A mauve shade with a crimson tinge and an inner surface subtly tinted with lavender. - floribunda bedding rose - strong, long-lasting scented rose - fragrance description not available
– Rich mauve‑lilac blooms with lavender tones.
– Strong, long‑lasting fragrance for added charm.
– Upright, bushy shrub suits beds and hedges.
– Remontant flowering with plentiful second flush.
– Hardy to H7, reliable in colder climates. Saintréithe speisialta: Bláthanna leath‑dhúbailte oscailte a mheallann pailneoirí le staimíní so‑rochtana.
Trusted online shop – Breathable garden concept
pharmaROSA® ORIGINAL 2-litre own-root potted rose
18,80 €
4.5(6799)
BLAUWESTAD™ – mauve-lilac flowerbed floribunda rose - Interplant
If You dream of an easy, eye-catching rose that simply settles in and performs, BLAUWESTAD™ is a charming floribunda for Irish family gardens. Its upright, compact habit forms a neat shrub that fits beautifully into front beds and small borders, reliably repeat-flowering in mauve-lilac clusters through summer. Semi-double blooms with exposed stamens are naturally attractive to bees, while the strong, long-lasting scent adds a romantic note near paths and seating areas. As an own-root plant, the bush becomes stable and long-lived, regenerating well after pruning with less fuss over time. Dense, healthy foliage and moderate disease resistance keep the plant looking fresh without complicated routines, provided You give reasonable care suited to areas where heavy Irish soils benefit from good drainage in prolonged rainfall. In containers of at least 40–50 litres it also works as a compact feature for patios and balconies. Expect a gentle development arc – strong root growth in year one, fuller shoots in year two and the real show of its ornamental value from year three onwards.
Blauwestad™ in full bloom, showing mauve-lilac cluster flowers.
Blauwestad™ shows cup-shaped, semi-double blooms in clustered flowering.
Use cases
Target area
Reason
Front garden feature bed
Forms an upright, compact shrub with dense foliage, giving a tidy, structured look in limited space and flowering in repeated mauve-lilac clusters that stand out from the street, ideal for a low-effort, presentable front garden for homeowners
Small groups in mixed borders
Planting 3–5 together at the recommended spacing quickly creates a coherent block of colour without overtaking neighbouring perennials, offering a coordinated, easy-care planting idea for hobby-gardeners
Patio pot or balcony container
Performs well in a 40–50 litre container, where its moderate height and upright habit make it a comfortable fit for Irish patios and balconies, suiting urban spaces for busy-residents
Cottage-style family garden bed
Semi-double, scented flowers in soft mauve-lilac tones blend naturally with cottage favourites and the exposed stamens invite visiting bees, perfect for relaxed, family-friendly spaces for cottage-gardeners
Neatly clipped low hedge
Regular, moderate pruning along a line of plants creates a low, flowering hedge; the own-root shrubs regenerate reliably from the base, supporting long-term structure with simple annual trimming for planners
Pollinator-friendly corner
Semi-double, open flowers make pollen easy to access, drawing in pollinating insects while still offering an ornamental, scented display, a good option for wildlife-aware but time-pressed beginners
Colour focus near seating areas
The combination of strong, long-lasting fragrance and repeat flowering makes this rose ideal near benches or terraces so You can enjoy scent and colour close-up through summer, especially appreciated by relaxed garden-users
Bed in heavier Irish garden soils
In prepared beds where drainage is improved, this moderately disease-resistant rose establishes into a stable shrub that copes well with typical Irish conditions and stretches of persistent wet weather, reassuring for cautious starters
Decorating ideas
Cottage Drift – Combine BLAUWESTAD™ with Alchemilla mollis and soft grasses for a billowing, mauve-and-lime cottage look – ideal for relaxed family gardeners
Evening Scent – Place near a bench in a 50-litre terracotta pot with trailing thyme at the base – perfect for urban homeowners who enjoy after-work unwinding outdoors
Mauve Ribbon – Line a short path with a low hedge of BLAUWESTAD™ underplanted with lady’s mantle – suited to those wanting a neat, romantic entrance
Modern Mauve Mix – In a sunny border, pair with Artemisia ‘Oriental Limelight’ and dark-leaved perennials for contrast – great for style-conscious, low-maintenance gardeners
Bee-Favourite Corner – Group three roses with herbs like lavender and rosemary to boost pollinator visits – appealing to nature-friendly beginners
Technical cultivar profile
Attribute
Data
Name and registration
Trade name BLAUWESTAD™ bedding rose Interplant; floribunda bedding rose, shrub rose exhibition category; bed rose group; part of the Bedding rose collection; cultivar authenticity verified for pharmarosa.ie.
Origin and breeding
Bred by Interplant Roses BV in the Netherlands from cross ‘Amber Flush’ × ‘Rhapsody in Blue’; breeding and introduction around 2007, distributed initially by Interplant Roses B.V. in Europe.
