Pure, radiant white with a subtle ivory tint. - landscape shrub rose - mild, subtly scented rose - soft, muscat-like character
– Very double, snow-white clusters of blooms
– Compact, bushy habit for beds and borders
– Reliable repeat flowering through the season
– Medium disease resistance for easier care
– Proven garden performance, Certificate of Merit Gné speisialta: Berries of small, orange-red rose hips in autumn.
Responsible gardening – Value-based choice
pharmaROSA® ORIGINAL 2-litre own-root potted rose
23,30 €
3.5(5779)
Francine Austin – English shrub rose (AUSram)
If You dream of a romantic, white English rose that simply settles in and performs without fuss, Francine Austin is made for the Irish family garden. Its compact, bushy habit fits neatly into front borders and small beds, while the abundant clusters of tiny, rosette blooms create a soft cottage look from early summer onwards. The own‑root, 2‑litre plant arrives well established, so You can plant it and let it grow, even in gardens with heavier soil where careful drainage helps in a wetter climate and milder coastal winds. Over time, it forms a naturally rounded, slightly spreading shrub that works beautifully as a low hedge or in groups of three to five. The very double, snow‑white flowers with a hint of cream give a refined bed and border effect, and the mild, muscat‑like scent adds a gentle fragrance without overwhelming small spaces. Medium disease resistance and reliable winter hardiness mean less maintenance and more time to enjoy Your garden, while the own‑root habit supports a long lifespan and steady, year‑on‑year development as roots strengthen in year one, shoots fill out in year two and full ornamental value appears from year three.
Francine Austin in full bloom, showing very double flowers with a tightly filled centre.
Francine Austin produces small, clustered white blooms.
Francine Austin in full bloom, with clustered white flowers and a subtle creamy tone.
Use cases
Target area
Reason
Front garden feature by the entrance
Compact 100–140 cm growth makes a tidy, welcoming shrub that will not overpower a small Irish front garden, giving a soft English-rose look with little shaping – ideal if You want it to quietly look after itself
Low cottage-style hedge along a path
Bushy, slightly spreading habit and repeated flowering allow You to create a loose, informal hedge that frames paths or drives with clouds of white rosettes, suiting those who prefer relaxed structure over formal clipping, especially for beginners
Small rose group in a mixed border
Planted in groups of three to five at the recommended spacing, it knits together into a rounded mass of foliage and bloom, blending well with perennials and herbs, perfect for gardeners wanting impact without complex plant combinations, particularly for homeowners
White accent in an urban family bed
The pure white flowers with a soft cream tint brighten compact beds beside patios or parking spaces, reflecting light on dull days and fitting modern or traditional houses, suiting busy urban gardeners who need resilient, forgiving plants, especially for city-dwellers
Romantic cottage-garden composition
Its dainty rosette blooms echo traditional country gardens and combine beautifully with classics like lavender and rosemary, ideal if You want that nostalgic rural feel without relying on high-maintenance perennials, particularly for cottage-garden fans
Easy-care bed near heavy, moisture-retentive soil
The robust shrub structure and own-root vigour help it adapt as it matures where drainage has been improved in wetter, wind-exposed Irish spots, giving long-term stability with ordinary care, a reassuring choice for novices
Long-lived structural shrub in family gardens
Own-root growth means the plant forms its natural shape on site and can rejuvenate from its base over the years, supporting a stable, long-lasting planting that weathers family life and changing borders, ideal for forward-planning gardeners
Cutting patch for small, informal bouquets
The plentiful clusters of small, fully double flowers are charming in jam-jar or posy arrangements, letting You snip a few stems without spoiling the show outside, a gentle way to enjoy homegrown flowers for relaxed, creative arrangers
Decorating ideas
Front-Door Welcome – Plant one on each side of your entrance path with lavender edging for a soft, fragrant arrival space – ideal for time-pressed family homeowners
Cottage Ribbon – Use a loose row along a low picket fence, mixing in foxgloves and hardy geraniums for that easy cottage feel – perfect for rural and village-garden lovers
White Glow Bed – Combine with blue catmint, rosemary and silver foliage plants to create a cool-toned, evening-friendly border – good for small urban gardens and patios
Romantic Corner – Place a group of three in front of a dark hedge, underplanting with soft pink astrantia for a gentle, layered look – suited to those who like a romantic, refined style
Family Cut-Flower Patch – Mix this rose with blanket flower and low grasses in a sunny bed where children can pick small posies – great for family gardens and beginner growers
Technical cultivar profile
Parameter
Data
Name and registration
Francine Austin is a floribunda shrub rose from the English Rose collection, registered as AUSram, also traded as Ausram English Rose AUSram; it is classified as a landscape shrub and bed rose.
