Bedding rose

80-001-1
80-001-2

Allure™

Winterjewel®

BOZalluwin – Biljana Božanić Tanjga

Pastel, soft pink-toned petals with a delicate whitish sheen at the centre. - floribunda bedding rose - light, restrained-scented rose - fresh, fruity

– Pastel, light‑pink rosette blooms all season
– Very full, romantic clusters for flower beds
– Compact, bushy habit for edging and borders
– Extremely winter‑hardy down to –37 °C
– Occasional decorative red rose hips in autumn
Special feature: Premium bronze‑rated rose for long‑lasting plantings.
Responsible plant selection – Long lifespan
Allure™
pharmaROSA® ORIGINAL 2-litre own-root potted rose
18,50 €
pcs
Direct from the grower
In stock for immediate dispatch
Delivery: 8–11 working days
3 (4434)
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ALLURE™ – light pink bedding floribunda rose - Tanjga

ALLURE™ is a compact, bushy floribunda that covers itself in pastel, rosette blooms, bringing a soft, romantic cottage feel to small Irish gardens without demanding complex care routines from You. Its neat 40–55 cm habit fits easily into front beds and along paths where You want tidy edging and reliable colour rather than complicated pruning plans. The softly layered, very full flowers repeat generously through the season, creating a long, gentle display of light pink that harmonises with hydrangeas, lavender and other favourites. As an own-root shrub, it forms a naturally balanced, low mound that recovers well if cut back and supports a reassuringly long garden lifespan. In our wetter, cooler climate with frequent rain and heavy soil, it appreciates a spot with reasonable drainage and air movement to cope calmly with humidity and leaf issues. Planted in groups of three or five, its regular shape makes it easy to design simple, good-looking front gardens that stay manageable for busy households. In year one it concentrates on roots, year two builds shoots and structure, and by year three You enjoy the full ornamental effect with cushions of blush blooms. In a generous 40–50 litre pot, it can also brighten a doorway or terrace with an inviting, low-maintenance welcome.



Use cases

Target area Reason
Neat front-garden edging along paths or driveways The naturally compact 40–55 cm growth habit forms a tidy, low hedge that keeps its outline without complicated pruning, ideal where You just want a clean, flowery border edge that behaves well for busy beginners
Small rose groups in front beds by the house Planted in clusters of three to five, the even height and bushy form create a rounded light-pink focus that looks considered with very simple planning, suiting those who like clear structure but minimal gardening tasks for time-poor homeowners
Romantic cottage-style mixed borders The pastel, rosette flowers and dense foliage blend beautifully with cottage plants like hardy geraniums and foxgloves, softening walls or fences while still staying within a modest size that is easy to manage for country-garden fans
Long-term planting schemes for family gardens As an own-root floribunda, the bush develops its permanent framework in place, regrowing reliably from the base after hard pruning and offering steady structure year after year, reassuring anyone wanting durable plantings for family gardeners
Coastal or exposed Irish sites needing low, solid structure The low, dense shrub form stays close to the ground, reducing wind-rock and helping it cope where wind and rain are regular visitors, particularly in gardens where heavy soil and frequent showers keep conditions cool and damp for Atlantic-settled owners
Sunny, low-maintenance front gardens with simple layouts Best in an open, sunny spot, the shrub repeats flower with a generous second flush if basic feeding and watering are provided, fitting straightforward designs where the aim is colour and order without elaborate border planning for straightforward gardeners
Container planting on patios, balconies and doorsteps In a 40–50 litre container with good drainage, its compact size and rounded habit make an easy, ornamental pot rose that offers pastel colour close to eye level, well suited to hardstanding or small paved spaces for urban balcony users
Year-by-year improvement projects in newer gardens Roots establish strongly in year one, shoots and branching fill out in year two, and by year three the plant delivers its full rounded shape and flower show, matching gradual garden makeovers that evolve over a few seasons for patient planners

Decorating ideas

  • Soft Pathway Ribbon – line a front path with ALLURE™ at 30 cm spacing and underplant with low thyme for a fragrant, pastel-pink ribbon – ideal for homeowners wanting a welcoming yet easy-care entrance.
  • Pastel Bed Focus – combine a small group of ALLURE™ with Hydrangea arborescens ‘Annabelle’ and white campanulas for a gentle, structured front bed – suited to those who like calm, romantic planting.
  • Cottage Border Cushion – tuck ALLURE™ between foxgloves, hardy geraniums and catmint to create a soft pink cushion in a relaxed cottage border – perfect for fans of informal but not overgrown gardens.
  • Patio Feature Pot – plant one ALLURE™ in a 40–50 litre terracotta pot with trailing ivy and spring bulbs beneath for year-round interest – great for small patios or rented spaces needing portable planting.
  • Low Privacy Fringe – use ALLURE™ in a loose row along a low fence, interspersed with dwarf yew and Russian sage for a gentle visual screen – for families wanting subtle separation without tall hedges.

