Velvety, deep crimson shade. - hybrid tea rose - very strongly scented, long-lasting fragrance rose - sweet, spicy
– Luxurious velvety crimson-red blooms
– Very strong, long‑lasting Damask fragrance
– Reliable repeat flowering through the season
– Upright, bushy habit with dense foliage
– Recognised with multiple international awards Special feature: Ideal for highly scented, showy cut flowers.
A choice true to the garden – Built on experience
pharmaROSA® ORIGINAL 2-litre own-root potted rose
19,40 €
4(5880)
VELVET FRAGRANCE® – crimson-red hybrid tea rose - Fryer
If You dream of a romantic, classic garden rose that still fits an easy lifestyle, Velvet Fragrance® is made for You. This upright hybrid tea carries large, high‑centred blooms in a deep, velvety crimson‑red that holds its colour well, even in unsettled Irish weather. Its very strong, sweet‑spicy Damask fragrance drifts across the garden and fills the house in vases, making every cut stem worthwhile. The bush forms a tall, elegant shape with dense, copper‑green foliage, ideal for borders or as a single statement plant. As an own‑root rose it settles in for a long life, regenerating well after pruning and giving stable, reliable performance year after year. Once planted in well‑drained soil – helpful where heavy rain and poor drainage often challenge Irish gardens – it repays regular watering with repeat waves of flowers from early summer into autumn. Over time it builds confidence: year one is about strong roots, year two fuller shoots, and by year three it shows its complete ornamental value in both the garden and the vase.
Velvet Fragrance® in the late flowering phase
Velvet Fragrance® shows a double, high-centred bloom with 26–39 petals.
Use cases
Target area
Reason
Front garden focal point near the entrance
Planted as a single specimen by the path or doorway, its tall, upright habit and velvety crimson blooms create an immediate sense of arrival and elegance for visitors, while the powerful perfume greets You every time You come home, ideal for the busy homeowner
Cutting bed for home flower arrangements
High‑centred, long‑stemmed flowers make this rose excellent for cutting, combining exhibition‑style form with a strong, lingering Damask fragrance that fills rooms; a small cutting row provides reliable material for vases throughout the season, perfect for the home flower enthusiast
Mixed border with perennials and shrubs
Its dense, upright bush structure and copper‑green foliage allow it to slot neatly into mixed borders, where it brings height, structure and deep colour, pairing beautifully with perennials such as geraniums without demanding complex maintenance, suiting the casual gardener
Small group planting in a family back garden
Groups of three to five plants, spaced correctly, build a bold block of crimson colour with waves of repeat flowering, giving an organised, easy‑to‑read look that stays manageable and rewarding even for novices, reassuring for the first‑time rose planter
Border edging near seating areas or patios
Positioned close to benches or patios, the very strong sweet‑spicy scent is enjoyed at its best on calm evenings, while the flowers are large enough to admire from a short distance, creating a cosy, sensory corner that works well for the evening relaxer
Sunny bed in Irish cottage‑style gardens
Classic hybrid tea form combined with deep, old‑rose colouring fits beautifully into traditional cottage planting, where its long lifespan as an own‑root rose lets it become a settled, enduring feature among phlox and lavender, appreciated by the heritage garden lover
Rose border in areas with periodic wet weather
Once established in reasonably drained soil, this variety copes well with typical Irish rainfall, and benefits from care that avoids waterlogging, suiting gardens where heavy showers and poor drainage can be an issue for the weather‑aware gardener
Large, well‑drained container on a sunny terrace
In a 40–50 litre pot with good compost and regular watering, its upright habit and intense fragrance turn a sunny terrace or doorstep into a compact rose garden, while own‑root vigour supports long‑term container culture, attractive for the small‑space gardener
Decorating ideas
Classic doorway welcome – Plant a single Velvet Fragrance® beside the front path and underplant with low Geranium macrorrhizum for scented foliage and easy groundcover – for homeowners who want a tidy, fragrant first impression.
Romantic cutting strip – Line a sunny fence with two or three plants, spacing them well, and mix in lavender for a long‑flowering, fragrant cutting bed – for those who love bringing home‑grown bouquets indoors.
Cottage crimson corner – Create a cottage‑style corner with Velvet Fragrance® framed by cranesbill and a small honeysuckle hedge, letting the rose provide height and drama – for fans of traditional, storybook gardens.
Evening perfume patio – Grow one plant in a 40–50 litre container near your seating, combining it with pots of rosemary and hydrangeas so the rich scent and colour enhance summer evenings – for people who unwind outdoors after work.
Structured family border – Use a group of three roses in the middle of a mixed family border to give strong structure and repeat colour, surrounded by easy perennials – for families wanting order without complicated gardening.
Technical cultivar profile
Parameter
Data
Name and registration
Hybrid tea rose, registered as FRYperdee, marketed as Velvet Fragrance® Hybrid tea rose FRYperdee; ARS exhibition name Velvet Fragrance; premium silver merit rating on pharmarosa.ie.
