perceptible in many conditions; primarily chosen for its flower form and colour impact rather than for notable scent in the garden or as cut flowers.
Rose hip characteristics
Occasional egg-shaped hips, 10–14 mm, orange-red when ripe, appearing sporadically; generally incidental to the ornamental display, as the variety is mainly grown for its repeat-flowering blooms.
Resistance and hardiness
Hardy to about -26 to -23 °C (RHS H7, Swedish zone 4, USDA 5b); foliage shows good resistance to powdery mildew, black spot and rust with regular care, though consistent watering is needed in dry spells.
Horticultural recommendations
Best in full sun with fertile, well-drained soil; plant 110–120 cm apart in beds, or as a 180 cm specimen. Water consistently, deadhead spent blooms, and allow space for air movement to support health.
TRAVIATA® offers velvety deep-red blooms, reliable repeat flowering and a bushy, healthy structure on a long-lived own-root plant, making it a sound, low-effort choice if You would like a classic red rose in Your garden.
Detailed product attributes
Product Identification Data
Product Name:
TRAVIATA® – deep red hybrid tea rose - Meilland
Product Type:
pharmaROSA® ORIGINAL - 2-litre own-root potted rose
Pollinator Attraction:
Double (full) blooms with 40+ petals have limited appeal to pollinators because the very full flower form conceals the stamens, reducing their accessibility and therefore attractiveness.
Pollinator-Friendly Rating:
The highly double, closed flower form limits pollinator access and is primarily ornamental.
Our product is a rose grown with unique pharmaROSA® cultivation technology!
2 litre, own-root, potted rose.
With shoots appropriate to the season.
With roots thoroughly interwoven through the growing medium.
Quality in line with the requirements of the E.N.A. (European Nurserystock Association).
In unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-type rose plant with an individual identifier.
The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.
Stock: several varieties and several stages of development in a short stock section.Shoot system: intensive growth of fresh basal shoots on a young plant.Root system: presentation of the strong root system interwoven through the growing medium with the pot removed.Balance: mature plant where the development of the root system and the shoots is in harmony.
Information about the videos
The video series is not a “seasonal showcase”, but makes the essence of pharmaROSA® own-root production tangible: how the plant is built, what the root system is like and how the shoots renew themselves. The footage was therefore taken at different times, showing plants at different stages of development, so mixed leaf coverage or differing growth stages may appear in the videos. This is not a “sample” of the batch delivered, but an illustration of how the technology works. The current condition of the rose available to order — typical of the given period and similar to what you can expect to receive in the parcel — is shown at the top of the product page.
Pages for private customers Garden roses for the family garden, with minimal care → ORIGINAL® Premium garden roses – instant impact, a truly showpiece garden → EXTRA® Pages for professionals and private customers Roses for public spaces – large areas, sustainable maintenance → NATURAL® Roses for projects – hedge and row planting, fast implementation → RAPID® For professional partners only Production – propagation material for garden roses, wholesale → NEONATAL®
Company details
PharmaRosa Ltd. Company registration number: 01-09-717479 VAT number: 13075314-2-43 Plant health registration no.: HU130721 Bank account (IBAN): HU85117631891388688400000000 BIC (SWIFT): OTPVHUHB Bank name: OTP Bank Nyrt.