Growth and structure
Upright, medium-height shrub to about 85–115 cm tall and 60–80 cm wide; dense, slightly glossy dark green foliage; moderately thorny shoots; suitable for hedging, groups and single specimens.
Flower morphology
Semi-double, cup-shaped flowers with 13–25 petals, medium-sized clusters on each stem; remontant habit with a generous second flush, giving repeated flowering over the season in garden conditions.
Colour and phenology
Mauve-purple blooms with crimson tinge and lavender inner tones; buds dark purplish-crimson, ageing to pale lavender with greyish-mauve edge; colour varies with weather, softening in strong sun and deepening in cool spells.
Fragrance and aroma
Strong, long-lasting fragrance noted in garden use, enhancing value near paths, entrances and seating areas; detailed fragrance notes are not fully documented but intensity is clearly above average.
Rose hip characteristics
Produces moderately abundant, ovoid orange-red hips about 10–14 mm in diameter, adding seasonal autumn interest and some wildlife value if spent flowers are not removed.
Resistance and hardiness
Hardy to about −21 to −18 °C (RHS H7, USDA 6b, Swedish zone 3); moderate resistance to powdery mildew, black spot and rust; benefits from good air flow and standard monitoring in humid seasons.
Horticultural recommendations
Best in a sunny position with well-drained soil; spacing 40–80 cm depending on hedge or specimen use; 4.2–4.8 plants/m² for mass plantings; suitable for beds, groups, hedges and large containers with regular watering.
BLAUWESTAD™ offers repeat mauve-lilac flowering, compact structure and strong fragrance on a long-lived own-root shrub that settles in reliably, making it a straightforward, rewarding choice if You would like an easy floribunda rose.
Detailed product attributes
Product Identification Data
Product Name:
BLAUWESTAD™ – mauve-lilac flowerbed floribunda rose - Interplant
Product Type:
pharmaROSA® ORIGINAL - 2-litre own-root potted rose
Cultivar Name Meaning:
The word "Blauwestad" refers to the Dutch residential development in the province of Groningen called the "Blue City", which was built in the 2000s.
Self-Cleaning Description:
Some of the spent flowers fall off naturally, but because it flowers in clusters it may occasionally require supplementary deadheading.
Flower Colour:
A mauve shade with a crimson tinge and an inner surface subtly tinted with lavender.
Closed Bud:
Dark purplish-crimson with a slightly bluish tone at the tip.
Freshly Opened Flower:
Vivid mauve‑lilac on the outer petals, with a paler lavender shade inside.
Full Bloom:
Mid-mauve petals, with a soft pink-lilac sheen on the inner side.
Pre-Fading Flower:
The petals fade to a pale lavender with a greyish-mauve edge.
Colour Fading Description:
Colour may vary depending on the weather; in strong sunlight it may lighten or take on a brownish tinge, while in cool conditions it becomes more purplish.
Pollinator Attraction:
Semi-double, open flowers with exposed stamens attract pollinators because the semi-double form and the easily accessible stamens increase their appeal.
Heat and Drought Tolerance Description:
There is little concrete data available on its heat–drought tolerance; regular watering is recommended during periods of summer heat.
Our product is a rose grown with unique pharmaROSA® cultivation technology!
2 litre, own-root, potted rose.
With shoots appropriate to the season.
With roots thoroughly interwoven through the growing medium.
Quality in line with the requirements of the E.N.A. (European Nurserystock Association).
In unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-type rose plant with an individual identifier.
The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.
Stock: several varieties and several stages of development in a short stock section.Shoot system: intensive growth of fresh basal shoots on a young plant.Root system: presentation of the strong root system interwoven through the growing medium with the pot removed.Balance: mature plant where the development of the root system and the shoots is in harmony.
Information about the videos
The video series is not a “seasonal showcase”, but makes the essence of pharmaROSA® own-root production tangible: how the plant is built, what the root system is like and how the shoots renew themselves. The footage was therefore taken at different times, showing plants at different stages of development, so mixed leaf coverage or differing growth stages may appear in the videos. This is not a “sample” of the batch delivered, but an illustration of how the technology works. The current condition of the rose available to order — typical of the given period and similar to what you can expect to receive in the parcel — is shown at the top of the product page.
Pages for private customers Garden roses for the family garden, with minimal care → ORIGINAL® Premium garden roses – instant impact, a truly showpiece garden → EXTRA® Pages for professionals and private customers Roses for public spaces – large areas, sustainable maintenance → NATURAL® Roses for projects – hedge and row planting, fast implementation → RAPID® For professional partners only Production – propagation material for garden roses, wholesale → NEONATAL®
Company details
PharmaRosa Ltd. Company registration number: 01-09-717479 VAT number: 13075314-2-43 Plant health registration no.: HU130721 Bank account (IBAN): HU85117631891388688400000000 BIC (SWIFT): OTPVHUHB Bank name: OTP Bank Nyrt.
