Deep purple‑violet shade with a slight pinkish tinge, rich and uniform. - flowerbed floribunda rose - very strong, noticeable from a distance, scented rose - classic, rose character
– Deep purple‑violet blooms with rich shading
– Very strong classic rose fragrance
– Compact, bushy habit for neat flowerbeds
– Reliable repeat flowering with abundant flushes
– Good heat and moderate drought tolerance Special feature: Premium silver rated cultivar by pharmaROSA®.
Minimalist forms – Soil-friendly approach
pharmaROSA® ORIGINAL 2-litre own-root potted rose
19,40 €
4.5(6863)
EUFEMIA – purple bedding floribunda rose – Vissers
The floribunda rose EUFEMIA brings richly coloured, romantic flowers to smaller Irish gardens without demanding complex care. Its compact, bushy habit makes it ideal for tight borders or neat front gardens where You want reliable impact from a modest space. Masses of very double, cup-shaped blooms in deep purple-violet shades create a romantic cottage-garden feel, while the plant itself stays tidy and easy to manage. The strong classic fragrance is a real highlight around paths, driveways and seating areas, especially in sheltered front gardens. As an own-root plant in the pharmaROSA® ORIGINAL 2-litre pot, EUFEMIA settles in steadily and offers a genuinely long-lived, stable shrub that can regenerate well over time. It copes confidently with Ireland’s wet spells and heavy soils when You provide basic drainage and sensible watering. In year one it concentrates on roots, in year two it fills out its shoots, and by year three it delivers its full ornamental value with abundant flowering. Planting groups of 3–5 creates an easy-care, colour-rich feature that suits both beginners and time-pressed gardeners. For patios and balconies, it also performs well in larger containers, offering practical, fragrant colour close to the house.
Eufemia floribunda rose showing different bloom stages side by side.
Eufemia floribunda rose with medium-sized, double blooms.
Use cases
Target area
Reason
Front garden beds facing the street
Compact, bushy growth keeps EUFEMIA within 60–90 cm, ideal for front garden beds that must look neat from the pavement. Dense, dark green foliage and tidy structure give an ordered look with little trimming, suiting those who like an easy, well-framed entrance for the busy homeowner
Small flowerbeds around the home
Its medium height and 40–60 cm spread let You fill small beds without overcrowding, while regular flowering provides colour through the season. A modest care routine with occasional feeding is enough, making it a reassuring choice for the beginner gardener
Romantic cottage-style group plantings
The richly double, purple-lilac blooms and classic rosette form lend themselves to cottage-garden schemes with soft textures and nostalgic charm. Plant 3–5 together for a rounded, billowing effect that looks considered but not fussy, perfect for the cottage-garden enthusiast
Paths, drives and frequently used walkways
EUFEMIA’s very strong, classic rose fragrance is noticeable from a distance, so placing it beside paths or near your front door makes daily comings and goings more enjoyable. Even short pauses in these spots become scented moments for the fragrance lover
Low-maintenance family borders
As an own-root floribunda, EUFEMIA gradually builds a balanced shrub that recovers well if cut back and stays ornamental for many years. Once established, occasional pruning and basic feeding keep it performing, giving steady results for the time-poor family
Heavy-soil or high-rainfall gardens
This variety tolerates heat and moderate drought yet also handles typical Irish wet spells, provided You improve drainage in heavier soils. It copes reliably where rainfall is frequent and water can linger after storms, giving confidence to the Atlantic-climate gardener
Large containers on patios or balconies
In a 40–50 litre container with quality compost, its compact habit and repeated flowering give a long season of colour near seating or doors. Maintenance is limited to watering, feeding and light pruning, making it manageable for the apartment or patio owner
Small urban gardens seeking long-term structure
With good hardiness to around -18 to -21 °C and own-root resilience, EUFEMIA forms a durable, medium-sized shrub that anchors small spaces year after year. Repeat flowering adds seasonal interest without replanting, an efficient solution for the urban space-conscious gardener
Decorating ideas
Street-Smart Welcome – Line a short front path with a trio of EUFEMIA and low lavender, creating a tidy purple ribbon of colour that smells wonderful as You pass – ideal for busy homeowners wanting instant kerb appeal
Cottage Corner – Combine EUFEMIA with common yarrow and tall Delphinium elatum hybrids for a layered, cottage-style corner bed, blending romantic purple tones with airy perennials – perfect for lovers of traditional country gardens
Patio Fragrance Nook – Plant EUFEMIA in a 40–50 litre pot beside a bench, underplanted with trailing thyme, so strong rose fragrance mingles with herbs in a compact seating area – great for small patios and balconies
Family-Friendly Border – Mix EUFEMIA into a simple border of evergreen shrubs and Hypericum Miracle for long-lived structure, bright berries and dependable purple blooms – suited to families wanting low-fuss, year-round interest
Urban Focus Bed – Use a group of five EUFEMIA as a central block in a small city flowerbed, edged with dwarf grasses for clean lines and soft movement – a smart solution for urban gardeners seeking strong colour without complexity
Technical cultivar profile
Parameter
Data
Name and registration
Floribunda bed rose registered as VISyodoc, marketed as EUFEMIA – purple bedding floribunda rose – Vissers; commercial type flowerbed floribunda rose in the Bedding rose collection.
