POUlcas077 – L. Pernille Olesen, Mogens Nyegaard Olesen
Snow-white petals with a soft, delicate cream–buttery yellow shade at the centre. - floribunda bedding rose - medium-strength, clearly scented rose - fresh, peachy
– Compact, upright shrub for neat bedding
– Snow-white blooms with warm cream heart
– Flowers repeatedly with abundant second flush
– Medium, fresh peachy fragrance
– Dark glossy foliage, sparsely thorned canes Special feature: Colour stays clear white with very good fade resistance.
ZAHARA brings a fresh, porcelain-white glow to smaller Irish gardens, combining compact growth with generous clusters of cup-shaped flowers that repeat reliably all season. The soft cream–buttery centres fade to pure white for a refined, romantic look that suits both neat front gardens and relaxed cottage borders. Its upright, bushy structure and dense, glossy foliage stay tidy with modest care, coping well even where soils are heavy and winters are cool and damp. Medium maintenance needs and moderate disease resistance make it a reassuringly manageable choice if You want beauty without complicated routines. Grown on its own roots, it settles deeply, building a long-lived, regenerating shrub that can bounce back from pruning and weather over the years. In the first year it focuses on roots, the second on fuller shoots, and by the third year You enjoy a stable, mature display that looks thoughtfully planned. Ideal for small groups or mixed beds, its slender thorns and tidy outline make everyday care surprisingly easy.
Zahara™ Castle® in bloom, showing its cup-shaped flower form.
Closed bud of Zahara™ Castle® showing cream-white to ivory tones.
Zahara™ Castle® in 2-litre pot, ready for sale.
Use cases
Target area
Reason
Front garden beds by the entrance
The upright, bushy habit and medium height keep the plant neat without blocking windows or paths, creating a welcoming white accent that stays presentable between routine trims, especially suitable for busy beginners
Small rose groups of 3–5 plants
Clustered flowering and repeat flushes give a continuous, generous display when planted in small drifts, forming a cohesive white bed that looks thoughtfully designed yet requires only straightforward seasonal care for home gardeners
Mixed cottage-style borders
The porcelain-white blooms with a soft cream heart blend easily with perennials and grasses, adding a romantic cottage character without dominating the border, ideal for relaxed but orderly borders for cottage-garden lovers
Low hedge or edging along paths
Recommended spacings allow a low, coherent line of shrubs that mark out paths and driveways; the dense, glossy foliage ensures the border still looks green and structured even between flower flushes for family gardens
Patio containers and small urban spaces
Its compact, upright form is well suited to a large 40–50 litre container, where regular watering and feeding support repeated flowering, giving city patios and balconies a long season of scented white blooms for urban households
Ornamental beds in cooler, wetter areas
Hardiness down to about −20 °C and breeding for Northern climates mean the shrub copes well with Irish winters and periods of persistent moisture, helping it establish reliably where conditions are cool and often humid for coastal gardeners
Long-term, low-fuss rose plantings
As an own-root plant it forms its final shrub shape in place, building a stable structure that ages well, with the root system ready to regenerate after pruning, supporting decades of use for long-term planners
Scented relaxation corners and seating areas
The medium-strength, fresh, peachy fragrance is noticeable at close range without being overpowering, making it a pleasant companion near benches, terraces or favourite evening spots for scent-loving gardeners
Decorating ideas
Classic front path ribbon – Line both sides of a short garden path with evenly spaced ZAHARA™, underplanting with low lavender for scent and contrast – ideal for homeowners who like a tidy, welcoming entrance
Soft cottage blend – Mix ZAHARA™ with threadleaf coreopsis and blue sedge for a relaxed, airy, country feel – perfect for those who enjoy informal cottage borders with gentle structure
Calm white focus bed – Create a small round bed of 3–5 shrubs as a white focal point in lawn, surrounded by seasonal bulbs – suited to families wanting a simple but elegant garden centrepiece
Patio perfume pot – Grow a single shrub in a 40–50 litre container with trailing thyme at the rim for texture – great for balcony or terrace users seeking fragrance without complex maintenance
Entrance hedge accent – Use a low row of ZAHARA™ beneath taller shrubs or small trees to frame the driveway – recommended for busy gardeners who want structure and flowers with minimal fuss
Technical cultivar profile
Parameter
Data
Name and registration
Floribunda bedding rose from the Castle collection, registered as POUlcas077 and marketed as ZAHARA™ Castle®; compact floribunda type intended mainly for garden and landscape bedding use.
