Velvety, deep crimson-red base colour that gradually deepens into a royal purple tone. - english rose - very strong, noticeable from a distance scented rose - full, classic old-rose, perfumed character
– Rich, velvety crimson‑purple colour display
– Very strong, classic old‑rose fragrance
– Abundant, repeat flowering throughout summer
– Compact, bushy habit for borders and beds
– Multiple show awards as Modern Shrub Rose Special feature: Occasional decorative orange‑red hips add autumn interest.
Sensitive landscaping – Naturalistic style
pharmaROSA® ORIGINAL 2-litre own-root potted rose
23,30 €
5(7743)
The Prince – AUSvelvet English shrub rose
If You dream of a richly coloured English shrub rose that simply settles in and performs, The Prince (AUSvelvet) is made for a romantic yet easy family garden. Its deeply cupped, velvety blooms open a sumptuous crimson red and slowly deepen towards royal purple, giving You that classic cottage-garden feel in a compact space. The fragrance is intensely old-rose and beautifully perfumed, noticeable as You pass by the front path or sit on the patio. As an own-root shrub it matures steadily into a balanced, bushy structure, regenerating well over time and offering a long-lived planting with less complicated upkeep. In Ireland’s moist climate it appreciates soil prepared to improve drainage on heavier ground and copes reliably with our humidity-prone, changeable weather. Plant in a sunny, sheltered spot, water regularly its first seasons, and enjoy remontant flowering that repeats in lush flushes through summer. Year one focuses on root development, year two brings stronger shoots, and by year three You can expect full ornamental impact from this premium David Austin classic.
The Prince in full bloom, showing rich crimson-purple rosette flowers.
Closed bud of The Prince, showing a deep ruby-red, velvety finish.
Use cases
Target area
Reason
Front garden focal shrub near the entrance
The Prince’s royal crimson-purple rosette blooms and intense old-rose scent give an immediate sense of occasion by the front door, creating a welcoming feature that looks refined without demanding advanced gardening skills for beginners
Small cottage-style border beside a path
Its bushy, moderately dense growth and medium height fit perfectly into narrow borders, where the romantic English rose character provides traditional charm while remaining manageable for routine deadheading along a frequently used path for homeowners
Mixed ornamental bed with perennials and herbs
The velvety crimson-red flowers combine beautifully with airy gypsophila, thyme or clematis, and its repeat flowering keeps colour returning through the season, stabilising the look of a mixed planting without complicated design work for hobby-gardeners
Specimen rose in a large patio container
In a minimum 40–50 litre pot with good drainage, this own-root shrub forms a rounded, long-lived plant whose strong fragrance and rich colour can be enjoyed close up on balconies or terraces by those with only a small outdoor space for urban-gardeners
Feature group of 3 roses in a lawn island bed
Planted at the recommended spacing, three bushes quickly read as one full, velvety mound of colour; the remontant flowering and own-root resilience help the group knit together into a stable, lasting landscape element for family-gardens
Romantic seating area or bench backdrop
Its very strong, classic old-rose fragrance and richly shaded blooms create an intimate, sensory backdrop around a seating corner, rewarding regular watering and light pruning with long seasons of atmosphere for rose-lovers
Small hedge or low divider between garden areas
With its bushy habit, recommended hedging spacing and medium height, The Prince can form a low, flowering partition that visually softens boundaries while remaining easier to manage than taller shrubs, suiting time-pressed gardeners for busy-owners
Border in heavier Irish soils with improved drainage
When planted into enriched soil where drainage has been improved, this medium-maintenance shrub copes well with Ireland’s wet, humidity-prone conditions, giving reliable flowering without needing specialist techniques for Irish-gardeners
Decorating ideas
COTTAGE ENTRANCE DUO – Flank your front door with two The Prince shrubs underplanted with creeping thyme for a richly scented, traditional cottage look – ideal for homeowners wanting instant charm from a small space
ROMANTIC BORDER RIBBON – Line a narrow path with The Prince and airy Gypsophila repens to create a soft, cloud-like edging where velvety crimson blooms float above fine white froth – perfect for fans of classic romantic borders
PATIO SHOWPIECE POT – Grow a single shrub in a 40–50 litre container, adding lavender or rosemary for structure and scent contrast – suited to balcony and terrace gardeners seeking a high-impact focal point
ISLAND BED TRIO – Plant three bushes in a triangle within a small lawn island, surrounding them with low perennials for a naturally full, long-lived focal feature – great for families wanting a simple but impressive centrepiece
EVENING SCENT CORNER – Position The Prince near a bench with a small hydrangea and clematis obelisk to frame a cosy, fragrant nook – ideal for those who relax outdoors after work and value atmosphere over complex planting plans
Technical cultivar profile