Origin and breeding
Bred by David C. H. Austin in the UK in 1988 from ‘Alister Stella Gray’ × ‘Ballerina’; registered in 1994 and introduced after 1994 by David Austin Roses Ltd, Albrighton, United Kingdom.
Awards and recognitions
Holds a Certificate of Merit from the Glasgow rose trials awarded in 1990, indicating reliable garden performance and ornamental value under show and trial conditions in a cool, temperate climate.
Growth and structure
Forms a bushy, slightly spreading shrub approximately 100–140 cm high and wide with moderately dense, medium-green, slightly glossy foliage and moderate prickliness on the shoots.
Flower morphology
Produces small, flat, very double rosette flowers, 0.5–1.5 inches across, borne in clusters; each bloom has over 40 petals and the plant remontantly repeats with a generous second flush.
Colour and phenology
Buds show pale greenish white with a faint pink flush; freshly opened blooms are soft ivory-white, fading to snow-white with a light creamy centre, with very good colour retention through the flowering period.
Fragrance and aroma
The fragrance is mild with a soft, muscat-like character; scent is present but not overpowering, making it suitable near paths and seating where a subtle, refined perfume is preferred.
Rose hip characteristics
Occasionally produces small, spherical, orange-red hips about 6–10 mm in diameter, which add modest late-season interest without significantly affecting the plant’s overall flowering performance.
Resistance and hardiness
Medium resistance to powdery mildew, black spot and rust, needing occasional protection in humid seasons; hardy to approximately −21 to −18 °C, listed as RHS H7 and USDA zone 6b, Swedish zone 3.
Horticultural recommendations
Best in a sunny position with well-drained soil; space 100–110 cm for hedges or mass planting and about 180 cm as a specimen; suitable for beds, urban plantings and cutting, and for large containers of at least 40–50 litres.
Francine Austin offers compact structure, abundant white clusters and a long-lived own-root shrub that adapts steadily in Irish family gardens, making it a reassuring choice if You want to plant once and enjoy for years.
Detailed product attributes
Product Identification Data
Product Name:
AUSRAM – white landscape shrub rose - Austin
Product Type:
pharmaROSA® ORIGINAL - 2-litre own-root potted rose
Pollinator Attraction:
Double (fully double, 40+ petal) blooms have limited attractiveness to pollinators because the dense petal form hides the stamens and nectar, reducing accessibility.
Pollinator-Friendly Rating:
Very double (40+ petals); primarily ornamental; pollinator-friendliness limited
Our product is a rose grown with unique pharmaROSA® cultivation technology!
2 litre, own-root, potted rose.
With shoots appropriate to the season.
With roots thoroughly interwoven through the growing medium.
Quality in line with the requirements of the E.N.A. (European Nurserystock Association).
In unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-type rose plant with an individual identifier.
The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.
Stock: several varieties and several stages of development in a short stock section.Shoot system: intensive growth of fresh basal shoots on a young plant.Root system: presentation of the strong root system interwoven through the growing medium with the pot removed.Balance: mature plant where the development of the root system and the shoots is in harmony.
Information about the videos
The video series is not a “seasonal showcase”, but makes the essence of pharmaROSA® own-root production tangible: how the plant is built, what the root system is like and how the shoots renew themselves. The footage was therefore taken at different times, showing plants at different stages of development, so mixed leaf coverage or differing growth stages may appear in the videos. This is not a “sample” of the batch delivered, but an illustration of how the technology works. The current condition of the rose available to order — typical of the given period and similar to what you can expect to receive in the parcel — is shown at the top of the product page.
Pages for private customers Garden roses for the family garden, with minimal care → ORIGINAL® Premium garden roses – instant impact, a truly showpiece garden → EXTRA® Pages for professionals and private customers Roses for public spaces – large areas, sustainable maintenance → NATURAL® Roses for projects – hedge and row planting, fast implementation → RAPID® For professional partners only Production – propagation material for garden roses, wholesale → NEONATAL®
Company details
PharmaRosa Ltd. Company registration number: 01-09-717479 VAT number: 13075314-2-43 Plant health registration no.: HU130721 Bank account (IBAN): HU85117631891388688400000000 BIC (SWIFT): OTPVHUHB Bank name: OTP Bank Nyrt.
