Historical Rose

52-535-1
52-535-2

William Lobb

Heritage rose

- – Jean Laffay

Uniformly deep, purple-tinged violet shade that gradually mutes to a greyish-lilac over time. - historic, moss rose - strong, long-lasting scented rose - full-bodied, rich character

– Strong, long-lasting fragrance with rich character
– Dramatic crimson‑purple blooms, smoky lilac ageing
– Historic Moss rose with classic charm
– Tall, upright shrub for hedges and specimens
– RHS Award of Garden Merit holder
Special feature: Occasional decorative red‑orange hips add autumn interest.
Season-spanning – Climate-conscious choice
William Lobb
pharmaROSA® ORIGINAL 2-litre own-root potted rose
19,40 €
pcs
Direct from the grower
In stock for immediate dispatch
Delivery: 8–11 working days
5 (7216)
facebook   twitter

WILLIAM LOBB – deep purple historic moss rose - Laffay

With its richly textured mossy buds and deep, shifting purple blooms, William Lobb brings old-world romance straight into your front garden while staying surprisingly manageable. Once established, this historic shrub rose forms a tall, upright, slightly arching bush that carries clusters of large, double rosette flowers in a moody crimson-purple that soften to smoky, greyish-lilac tones, echoing Irish cottage-garden charm even where Atlantic winds and damp weather are part of daily life. The strong, long-lasting fragrance drifts across paths and seating areas, making every flowering day feel special. Supplied as a 6–12 month, own-root plant in a 2-litre pot, it settles in reliably, building roots in year one, shoots and shape in year two, and full ornamental value by year three, so You can simply plant it, keep it watered and enjoy an increasingly impressive, long-lived shrub. Use one as a dramatic centrepiece or a small group for a generous, romantic hedge that frames your garden and matures into a distinctive feature with minimal fuss once properly established, yet with enough character and heritage appeal to satisfy more experienced rose lovers as well as curious beginners seeking something truly special.



Use cases

Target area Reason
Front garden focal point Tall, upright, slightly arching growth and large, double, crimson-purple flowers create an immediate focal point near your doorway or front boundary, ideal where you want instant character that builds year after year for beginners
Romantic cottage-style hedge Planted at 110 cm intervals, the dense, thorny, mossy stems knit into a protective flowering hedge with a single, dramatic summer flush, well suited to cottage-style boundaries that echo rural Irish lanes for homeowners
Small group in mixed border A group of 1–3 plants at 120 cm spacing anchors a mixed border, combining the rich purple-lilac flowers with perennials like anemone or coneflower for continuous interest while the shrub itself offers a stable, long-lived backbone for planners
Seasonal scented feature near seating The strong, full-bodied fragrance rewards a spot beside a bench or terrace, turning a once-blooming summer display into a memorable seasonal highlight that becomes more abundant as the plant matures from year one roots to year three display for sensualists
Heritage rose collection corner As a historic moss rose introduced in 1855, William Lobb adds authentic heritage value and interest, especially for those who appreciate old varieties with a story and a proven garden merit record for collectors
Partial-shade side path Suited to partial shade, it works well along side paths or north-east facing walls where many modern roses struggle, bringing colour and scent into those slightly cooler, gentler light conditions common in Irish gardens for realists
Deep, well-drained large container (40–50 litres) In a minimum 40–50 litre pot with good drainage, it forms a tall, dramatic container specimen; the own-root habit lets it adapt gradually to pot culture, provided watering and feeding are kept consistent for balconies
Coastal or exposed rural garden Once established in well-drained soil, the robust shrub structure copes with cool, humid conditions and breezy, rain-laden air, fitting Irish gardens where persistent moisture and wind are part of normal weather for families

Decorating ideas

  • Cottage Gateway – Train William Lobb as a loose, arching pair either side of a front gate, underplant with lavender and catmint to soften the prickly stems – ideal for lovers of classic cottage entrances
  • Moody Purple Border – Use one shrub as the tall anchor in a mixed border, weaving in dusky salvias, dark heucheras and pale foxgloves for contrast – perfect for gardeners who enjoy dramatic, atmospheric colour themes
  • Heritage Rose Corner – Combine with old-fashioned pink and white shrub roses plus hardy geraniums to form a “heritage nook” visible from the kitchen window – suited to collectors and story-driven gardeners
  • Scented Seating Nook – Position near a simple bench, with soft grasses and Anemone ‘Fantasy Belle’ to extend interest as the rose finishes flowering – great for those who value a single, intense scented season
  • Large Pot Statement – Grow it in a 40–50 litre terracotta or half-barrel container with trailing thyme and ivy at the base to dress a sunny doorstep – ideal for small urban gardens needing strong vertical impact