Technical cultivar profile
Parameter Data
Name and registration Floribunda, medium shrub rose from the Winterjewel collection; registered as BOZalluwin and marketed as ALLURE™ Winterjewel®, BOZalluwin; exhibition category shrub rose.
Origin and breeding Bred by Biljana Božanić Tanjga at PhenoGeno Roses, Serbia; introduced and registered in 2016, with parentage not publicly released and selection focused on garden performance.
Growth and structure Compact, bushy shrub reaching around 40–55 cm in height and spread, with dense mid-green, slightly glossy foliage and moderate prickliness, forming a low, rounded mound suitable for edging and bedding.
Flower morphology Very full, rosette-shaped blooms with over 40 petals; medium-sized clusters on each stem; repeat-flowering with a generous second flush, providing a long ornamental season in beds and low hedges.
Colour and phenology Pastel light-pink flowers with a soft whitish sheen; buds pale pink, opening to candy-pink outer petals and milky-pink centres, then fading to whitish-pink with a slight creamy tint; colour retention moderate.
Fragrance and aroma Light, fresh, fruity fragrance that is noticeable at close range but not overpowering, making it pleasant for paths and seating areas where a gentle scent is preferred over strong perfume.
Rose hip characteristics Occasional small, spherical hips 6–10 mm across, coloured red (RHS 43A); decorative in late season but not produced in large quantities due to the very double flower form.
Resistance and hardiness Very hardy shrub rated to about −37 to −34 °C (USDA 3b, RHS H7, Swedish zon 6); disease resistance variable, with susceptibility to powdery mildew and rust and moderate black spot tolerance, needing regular monitoring.
Horticultural recommendations Best in full sun with well-drained soil; prefers regular feeding and watering, plus consistent fungal disease prevention in humid summers; space at 25–50 cm depending on use, allowing airflow around the foliage.

ALLURE™ offers compact pastel blooms, a neat low habit and long-term, own-root reliability, making it a practical choice if You want soft colour, steady structure and a rose that will settle in for many seasons to come.

Detailed product attributes

Product Identification Data

Product Name: ALLURE™ – light pink bedding floribunda rose - Tanjga
Product Type: pharmaROSA® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:11.11.2025
Cultivar Merit Rating: premium bronze
Item Number: [638] 80-001 (14.02.2026) pharmarosa.ie

Name and Registration

Cultivar Name Meaning: The English word "allure" means charm, seduction and attraction.
Synonym Name: Allure™ Winterjewel®; Winterjewel® Allure
Original Commercial Cultivar Name: Allure™ Winterjewel®
Trade Name: Allure™ Winterjewel® BOZalluwin
Rose Group: Floribunda, Medium shrub
Commercial Type: floribunda bedding rose
Commercial Group: Bed rose
Exhibition Category: shrub rose
Collection: Winterjewel®

Origin and Breeding

Initial Distributor: PhenoGeno Roses (Serbia)
Breeder: Biljana Božanić Tanjga
Breeding Company / Institution: PhenoGeno Roses (Serbia)
Breeding Year: -, before 2016
Parentage: unknown

Growth and Structural Characteristics

Height: 1.3-1.8ft (40-55 cm)
Spread: 1.3-1.8ft (40-55 cm)
Growth Habit: bushy
Foliage: The variety has dense foliage; the leaves have a slightly glossy surface and a mid-green shade.
Prickliness: moderately thorny
Self-Cleaning Description: No data on self-cleaning.
Self-Cleaning Intensity: No data available on self-cleaning strength.

Flower Morphology

Flower Fullness: very full-flowered
Flower Form: rosette
Flower Size: M (1,5-2,75 in)
Inflorescence Type: cluster-flowered
Colour Code: ARS code: LPk RHS code: 65C (outer), 65D (inner)
Repeat Flowering: Remonts well, with a generous second flowering.

