Bedding rose

40-047-1
40-047-2

Bright as a Button

Bedding rose

CHEwsumsigns – Christopher Hugh Warner

The petals are a vivid mid-pink hue with a striking deep crimson-red eye at the centre. - floribunda bedding rose - mild, subtly scented rose - fresh, fruity-floral

– Striking pink blooms with deep crimson eye
– Flowers repeatedly with abundant second flush
– Dense, glossy dark green foliage
– Excellent disease resistance in gardens
– Highly attractive, pollinator‑friendly open flowers
Special feature: Award‑winning variety with proven garden performance and ornamental rose hips.
Timeless elegance – Clear professional advice
Bright as a Button
pharmaROSA® ORIGINAL 2-litre own-root potted rose
19,40 €
pcs
Direct from the grower
In stock for immediate dispatch
Delivery: 8–11 working days
3 (4152)
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BRIGHT AS A BUTTON – pink bedding floribunda rose - Warner

With its lively pink blooms and distinctive dark eye, BRIGHT AS A BUTTON brings an instant touch of colour and charm to small Irish gardens without demanding constant care. This compact, bushy floribunda shrub flowers in generous clusters from early summer to autumn, reliably repeating in flushes so beds and borders never look bare for long. The single, open flowers reveal golden stamens that support bees and other pollinators, while the glossy, dark green foliage stays attractive thanks to excellent disease resistance. Bred for today’s gardens, it copes well with typical Irish conditions, including moist, heavy soils where you have taken basic steps to improve drainage. Delivered as a 6–12 month own-root plant, it is already well established in its 2-litre pot; you simply plant, water and let it grow. In the first year it concentrates on roots, in the second on stronger shoots, and by the third year it settles into a full, long-lasting display that fits effortlessly into family life.



Use cases

Target areaReason
Front garden statement bed Compact, bushy growth and eye-catching pink blooms with a dark central eye create an immediate focal point beside your front door or driveway, giving strong visual impact from a relatively small planting area for busy homeowners who appreciate easy-care
Low-maintenance edging along paths The neat, rounded habit and good self-cleaning mean spent flowers largely fall away on their own, so borders along paths or drives stay tidy with only light deadheading, ideal if you want a finished look without frequent garden chores for a beginner
Pollinator-friendly cottage-style strip Single, open flowers with exposed golden stamens are easy for bees to access, making this rose perfect for informal cottage-style runs along fences or walls where you want both colour and wildlife value that children and visitors can enjoy as a family
Urban front garden with partial shade This variety tolerates partial shade and maintains good flowering performance, so it works well in small city gardens between houses or near taller shrubs, offering reliable colour where sun is limited and space is tight for time-poor urbanites
Small group planting in mixed borders Planting 3–5 bushes in a loose group gives a continuous, repeating display of pink clusters that knit together with perennials, while the own-root plants settle and improve year after year with minimal intervention for long-term garden planners alike
Coastal or exposed family gardens Bred as a tough bedding shrub, this rose keeps a dense framework and healthy foliage even in breezier, more exposed spots where you have improved soil structure to cope with wetter conditions common in Atlantic-influenced sites for practical Irish gardeners
Large patio container or cottage courtyard In a minimum 40–50 litre container, its bushy habit and repeat flowering create a long-season feature near seating areas; own-root vigour helps it regenerate and fill the pot steadily with only basic feeding and watering for relaxed patio owners
Easy-care rose and perennial combination bed Its high disease resistance and moderate drought tolerance, when supported by sensible watering during dry spells, suit mixed beds in heavier Irish soils where reliable drainage has been improved to reduce waterlogging risk, reassuring cautious new gardeners

Decorating ideas

  • Cottage Bee Border – Combine BRIGHT AS A BUTTON with foxgloves and lady’s mantle to create a soft, romantic strip buzzing with pollinators – perfect for wildlife-friendly family gardens
  • Front-Door Welcome – Plant a trio by the entrance with low evergreen edging for year-round structure and summer colour – ideal for homeowners wanting quick kerb appeal
  • Pastel Patio Pot – Grow one plant in a 40–50 litre container with trailing lobelia and soft herbs for scent and colour – suited to balcony and courtyard rose lovers
  • Modern Mixed Bed – Pair with blue clematis and airy grasses to highlight the dark flower eye against cool tones – great for contemporary urban spaces
  • Rural Hedgelet Row – Line a path with evenly spaced plants, underplanted with hardy geraniums for an informal flowering hedge – appealing to cottage-garden enthusiasts

