Hybrid tea rose

53-132-1
53-132-2

Broadway

NIRPALWAYS

NIRpway – NIRP International

Deep, vivid pink with a golden-ochre wash on the outer side of the petals. - hybrid tea rose - very weak, barely perceptible scented rose - delicately sweet character

– Elegant, vivid pink blooms with golden glow
– Compact, upright habit for beds and pots
– Large, very double, exhibition-style flowers
– Good colour retention, graceful fading tones
– Decorative orange-red hips add autumn interest
Gné speisialta: Rogha iontach mar rós gearrtha galánta don vása.
Featuring real photos – Refined garden style
Broadway
pharmaROSA® ORIGINAL 2-litre own-root potted rose
18,80 €
Out of stock. In cultivation. Temporarily unavailable.
4.5 (6797)
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BROADWAY – pink hybrid tea rose – NIRpway

Bring a touch of Broadway glamour to your front garden with this compact hybrid tea that produces large, showy blooms in a rich, vivid pink with a soft golden-ochre flush on the petal backs. In an average Irish family garden it thrives in a sunny, reasonably drained spot, even where soils stay heavy after rain and winters are long and damp. The upright, compact bush carries dense, dark green foliage that frames each flower like a florist’s stem, making it as useful for the vase as it is for beds and borders. As an own-root plant, it settles in gradually and builds a stable, long-lived bush that can regenerate well after pruning or weather damage, so You can enjoy reliable structure year after year with less upkeep. Flowering repeats generously from early summer to autumn, providing an extended season of colour for doorsides, small groups and cottage-style corners. Planted in a 40–50 litre patio container or a neat flower bed, this rose rewards simple, regular care with a refined, high-impact look that suits both beginners and detail-loving gardeners.



Use cases

Target area Reason
Front garden focal point by the entrance path The large, exhibition-style blooms and upright posture create an immediate sense of welcome beside a gate, path or front step. Simple pruning and feeding keep it formal enough for tidy urban entrances yet still romantic for a cottage approach, ideal for the style-conscious homeowner
Small group planting of 3–5 roses in a flower bed Planted in a tight group, the dense foliage and repeat-flowering habit combine into a continuous block of pink from early summer onwards. Over the first three years roots, then shoots, then full flowering effect build up, giving a strong display without complicated design work, suiting the relaxed beginner
Cutting corner for home-arranged bouquets The long, straight stems with solitary, cupped flowers mimic florist-quality hybrid teas, so a few plants can supply vases for the kitchen or sitting room. The refined colour blend of vivid pink with softer golden tones works well on its own or with simple greenery, perfect for the creative gardener
Patio container or balcony tub (minimum 40–50 litres) The compact height and controlled spread suit a generous container where roots have room to develop. In a large pot with quality compost and regular watering, it offers a showpiece for paved areas or balconies, convenient for those who want impact near the house, particularly the busy urbanite
Feature rose in a mixed cottage-style border The dark green, slightly glossy foliage and upright shape slot easily among perennials and grasses, adding structure without overwhelming nearby plants. Its romantic, full blooms echo classic cottage gardens and pair beautifully with airy companions, appealing to fans of traditional planting
Sunny bed in heavier, moisture-retentive Irish soils This rose copes well where soils hold moisture, provided basic drainage is in place, making it suitable for many Irish gardens that stay cool and damp. Regular mulching and feeding support healthy growth despite humidity and disease pressure, reassuring the cautious buyer
Low, refined hedge or edging line At around 70–95 cm tall, the uniform habit allows planting as a short hedge along drives or paths. Consistent colour and form give a tailored, “finished” look with just annual pruning and a tidy-up, ideal for those who value easy order in small plots, especially the practical owner
Rose bed combined with airy grasses and silver foliage The bold, theatrical flowers stand out when underplanted with low grasses or light silver perennials, softening the strong colour while keeping the focus on the blooms. This creates a modern yet romantic picture that feels considered without being fussy, attractive to design-minded gardeners

Decorating ideas

  • Front-row glamour – Plant near the front door with lavender and low rosemary to create a scented, elegant welcome – ideal for homeowners who want an easy, polished entrance.
  • Cottage trio – Group 3 plants with catmint and white daisies for an informal, cottage-style island bed – perfect for beginners seeking soft romance without complex planning.
  • Patio showpiece – Use a single plant in a 40–50 litre terracotta pot with trailing thyme around the rim – suited to balcony and small-yard gardeners who need compact drama.
  • Grass and glamour – Pair with fountain grass and cypress spurge for a textural, contemporary border that still feels romantic – great for those updating older beds with minimal effort.
  • Evening bouquet corner – Dedicate a sunny corner with Broadway and silvery artemisia as foliage for cutting – appealing to flower lovers who enjoy picking their own simple, refined arrangements.