Colour Data and Phenology

Colour: light-pink
Flower Colour: Pastel, soft pink-toned petals with a delicate whitish sheen at the centre.
Closed Bud: Pale pink, with a slightly brighter shade at the tip.
Freshly Opened Flower: The outer petals are a light candy-pink, with a delicate milky-pink veiling inside.
Full Bloom: Even, soft pink with a slightly lightened tinge.
Pre-Fading Flower: Fading, whitish–pink hue with a barely noticeable cream colour.
Colour Fading Description: As the flower opens, the pale pink tone lightens evenly; at full bloom it is soft pink, and before fading it becomes whitish-pink with a slight creamy tint.

Fragrance and Aroma

Fragrance Strength: light, restrained-scented rose
Fragrance Character: fresh, fruity
Pollinator Attraction: Heavy double rosette blooms with inaccessible stamens mean this rose is only weakly attractive to pollinators.
Pollinator-Friendly Rating: Its very double flowers hide the stamens; primarily an ornamental variety

Rose Hip Characteristics

Rose Hip Shape: spherical
Rose Hip Colour: red (RHS 43A)
Rose Hip Notes: Occasionally produced, 6–10 mm in diameter, spherical, red (RHS 43A) rose hip.

Resistance and Hardiness

Hardiness (°C): -37–-34 °C
Heat and Drought Tolerance Description: The descriptions emphasise cold tolerance and plant health; there is no data on heat–drought tolerance.
Disease Resistance: susceptible
  • powdery mildew – very susceptible
  • black spot – moderate
  • rust – very susceptible

Horticultural Recommendations

Recommended Spacing: for mass planting 30 cm, for hedging 25 cm, as a specimen plant 50 cm
Planting Density: square planting 10 plants/m², hexagonal arrangement 11 plants/m²
Partial Shade Tolerance: Better suited to a sunny position
Maintenance Requirements: Maintenance requirement high; due to poor disease resistance it requires regular pest and disease control and more frequent interventions.
Key Uses: flower bed, edging

Notes

Strengths: Responsible plant selection – Long lifespan
Companion Plants: Taxus baccata (low‑growing cultivars) - dwarf yew
Perovskia atriplicifolia - Russian sage
Hydrangea arborescens 'Annabelle' - shrub hydrangea 'Annabelle'
Note: -
ALLURE™ – light pink bedding floribunda rose - Tanjga
Pastel, soft pink-toned petals with a delicate whitish sheen at the centre. - floribunda bedding rose - light, restrained-scented rose - fresh, fruity
Rose Shopping Online - light-pink - floribunda bedding rose - Allure™ - (1.3-1.8ft (40-55 cm))
Inflorescence: cluster-flowered Height: 1.3-1.8ft (40-55 cm) Flower shape: rosette Winter hardiness: - light-pink - PhenoGeno Roses (Serbia) floribunda bedding rose - Flower size: M (1,5-2,75 in) Flower size: M (1,5-2,75 in) - Height: 1.3-1.8ft (40-55 cm) Height: 1.3-1.8ft (40-55 cm) - Flower fullness: very full-flowered Allure™ - Roses in the garden | pharmaROSA® Original - premium bronze Biljana Božanić Tanjga

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


Information

In what condition do we send the rose from our online webshop?

Let us ask ourselves the question. What would I like to use the rose for?
Flower? - Location? - Screening? - Fragrance? - Height? - Breeder? - Rose hip?

Rose purchasing information
Payment methods - Delivery costs - Delivery - Complaints handling

Care guide

Our product is a rose grown with unique pharmaROSA® cultivation technology!

2 litre, own-root, potted rose.
With shoots appropriate to the season.
With roots thoroughly interwoven through the growing medium.
Quality in line with the requirements of the E.N.A. (European Nurserystock Association).
In unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-type rose plant with an individual identifier.

The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.


Stock: several varieties and several stages of development in a short stock section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: presentation of the strong root system interwoven through the growing medium with the pot removed.
Balance: mature plant where the development of the root system and the shoots is in harmony.

Information about the videos
The video series is not a “seasonal showcase”, but makes the essence of pharmaROSA® own-root production tangible: how the plant is built, what the root system is like and how the shoots renew themselves. The footage was therefore taken at different times, showing plants at different stages of development, so mixed leaf coverage or differing growth stages may appear in the videos. This is not a “sample” of the batch delivered, but an illustration of how the technology works. The current condition of the rose available to order — typical of the given period and similar to what you can expect to receive in the parcel — is shown at the top of the product page.

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Product types

Pages for private customers
Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
For professional partners only
Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.