Technical cultivar profile
ParameterData
Name and registration Floribunda bedding rose, Hybrid Hulthemia persica group, registered as CHEwsumsigns, marketed as Bright as a Button Bedding rose CHEwsumsigns; ARS exhibition name ‘Eyes on Me’.
Origin and breeding Bred by Christopher Hugh Warner in the United Kingdom (breeding year 2006), with complex parentage including ‘Summer Wine’, ‘Tigris’, ‘Baby Love’ and ‘SCRivbell’; introduced and registered internationally in 2013.
Awards and recognitions Holds the RHS Award of Garden Merit for reliability, plus multiple international prizes including Paris Bagatelle Second Prize, Grand Prix de la Rose SNHF and the Nola Simpson Novelty Award.
Growth and structure Compact, bushy shrub 85–115 cm high and 120–160 cm wide, with dense, glossy dark green foliage and moderate prickles; forms a broad, low mound well suited to bedding, edging and informal low hedges.
Flower morphology Single to semi-double blooms with 5–12 petals, flat in form and medium sized, carried in clustered trusses; flowers fall cleanly as they age, contributing to the variety’s self-cleaning, low-maintenance character in borders and beds.
Colour and phenology Vivid mid-pink petals with a striking deep crimson-red central eye, softening to pastel pink as they age while the eye mutes; flowers repeat freely from early season in several flushes, maintaining colour presence for a long summer period.
Fragrance and aroma Mild but noticeable fresh, fruity-floral scent that adds refinement without overwhelming nearby seating areas; subtle enough for small patios while still offering a gentle fragrance on warm, still days.
Rose hip characteristics Produces moderately abundant, ellipsoid orange-red hips 6–10 mm in diameter, which can add late-season ornamental interest among the glossy foliage if spent blooms are not all removed.
Resistance and hardiness Very good resistance to black spot, powdery mildew and rust, reducing the need for spraying; hardy to approximately -15 to -12 °C (RHS H6, USDA 7b), with moderate tolerance of heat and short dry spells when watered in prolonged drought.
Horticultural recommendations Ideal for beds, edging, containers and urban planting; space 85–155 cm depending on use. Plant in well-drained but moisture-retentive soil, feed annually, and choose a 40–50 litre pot minimum for long-term container cultivation.

BRIGHT AS A BUTTON offers long-season colour, high disease resistance and a pollinator-friendly display on a durable own-root shrub that will steadily improve each year, so you can plant with confidence and enjoy deciding where it fits best in your garden.

Detailed product attributes

Product Identification Data

Product Name: BRIGHT AS A BUTTON – pink bedding floribunda rose - Warner
Product Type: pharmaROSA® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:06.11.2025
Cultivar Merit Rating: premium silver
Item Number: [741] 40-047 (14.02.2026) pharmarosa.ie

Name and Registration

Cultivar Name Meaning: The name refers to the English expression 'bright as a button'; it means lively and quick-witted, and its literal translation is 'bright as a button'.
Synonym Name: Eyes on Me; Peace and Love; Raspberry Kiss
Registered Cultivar Name: CHEwsumsigns
Original Commercial Cultivar Name: Bright as a Button
Trade Name: Bright as a Button Bedding rose CHEwsumsigns
Rose Group: Floribunda, Hybrid Hulthemia persica
Commercial Type: floribunda bedding rose
Commercial Group: Bed rose
Exhibition Category: shrub rose
Collection: Bedding rose

Origin and Breeding

Initial Distributor: Tasman Bay Roses, Ltd. (New Zealand)
Breeder: Christopher Hugh Warner
Breeding Company / Institution: Chris Warner Roses, Greenfields, Brockton, Newport (United Kingdom)
Breeding Year: United Kingdom, 2006
Parentage: ‘Summer Wine’ × { [ ‘Tigris’ × ‘Baby Love’ ] × ‘SCRivbell’ }

Awards and Honours

Horticultural Ratings and Recommendations: RHS Award of Garden Merit
Competition and Show Awards: RHS Award of Garden Merit; Paris Bagatelle International Rose Competition – Second Prize (2011); Grand Prix de la Rose – SNHF (2013); New Zealand Rose Society – Nola Simpson Novelty Award (2013)

Growth and Structural Characteristics

Height: 2.8-3.8ft (85-115 cm)
Spread: 3.9-5.2ft (120-160 cm)
Growth Habit: bushy
Foliage: The variety's foliage is dense, and the leaves are glossy and dark green (RHS 139A).
Prickliness: moderately thorny
Self-Cleaning Description: Most spent blooms fall off naturally.
Self-Cleaning Intensity: self-cleaning: good

Flower Morphology

Petal Count: 5–12
Flower Fullness: single-flowered
Flower Form: flat
Flower Size: M (1,5-2,75 in)
Inflorescence Type: clustered
Colour Code: ARS code: pb RHS code: 65B (outer), 60A (inner)
Repeat Flowering: Remontant: the second flowering is abundant.