Parameter
Data
Name and registration
The Prince – English shrub rose from the English Rose Collection; registered cultivar name AUSvelvet, commercial type English rose, romantic rose group, ARS exhibition name The Prince
Origin and breeding
Bred by David C. H. Austin in the United Kingdom in 1990 from ‘Lilian Austin’ × ‘The Squire’; registered 1992 and introduced after 1992 by David Austin Roses Ltd. as an English shrub rose
Awards and recognitions
Recognised on the show bench as a Modern Shrub Rose at multiple US rose society events, including Augusta, Watauga Valley, Greater Rochester and Pacific Southwest District shows around 1999–2000
Growth and structure
Bushy, medium-height shrub reaching about 80–130 cm tall and 70–120 cm wide, with moderately dense, matt dark green foliage and dense prickles; self-cleaning is moderate, so regular deadheading is recommended
Flower morphology
Large, 2.75–3.95 inch very double rosette blooms with 40+ petals, mostly solitary on the stems; remontant, with a strong first flush and a second flowering period that is also abundant in suitable conditions
Colour and phenology
Velvety deep crimson-red base colour that deepens towards royal purple; dark crimson buds and freshly opened flowers, rich burgundy-magenta at full bloom, with generally good colour retention and only slight lightening in strong sun
Fragrance and aroma
Very strong, classic old-rose fragrance with a perfumed, full character noticeable from a distance; flowers are primarily ornamental as their very double form reduces access to stamens for pollinators
Rose hip characteristics
Rose-hip set is usually limited by the very double blooms; may occasionally produce small, spherical, orange-red hips about 6–10 mm in diameter later in the season
Resistance and hardiness
Hardy to approximately −26 to −23 °C (RHS H7; USDA 5b; Swedish zone 4); disease resistance is medium for powdery mildew, black spot and rust, so occasional preventive care and good air circulation are beneficial
Horticultural recommendations
Best in full sun with regular watering; does not tolerate prolonged drought. Medium maintenance: deadhead, prune annually, and monitor pests and diseases. Recommended spacings: 65 cm mass planting, 55 cm hedge, 100 cm specimen
The Prince (AUSvelvet) offers richly fragrant crimson-purple blooms, a bushy, long-lived own-root shrub structure and reliable repeat flowering, giving You a romantic yet manageable garden feature to enjoy for years if You decide it suits your space
Detailed product attributes
Product Identification Data
Product Name:
AUSVELVET – crimson-red English rose - Austin
Product Type:
pharmaROSA® ORIGINAL - 2-litre own-root potted rose
Competition and Show Awards:
Modern Shrub Rose – Augusta Rose Society Show (1999); Modern Shrub Rose – Watauga Valley Rose Society Show (1999); Modern Shrub Rose – Greater Rochester Rose Society Show (2000); Modern Shrub Rose – Pacific Southwest District Show (2000); Modern Shrub Ros
Rose Hip Notes:
Rose‑hip formation is expected to be limited due to the double flowers; occasionally small, spherical, orange‑red hips 6–10 mm in diameter may form.
Our product is a rose grown with unique pharmaROSA® cultivation technology!
2 litre, own-root, potted rose.
With shoots appropriate to the season.
With roots thoroughly interwoven through the growing medium.
Quality in line with the requirements of the E.N.A. (European Nurserystock Association).
In unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-type rose plant with an individual identifier.
The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.
Stock: several varieties and several stages of development in a short stock section.Shoot system: intensive growth of fresh basal shoots on a young plant.Root system: presentation of the strong root system interwoven through the growing medium with the pot removed.Balance: mature plant where the development of the root system and the shoots is in harmony.
Information about the videos
The video series is not a “seasonal showcase”, but makes the essence of pharmaROSA® own-root production tangible: how the plant is built, what the root system is like and how the shoots renew themselves. The footage was therefore taken at different times, showing plants at different stages of development, so mixed leaf coverage or differing growth stages may appear in the videos. This is not a “sample” of the batch delivered, but an illustration of how the technology works. The current condition of the rose available to order — typical of the given period and similar to what you can expect to receive in the parcel — is shown at the top of the product page.
Pages for private customers Garden roses for the family garden, with minimal care → ORIGINAL® Premium garden roses – instant impact, a truly showpiece garden → EXTRA® Pages for professionals and private customers Roses for public spaces – large areas, sustainable maintenance → NATURAL® Roses for projects – hedge and row planting, fast implementation → RAPID® For professional partners only Production – propagation material for garden roses, wholesale → NEONATAL®
Company details
PharmaRosa Ltd. Company registration number: 01-09-717479 VAT number: 13075314-2-43 Plant health registration no.: HU130721 Bank account (IBAN): HU85117631891388688400000000 BIC (SWIFT): OTPVHUHB Bank name: OTP Bank Nyrt.