Origin and breeding
Bred by Martin Vissers, Viva International BVBA, Belgium; parentage Wild Blue Yonder × (International Herald Tribune × Marie-Louise Velge); introduced 2020 in Australia, bred and registered in the Netherlands in 2016.
Growth and structure
Compact, bushy low floribunda reaching about 60–90 cm in height and 40–60 cm spread; dense, slightly glossy dark green foliage; moderately thorny stems and a rounded, bedding-suitable habit.
Flower morphology
Medium-sized, very double, cup-shaped blooms with 40+ petals, borne in clusters of 3–5 per stem; good remontancy with an abundant second flush, providing regular ornamental display during the season.
Colour and phenology
Deep purple-violet with a slight pinkish tinge; buds dark purplish crimson, opening to vivid purple-lilac, then fading to mauve-lilac with paler edges; colour retention medium, creating varied tones as blooms age.
Fragrance and aroma
Very strong, classic rose fragrance noticeable from a distance; scented flowers make it suitable for planting near seating, entrances and paths where its perfume can be fully appreciated throughout flowering.
Rose hip characteristics
Rose hip formation is limited due to very double flowers; occasionally produces small, bright red, spherical hips around 6–10 mm in diameter, adding modest late-season decorative interest.
Resistance and hardiness
Medium disease resistance to powdery mildew, black spot and rust; good tolerance of heat and moderate drought; hardy approximately to -18 to -21 °C (RHS H7, Swedish zone 3, USDA zone 6b) in suitable conditions.
Horticultural recommendations
Best in full sun with well-drained soil; recommended spacing 35–75 cm depending on use, allowing 4.9–5.7 plants/m² for mass planting; medium maintenance, occasional plant protection may be helpful in high disease-pressure sites.
EUFEMIA offers compact growth, richly coloured, fragrant blooms and dependable repeat flowering on a long-lived own-root plant, making it a reassuring, easy-care choice if You would like a reliable rose for your garden.
Detailed product attributes
Product Identification Data
Product Name:
EUFEMIA – purple bedding floribunda rose - Vissers
Product Type:
pharmaROSA® ORIGINAL - 2-litre own-root potted rose
Flower Colour:
Deep purple‑violet shade with a slight pinkish tinge, rich and uniform.
Closed Bud:
Dark purplish crimson, with a slightly smoky tone at the tip.
Freshly Opened Flower:
Vivid purple-lilac outer petals with a softer pink-lilac centre.
Full Bloom:
Richly shaded purple-crimson, the inner petals slightly lighter, highlighting a rosette pattern.
Pre-Fading Flower:
Fading mauve‑lilac with a pale shade on the petal edges.
Colour Fading Description:
As the bloom opens, the deep violet gradually fades to mauve-lilac and, just before the flower fades, the petal edges become paler.
Pollinator Attraction:
Because its flowers are strongly double and the stamens are less accessible, it is of low attractiveness to pollinating insects.
Pollinator-Friendly Rating:
Its very double blooms conceal the stamens; primarily an ornamental cultivar.
Rose Hip Notes:
Rose hip formation is expected to be limited due to the double flowers; occasionally spherical, bright red rose hips 6–10 mm in diameter may develop.
Our product is a rose grown with unique pharmaROSA® cultivation technology!
2 litre, own-root, potted rose.
With shoots appropriate to the season.
With roots thoroughly interwoven through the growing medium.
Quality in line with the requirements of the E.N.A. (European Nurserystock Association).
In unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-type rose plant with an individual identifier.
The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.
Stock: several varieties and several stages of development in a short stock section.Shoot system: intensive growth of fresh basal shoots on a young plant.Root system: presentation of the strong root system interwoven through the growing medium with the pot removed.Balance: mature plant where the development of the root system and the shoots is in harmony.
Information about the videos
The video series is not a “seasonal showcase”, but makes the essence of pharmaROSA® own-root production tangible: how the plant is built, what the root system is like and how the shoots renew themselves. The footage was therefore taken at different times, showing plants at different stages of development, so mixed leaf coverage or differing growth stages may appear in the videos. This is not a “sample” of the batch delivered, but an illustration of how the technology works. The current condition of the rose available to order — typical of the given period and similar to what you can expect to receive in the parcel — is shown at the top of the product page.
Pages for private customers Garden roses for the family garden, with minimal care → ORIGINAL® Premium garden roses – instant impact, a truly showpiece garden → EXTRA® Pages for professionals and private customers Roses for public spaces – large areas, sustainable maintenance → NATURAL® Roses for projects – hedge and row planting, fast implementation → RAPID® For professional partners only Production – propagation material for garden roses, wholesale → NEONATAL®
Company details
PharmaRosa Ltd. Company registration number: 01-09-717479 VAT number: 13075314-2-43 Plant health registration no.: HU130721 Bank account (IBAN): HU85117631891388688400000000 BIC (SWIFT): OTPVHUHB Bank name: OTP Bank Nyrt.