Colour Data and Phenology

Colour: pink
Flower Colour: The petals are a vivid mid-pink hue with a striking deep crimson-red eye at the centre.
Closed Bud: Mid-toned pink, with a slightly deeper shade at the tip.
Freshly Opened Flower: Light pink petals with a prominent purple eye-spot in the centre and golden stamens.
Full Bloom: The pink petals lighten, while the crimson eye remains intensely vivid.
Pre-Fading Flower: The petals fade to a pastel pink, the eye spot fades to a more muted reddish-purple tone.
Colour Fading Description: As the bloom opens, the pink petals lighten and, before the flower fades, pale to a pastel pink; the purple eye spot is initially intense and later becomes muted.

Fragrance and Aroma

Fragrance Strength: mild, subtly scented rose
Fragrance Character: fresh, fruity-floral
Pollinator Attraction: Single, 5–12‑petalled open blooms with exposed stamens, whose accessibility enhances pollinator attraction, make this rose highly attractive to pollinators.
Pollinator-Friendly Rating: Single, 5–12-petalled open flowers with visible stamens, particularly pollinator-friendly.

Rose Hip Characteristics

Rose Hip Shape: ellipsoid-shaped
Rose Hip Colour: orange-red (RHS 43A)
Rose Hip Notes: Moderately abundant, 6–10 mm in diameter, ellipsoidal, orange‑red (RHS 43A) rose hip with ornamental value.

Resistance and Hardiness

Hardiness (°C): -15–-12 °C
Heat and Drought Tolerance Description: Tolerates heat well, endures moderate drought and requires watering during prolonged drought.
Disease Resistance: resistant
  • powdery mildew – resistant
  • black spot – resistant
  • rust – resistant

Horticultural Recommendations

Recommended Spacing: for mass planting 100 cm, for hedging 85 cm, as a specimen 155 cm
Planting Density: in square planting 1,0 plants/m², in hexagonal arrangement 1,2 plants/m²
Partial Shade Tolerance: suitable for partial shade
Maintenance Requirements: Maintenance requirement low; routine care is minimal and straightforward.
Key Uses: flower bed, edging, container, urban green space

Notes

Strengths: Timeless elegance – Clear professional advice
Companion Plants: Alchemilla mollis - lady's mantle
Digitalis purpurea - foxglove
Clematis 'Little Artist' - clematis
Note: It has good urban tolerance.
BRIGHT AS A BUTTON – pink bedding floribunda rose - Warner
The petals are a vivid mid-pink hue with a striking deep crimson-red eye at the centre. - floribunda bedding rose - mild, subtly scented rose - fresh, fruity-floral
Online rose purchase - pink - floribunda bedding rose - Bright as a Button - (2.8-3.8ft (85-115 cm))
Inflorescence: clustered Height: 2.8-3.8ft (85-115 cm) Flower shape: flat Winter hardiness: 5b pink - Tasman Bay Roses, Ltd. (New Zealand) floribunda bedding rose - Flower size: M (1,5-2,75 in) Flower size: M (1,5-2,75 in) - Height: 2.8-3.8ft (85-115 cm) Height: 2.8-3.8ft (85-115 cm) - Flower fullness: single-flowered Bright as a Button - Roses in the garden | pharmaROSA® Original - premium silver Christopher Hugh Warner

We showcase the external appearance of the roses available for online purchase from our webshop.


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Information

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Let us ask ourselves the question. What would I like to use the rose for?
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Care guide

Our product is a rose grown with unique pharmaROSA® cultivation technology!

2 litre, own-root, potted rose.
With shoots appropriate to the season.
With roots thoroughly interwoven through the growing medium.
Quality in line with the requirements of the E.N.A. (European Nurserystock Association).
In unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-type rose plant with an individual identifier.

The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.


Stock: several varieties and several stages of development in a short stock section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: presentation of the strong root system interwoven through the growing medium with the pot removed.
Balance: mature plant where the development of the root system and the shoots is in harmony.

Information about the videos
The video series is not a “seasonal showcase”, but makes the essence of pharmaROSA® own-root production tangible: how the plant is built, what the root system is like and how the shoots renew themselves. The footage was therefore taken at different times, showing plants at different stages of development, so mixed leaf coverage or differing growth stages may appear in the videos. This is not a “sample” of the batch delivered, but an illustration of how the technology works. The current condition of the rose available to order — typical of the given period and similar to what you can expect to receive in the parcel — is shown at the top of the product page.

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Product types

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Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
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Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.