Technical cultivar profile
Parameter Data
Name and registration Hybrid tea rose, registered as NIRpway, marketed under the trade name BROADWAY (collection NIRPALWAYS). Belongs to the hybrid tea rose commercial group, verified for cultivar authenticity for pharmarosa.ie.
Origin and breeding Bred by NIRP International in Menton, France, introduced and registered in 2007. Parentage is unknown; selection focused on refined flower form and strong garden presentation for both beds and cutting.
Growth and structure Upright, compact shrub reaching 70–95 cm in height with a 50–70 cm spread. Carries dense, dark green, slightly glossy foliage on moderately thorny stems, forming a neat, bushy outline suitable for beds or low hedging.
Flower morphology Large, solitary, cupped blooms with more than 40 petals, very double and full. Classified as a remontant hybrid tea, with a particularly abundant second flush after the main summer flowering, ideal for regular garden display and cutting.
Colour and phenology Flowers open deep vivid pink with a golden-ochre wash on the outer petal surfaces. As they age, the pink softens to mid then paler tones while the ochre shading fades to creamy, maintaining an attractive colour show throughout the bloom’s life.
Fragrance and aroma Fragrance is very weak, with only a delicately sweet character detectable at close range. Primarily grown for its visual effect rather than scent, making it suitable where strong fragrance is not required near seating or windows.
Rose hip characteristics Forms small numbers of spherical, orange-red hips, typically 12–18 mm in diameter. Hips are mainly of ornamental interest in late season, adding modest colour accents rather than a heavy display.
Resistance and hardiness Hardy to approximately −21 to −18 °C (RHS H7, USDA 6b, Swedish zone 3). Disease susceptibility is moderate to powdery mildew and black spot, very susceptible to rust, so regular preventative care and monitoring are recommended.
Horticultural recommendations Best in full sun with fertile, well-drained but moisture-retentive soil. Suited to beds, specimen planting, cut-flower use and large containers. Needs consistent watering in heat, balanced feeding, and routine plant protection for best long-term performance.

BROADWAY offers glamorous pink blooms, a compact, structural habit and rewarding repeat flowering, while its own-root form supports long-term garden value with straightforward care, making it a thoughtful choice if You would like a reliable feature rose.

Detailed product attributes

Product Identification Data

Product Name: BROADWAY – pink hybrid tea rose - NIRP
Product Type: pharmaROSA® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:12.09.2025
Cultivar Merit Rating: premium bronze
Item Number: [1242] 53-132 (14.02.2026) pharmarosa.ie

Name and Registration

Cultivar Name Meaning: The name refers to New York’s Broadway theatre district, evoking the glamour of show business.
Synonym Name: Always®
Trade Name: Broadway NIRPALWAYS NIRpway
Rose Group: Hybrid Tea
Commercial Type: hybrid tea rose
Commercial Group: Hybrid tea rose
Exhibition Category: cut flower; exhibition hybrid tea
Collection: NIRPALWAYS

Origin and Breeding

Initial Distributor: NIRP International S.A. (France)
Breeder: NIRP International
Breeding Company / Institution: NIRP International S.A. (Menton, France)
Breeding Year: France, 2007
Parentage: unknown

Growth and Structural Characteristics

Height: 2.3-3.1ft (70-95 cm)
Spread: 1.6-2.3ft (50-70 cm)
Growth Habit: upright, compact
Foliage: The variety has dense foliage. The leaves have a slightly glossy surface and a dark green hue.
Prickliness: moderately thorny
Self-Cleaning Description: No data available on self-cleaning.
Self-Cleaning Intensity: No data on self-cleaning strength.

Flower Morphology

Flower Fullness: very double-flowered
Flower Form: cupped
Flower Size: L (2,75-3,95 in)
Inflorescence Type: solitary
Colour Code: ARS code: pb RHS code: 12C (outer), 53C (inner)
Repeat Flowering: Remontant; the second flowering is abundant.