Technical cultivar profile
Characteristic Data
Name and registration Moss rose group, historical shrub type. Trade name William Lobb – deep purple historic moss rose – Laffay; ARS exhibition name William Lobb. Unregistered cultivar, male given-name reference.
Origin and breeding Historic French moss rose, bred by Jean Laffay and introduced circa 1855. Parentage recorded as moss rose seedling, descendant of ‘Gloire des Mousseux’. Distributed originally by Jean Laffay.
Awards and recognitions Holder of the Royal Horticultural Society Award of Garden Merit since 1993, indicating reliable garden performance, ornamental value and recognised merit under typical garden conditions.
Growth and structure Upright, slightly arching shrub reaching around 150–230 cm high and 100–160 cm wide. Foliage moderately dense, dark green with slight gloss. Stems and buds are densely thorned and mossy, giving strong texture.
Flower morphology Large, double rosette blooms, 2.75–3.95 inches across, produced in clusters. Petal count 26–39, giving a full, old-rose look. Not remontant; provides a single, concentrated flowering period in early to mid-summer.
Colour and phenology Closed buds dark violet-purple; freshly opened flowers deep crimson-purple with pink-lilac sheen. Blooms mellow to smoky greyish-lilac, centre silvery in strong light. Colour retention medium, can fade faster in hot sun.
Fragrance and aroma Strong, long-lasting perfume with a full-bodied, rich character typical of heritage moss roses. Best appreciated near paths or seating. High ornamental scent value, especially during peak flowering flush.
Rose hip characteristics Occasional ovoid hips, 14–22 mm diameter, red-orange (RHS 40A). Develop after successful pollination if spent blooms are left in place, adding modest late-season interest and wildlife value.
Resistance and hardiness Very hardy to about -29 to -32 °C (USDA 4b, RHS H7, Swedish zone 5). Disease resistance moderate to weak: medium susceptibility to powdery mildew and black spot, very susceptible to rust; needs regular monitoring.
Horticultural recommendations Best in deep, fertile, well-drained soil; avoid prolonged drought. Allow space: 120 cm for mass planting, 110 cm for hedging, 180 cm as solitary. Suited to partial shade. Deadhead and prune to manage weak self-cleaning.

WILLIAM LOBB offers tall, dramatic heritage flowers, strong fragrance and long-lived, own-root reliability that gradually settles into your garden with character; consider it if You want a distinctive, classic shrub that will reward patient care over time.

Detailed product attributes

Product Identification Data

Product Name: WILLIAM LOBB – deep purple historic moss rose - Laffay
Product Type: pharmaROSA® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:01.08.2025
Cultivar Merit Rating: premium silver
Item Number: [362] 52-535 (14.02.2026) pharmarosa.ie

Name and Registration

Cultivar Name Meaning: The name is a male given name.
Synonym Name: Old Velvet Moss; Duchesse d’Istrie; Calico Moss; Bishop Pompallier
Trade Name: William Lobb Heritage rose Laffay
Rose Group: Moss
Commercial Type: historic, moss rose
Commercial Group: Historical rose
Exhibition Category: historic shrub rose
Collection: Heritage rose

Origin and Breeding

Initial Distributor: Jean Laffay (France)
Registration Year: unregistered variety
Breeder: Jean Laffay
Breeding Company / Institution: unknown / no data
Breeding Year: France, 1855
Parentage: moss rose - seedling; descendant of ‘Gloire des Mousseux’

Awards and Honours

Horticultural Ratings and Recommendations: RHS Award of Garden Merit (1993)
Competition and Show Awards: Royal Horticultural Society – Award of Garden Merit (1993)

Growth and Structural Characteristics

Height: 4.9-7.5ft (150-230 cm)
Spread: 3.3-5.2ft (100-160 cm)
Growth Habit: upright, slightly arching shrub
Foliage: The variety’s foliage is moderately dense. The leaves have a slightly glossy surface and a dark green shade (RHS 137A).
Prickliness: densely thorned
Self-Cleaning Description: Most spent blooms remain on the plant and require deadheading.
Self-Cleaning Intensity: Self-cleaning is weak.

Flower Morphology

Petal Count: 26-39
Flower Fullness: double-flowered
Flower Form: rosette
Flower Size: L (2,75-3,95 in)
Inflorescence Type: cluster-flowered
Colour Code: ARS code: m RHS code: 61B (outer), 60B (inner)
Repeat Flowering: Not remontant, blooms once.

Colour Data and Phenology

Colour: crimson-purple
Flower Colour: Uniformly deep, purple-tinged violet shade that gradually mutes to a greyish-lilac over time.
Closed Bud: Petals in dark violet–purple tones.
Freshly Opened Flower: Deep crimson-purple, the inner petals shimmer with a pink-lilac sheen.
Full Bloom: Crimson-tinged aubergine-lilac effect.
Pre-Fading Flower: Smoky greyish-lilac, fading to a silvery tone at the centre.
Colour Fading Description: As the bloom opens the deep crimson‑purple mellows to a smoky, greyish‑lilac, and it may lighten more quickly in strong sunlight.