Origin and breeding
Bred by L. Pernille Olesen and Mogens Nyegaard Olesen at Poulsen Roser A/S, Denmark; bred in 2021, registered 2023 and introduced around 2024, selected for dependable garden performance.
Growth and structure
Upright, bushy shrub reaching about 80–110 cm high and 60–80 cm wide, with dense, dark green glossy foliage and relatively sparse thorns, giving an orderly, manageable plant shape in beds and borders.
Flower morphology
Medium-sized, double, cup-shaped blooms with 26–39 petals, carried in clusters of three to five per stem; repeats well with an abundant second flush, providing extended seasonal flowering in normal garden care.
Colour and phenology
Flowers open creamy white with a lemon–butter centre, gradually fading to porcelain white; outer petal edges appear almost snow-white, with colour holding well before petals age and drop naturally.
Fragrance and aroma
Clearly noticeable, medium-strength scent with a fresh, peachy character best appreciated at close range; pleasant for seating areas and entrances without becoming overpowering in compact garden spaces.
Rose hip characteristics
Produces rose hips only in small quantities, generally tiny and not ornamental; hips have minimal visual impact, so the plant is grown almost exclusively for its flowering and shrub effect rather than fruit.
Resistance and hardiness
Winter hardy to around −21 to −18 °C (RHS H7, USDA 6b, Swedish zone 3); disease resistance is moderate to powdery mildew, black spot and rust, benefitting from basic preventive care in humid seasons.
Horticultural recommendations
Best at 40–80 cm spacing depending on use; plant in well-drained soil, especially on heavier clays, and water regularly in the first years; own-root plants respond well to renewal pruning and long-term shaping.
ZAHARA™ Castle® offers compact, repeat white flowering, a manageable shrub form and long-lived own-root reliability, making it a reassuring choice if You want a beautiful rose that simply settles in and performs.
Detailed product attributes
Product Identification Data
Product Name:
ZAHARA™ – white bedding floribunda rose - Olesen & Olesen
Product Type:
pharmaROSA® ORIGINAL - 2-litre own-root potted rose
Flower Colour:
Snow-white petals with a soft, delicate cream–buttery yellow shade at the centre.
Closed Bud:
Cream-white–ivory, with a slight buttery-yellow flush at the base and a subtly glossy surface.
Freshly Opened Flower:
Pure creamy-white outer petals, the centre infused with a pale lemon–butter hue.
Full Bloom:
Uniform white effect with a restrained warm cream tone, and the margin of the outer petal whorl is cooler, almost snow-white.
Pre-Fading Flower:
The creamy hue fades, turning to porcelain white.
Colour Fading Description:
During opening, the delicate cream–buttery yellow tone gradually fades and the flower turns porcelain white in its final stage.
Pollinator Attraction:
Full (26–39 petals) flowers have limited attraction for pollinators because the double flower form and reduced accessibility of the stamens restrict pollinator access.
Our product is a rose grown with unique pharmaROSA® cultivation technology!
2 litre, own-root, potted rose.
With shoots appropriate to the season.
With roots thoroughly interwoven through the growing medium.
Quality in line with the requirements of the E.N.A. (European Nurserystock Association).
In unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-type rose plant with an individual identifier.
The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.
Stock: several varieties and several stages of development in a short stock section.Shoot system: intensive growth of fresh basal shoots on a young plant.Root system: presentation of the strong root system interwoven through the growing medium with the pot removed.Balance: mature plant where the development of the root system and the shoots is in harmony.
Information about the videos
The video series is not a “seasonal showcase”, but makes the essence of pharmaROSA® own-root production tangible: how the plant is built, what the root system is like and how the shoots renew themselves. The footage was therefore taken at different times, showing plants at different stages of development, so mixed leaf coverage or differing growth stages may appear in the videos. This is not a “sample” of the batch delivered, but an illustration of how the technology works. The current condition of the rose available to order — typical of the given period and similar to what you can expect to receive in the parcel — is shown at the top of the product page.
Pages for private customers Garden roses for the family garden, with minimal care → ORIGINAL® Premium garden roses – instant impact, a truly showpiece garden → EXTRA® Pages for professionals and private customers Roses for public spaces – large areas, sustainable maintenance → NATURAL® Roses for projects – hedge and row planting, fast implementation → RAPID® For professional partners only Production – propagation material for garden roses, wholesale → NEONATAL®
Company details
PharmaRosa Ltd. Company registration number: 01-09-717479 VAT number: 13075314-2-43 Plant health registration no.: HU130721 Bank account (IBAN): HU85117631891388688400000000 BIC (SWIFT): OTPVHUHB Bank name: OTP Bank Nyrt.