Origin and breeding
Bred by Gareth Fryer at Fryer’s Roses Nursery, Cheshire, UK, from ‘Deep Secret’ × ‘Fragrant Cloud’; introduced and registered in 1984 and distributed initially by Fryer’s Roses.
Awards and recognitions
RNRS Trial Ground Certificate and Edland Medal for fragrance (1987); Genoa International Rose Competition bronze and fragrance award (1989); Baden‑Baden Duftpreis (1990); RHS Award of Garden Merit.
Growth and structure
Upright, bushy hybrid tea reaching about 130–170 cm high and 75–105 cm wide, with moderately thorny stems and dense, slightly glossy, copper‑green foliage forming a strong vertical accent.
Flower morphology
Large, double, high‑centred blooms with 26–39 petals, classic pointed buds and mostly solitary flowers on stems; repeats well with abundant second flush and standard hybrid tea proportions for cutting.
Colour and phenology
Velvety deep crimson‑red; buds dark crimson, opening to silky deep purple and dark ruby tones with near‑black edging, lightening slightly in strong sun but staying rich red in cooler conditions.
Fragrance and aroma
Very strongly scented hybrid tea with a long‑lasting, sweet, spicy Damask fragrance; ideal where perfume is a priority in the garden or for indoor arrangements from cut stems.
Rose hip characteristics
Rose hips form sparsely; occasionally produces small, ovoid red hips around 12–16 mm in diameter, adding modest late‑season interest without significant seeding.
Resistance and hardiness
Hardy to about −21 to −18 °C (H7, USDA 6b); resistant to powdery mildew and rust, with moderate black spot resistance; tolerates heat with regular watering during dry spells.
Horticultural recommendations
Best in full sun with well‑drained soil; space 55–100 cm depending on use; medium maintenance with some deadheading and occasional plant protection; suitable for borders, specimens and quality cut flowers.
VELVET FRAGRANCE® offers intensely perfumed crimson blooms, elegant upright growth and long‑term reliability from its own‑root vigour, making it a sound choice if You want a standout rose that simply settles in and performs.
Cultivar Name Meaning:
The name "Velvet Fragrance" means "velvety fragrance", referring to the dark velvety petal surface and the intense Damask fragrance.
Competition and Show Awards:
RNRS Trial Ground – Certificate (1987); RNRS Edland Medal – fragrance award (1987); Genoa International Rose Competition – Bronze medal, fragrance award (1989); Baden‑Baden Duftpreis – fragrance award (1990); RHS Award of Garden Merit (assessed after AG t
Pollinator Attraction:
Semi-double (13–25 petals) flowers, where the semi-double form and only partially accessible stamens limit nectar and pollen access, moderately attract pollinators.
Pollinator-Friendly Rating:
Double-flowered variety, moderately attractive to pollinators, therefore partially pollinator-friendly and primarily ornamental
Rose Hip Notes:
Rose hip formation is expected to be scarce due to the semi‑double flowers; occasionally an ovoid, red rose hip 12–16 mm in diameter may develop.
Our product is a rose grown with unique pharmaROSA® cultivation technology!
2 litre, own-root, potted rose.
With shoots appropriate to the season.
With roots thoroughly interwoven through the growing medium.
Quality in line with the requirements of the E.N.A. (European Nurserystock Association).
In unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-type rose plant with an individual identifier.
The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.
Stock: several varieties and several stages of development in a short stock section.Shoot system: intensive growth of fresh basal shoots on a young plant.Root system: presentation of the strong root system interwoven through the growing medium with the pot removed.Balance: mature plant where the development of the root system and the shoots is in harmony.
Information about the videos
The video series is not a “seasonal showcase”, but makes the essence of pharmaROSA® own-root production tangible: how the plant is built, what the root system is like and how the shoots renew themselves. The footage was therefore taken at different times, showing plants at different stages of development, so mixed leaf coverage or differing growth stages may appear in the videos. This is not a “sample” of the batch delivered, but an illustration of how the technology works. The current condition of the rose available to order — typical of the given period and similar to what you can expect to receive in the parcel — is shown at the top of the product page.
Pages for private customers Garden roses for the family garden, with minimal care → ORIGINAL® Premium garden roses – instant impact, a truly showpiece garden → EXTRA® Pages for professionals and private customers Roses for public spaces – large areas, sustainable maintenance → NATURAL® Roses for projects – hedge and row planting, fast implementation → RAPID® For professional partners only Production – propagation material for garden roses, wholesale → NEONATAL®
Company details
PharmaRosa Ltd. Company registration number: 01-09-717479 VAT number: 13075314-2-43 Plant health registration no.: HU130721 Bank account (IBAN): HU85117631891388688400000000 BIC (SWIFT): OTPVHUHB Bank name: OTP Bank Nyrt.