Fragrance and Aroma

Fragrance Strength: strong, long-lasting scented rose
Fragrance Character: full-bodied, rich character
Pollinator Attraction: Double (26–39 petals) flowers have limited attraction to pollinators as the double flower form reduces stamen accessibility.
Pollinator-Friendly Rating: Double, 26–39 petal flowers, pollinator-friendliness limited, primarily an ornamental variety

Rose Hip Characteristics

Rose Hip Colour: red-orange (RHS 40A)
Rose Hip Notes: Occasionally produced, 14–22 mm in diameter, egg-shaped, red–orange (RHS 40A) rose hips.

Resistance and Hardiness

Hardiness (°C): -32–-29 °C
Heat and Drought Tolerance Description: On established plants, tolerates heat and moderate drought but not prolonged drought.
Disease Resistance: susceptible
  • powdery mildew – medium
  • black spot – medium
  • rust – very susceptible

Horticultural Recommendations

Recommended Spacing: for mass planting 120 cm, for hedging 110 cm, as a solitary specimen 180 cm
Planting Density: square planting 0,7 plants/m², hexagonal arrangement 0,8 plants/m²
Partial Shade Tolerance: suitable for partial shade
Maintenance Requirements: Maintenance requirement high; susceptible to diseases, requires regular plant protection.
Key Uses: park, specimen, flower bed

Notes

Strengths: Season-spanning – Climate-conscious choice
Companion Plants: Anemone 'Fantasy Belle' - Windflower Echinacea 'Big Kahuna' - Coneflower Bupleurum rotundifolium ‘Garibaldi’ - Hare's‑ear
Note: -
WILLIAM LOBB – deep purple historic moss rose - Laffay
Uniformly deep, purple-tinged violet shade that gradually mutes to a greyish-lilac over time. - historic, moss rose - strong, long-lasting scented rose - full-bodied, rich character
Online rose order - crimson-purple - historic, moss rose - William Lobb - (4.9-7.5ft (150-230 cm))
Inflorescence: cluster-flowered Height: 4.9-7.5ft (150-230 cm) Flower shape: rosette Winter hardiness: 6b crimson-purple - Jean Laffay (France) historic, moss rose - Flower size: L (2,75-3,95 in) Flower size: L (2,75-3,95 in) - Height: 4.9-7.5ft (150-230 cm) Height: 4.9-7.5ft (150-230 cm) - Flower fullness: double-flowered William Lobb - Roses in the garden | pharmaROSA® Original - premium silver Jean Laffay

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


Information

In what condition do we send the rose from our online webshop?

Let us ask ourselves the question. What would I like to use the rose for?
Flower? - Location? - Screening? - Fragrance? - Height? - Breeder? - Rose hip?

Rose purchasing information
Payment methods - Delivery costs - Delivery - Complaints handling

Care guide

Our product is a rose grown with unique pharmaROSA® cultivation technology!

2 litre, own-root, potted rose.
With shoots appropriate to the season.
With roots thoroughly interwoven through the growing medium.
Quality in line with the requirements of the E.N.A. (European Nurserystock Association).
In unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-type rose plant with an individual identifier.

The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.


Stock: several varieties and several stages of development in a short stock section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: presentation of the strong root system interwoven through the growing medium with the pot removed.
Balance: mature plant where the development of the root system and the shoots is in harmony.

Information about the videos
The video series is not a “seasonal showcase”, but makes the essence of pharmaROSA® own-root production tangible: how the plant is built, what the root system is like and how the shoots renew themselves. The footage was therefore taken at different times, showing plants at different stages of development, so mixed leaf coverage or differing growth stages may appear in the videos. This is not a “sample” of the batch delivered, but an illustration of how the technology works. The current condition of the rose available to order — typical of the given period and similar to what you can expect to receive in the parcel — is shown at the top of the product page.

pharmarosa.compharmarosa.skpharmarosa.ropharmarosa.depharmarosa.co.ukpharmarosa.sipharmarosa.czpharmarosa.atpharmarosa.plpharmarosa.frpharmarosa.hrpharmarosa.espharmarosa.bepharmarosa.nlpharmarosa.iepharmarosa.grpharmarosa.bgpharmarosa.lvpharmarosa.ltpharmarosa.rufrancescarose.itpharmarosa.dkpharmarosa.ptpharmarosa.sepharmarosa.eepharmarosa.fi

Product types

Pages for private customers
Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
For professional partners only
Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.