Colour Data and Phenology

Colour: pink
Flower Colour: Deep, vivid pink with a golden-ochre wash on the outer side of the petals.
Closed Bud: Dark pink with a pale gold edging towards the tip.
Freshly Opened Flower: Vibrant pink inner surface, with a delicate golden-ochre sheen on the outer edge.
Full Bloom: Even, medium-deep pink, with a golden-yellow hue appearing on the undersides of the outer petals.
Pre-Fading Flower: The pink fades, the ochre-yellow shading softens to a creamy colour.
Colour Fading Description: As the bloom opens, the vivid pink fades to a mid‑deep then paler tone; the outer golden‑ochre flush recedes to a creamy colour.

Fragrance and Aroma

Fragrance Strength: very weak, barely perceptible scented rose
Fragrance Character: delicately sweet character
Pollinator Attraction: Semi-double (13–25 petals) flowers with partially obscured stamens offer moderate attractiveness to pollinators.
Pollinator-Friendly Rating: Strongly double-flowered, moderately attractive to pollinators, primarily valued for its ornamental qualities

Rose Hip Characteristics

Rose Hip Shape: spherical
Rose Hip Colour: orange-red
Rose Hip Notes: Spherical, orange-red rose hips formed in small quantities, 12–18 mm in diameter.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: Tolerates heat well; requires regular watering during prolonged drought.
Disease Resistance: susceptible
  • powdery mildew – moderate
  • black spot – moderate
  • rust – very susceptible

Horticultural Recommendations

Recommended Spacing: for mass planting 55 cm, for hedging 45 cm, as a specimen plant 85 cm
Planting Density: in square planting 3,3 plants/m², in hexagonal arrangement 3,8 plants/m²
Partial Shade Tolerance: Best in a sunny spot
Maintenance Requirements: Maintenance requirement high; susceptible to disease, requiring regular plant protection treatments and increased attention.
Key Uses: flower bed, specimen, cut flower, container

Notes

Strengths: Featuring real photos – Refined garden style
Companion Plants: Euphorbia cyparissias 'Fens Ruby' - cypress spurge Pennisetum alopecuroides - fountain grass Artemisia schmidtiana 'Nana' - Japanese artemisia
Note: -
BROADWAY – pink hybrid tea rose - NIRP
Deep, vivid pink with a golden-ochre wash on the outer side of the petals. - hybrid tea rose - very weak, barely perceptible scented rose - delicately sweet character
Online rose purchase - pink - hybrid tea rose - Broadway - (2.3-3.1ft (70-95 cm))
Inflorescence: solitary Height: 2.3-3.1ft (70-95 cm) Flower shape: cupped Winter hardiness: 6b pink - NIRP International S.A. (France) hybrid tea rose - Flower size: L (2,75-3,95 in) Flower size: L (2,75-3,95 in) - Height: 2.3-3.1ft (70-95 cm) Height: 2.3-3.1ft (70-95 cm) - Flower fullness: very double-flowered Broadway - Roses in the garden | pharmaROSA® Original - premium bronze NIRP International

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


Information

In what condition do we send the rose from our online webshop?

Let us ask ourselves the question. What would I like to use the rose for?
Flower? - Location? - Screening? - Fragrance? - Height? - Breeder? - Rose hip?

Rose purchasing information
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Care guide

Our product is a rose grown with unique pharmaROSA® cultivation technology!

2 litre, own-root, potted rose.
With shoots appropriate to the season.
With roots thoroughly interwoven through the growing medium.
Quality in line with the requirements of the E.N.A. (European Nurserystock Association).
In unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-type rose plant with an individual identifier.

The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.


Stock: several varieties and several stages of development in a short stock section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: presentation of the strong root system interwoven through the growing medium with the pot removed.
Balance: mature plant where the development of the root system and the shoots is in harmony.

Information about the videos
The video series is not a “seasonal showcase”, but makes the essence of pharmaROSA® own-root production tangible: how the plant is built, what the root system is like and how the shoots renew themselves. The footage was therefore taken at different times, showing plants at different stages of development, so mixed leaf coverage or differing growth stages may appear in the videos. This is not a “sample” of the batch delivered, but an illustration of how the technology works. The current condition of the rose available to order — typical of the given period and similar to what you can expect to receive in the parcel — is shown at the top of the product page.

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Product types

Pages for private customers
Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
For professional partners only
Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.