Bedding rose

53-149-1
53-149-2

Floriana

Bedding rose

VISblopet – Martin Vissers

Warm, creamy soft peach shade with a subtle salmon blush. - bedding floribunda rose - strong, pronounced-scented rose - slightly sweet, fruity

– Warm, creamy peach blooms with salmon blush
– Strong, fruity-sweet fragrance for sensory impact
– Reliable remontant flowering with rich second flush
– Ideal for beds, edging and urban plantings
– Award-winning performance in international rose trials
Special feature: Forms decorative orange-red hips after flowering.
Season-spanning – Tranquil garden experience
Floriana
pharmaROSA® ORIGINAL 2-litre own-root potted rose
18,30 €
pcs
Direct from the grower
In stock for immediate dispatch
Delivery: 8–11 working days
4 (5942)
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FLORIANA – apricot bedding floribunda rose - Vissers

FLORIANA is a bushy, medium-height floribunda that brings a reliable wave of soft peach flowers to family gardens with minimal fuss, even where soils often sit wet and heavy after rain in Ireland’s climate. You get clusters of medium-sized, semi-double blooms from early summer, followed by a generous second flush for long, season-spanning colour. The warm cream-peach petals and soft salmon blush work beautifully in front gardens and cottage-style borders, while its moderately dense, mid-green foliage frames the flowers in a tidy, compact shape. As an own-root rose in a 2-litre pot, it is already well established, ready to settle in, build strong roots and give you dependable growth over many years with only medium maintenance. Plant it in a sunny spot, water during prolonged dry spells and enjoy its strong, fruity fragrance drifting along paths and seating areas. Semi-double blooms that leave stamens partially visible offer moderate support for visiting pollinators, fitting nicely into wildlife-aware gardens without looking wild. In beds or larger containers of at least 40–50 litres, FLORIANA gradually matures – year one concentrates on roots, year two on leafy shoots, and by year three you can expect full ornamental value that feels like it has always belonged in your garden.



Use cases

Target area Reason
Front garden flowerbed by the entrance Clusters of warm peach blooms and a strong fruity scent create an inviting, tidy welcome near your door with only medium upkeep, giving reliable colour in a compact bush ideal for busy homeowners who still want seasonal charm for their front-garden.
Small rose group in a family lawn border Planting three to five bushes at the recommended spacing forms a low, rounded mass of colour that flowers in waves from summer onwards, offering a neat backdrop to family life without demanding advanced rose knowledge for beginners.
Cottage-style mixed border with perennials The creamy peach tones blend softly with classics like lavender, catmint or coreopsis, giving a romantic, country feel while the medium height and bushy habit keep the planting legible and easy to manage for cottage-garden owners.
Urban patio or balcony in a large container In a 40–50 litre pot with good drainage, this floribunda offers long-flowering colour and fragrance on compact growth, well suited to paved courtyards or balconies where you want impact without complex care for urban gardeners.
Low edging along paths or driveways Its bushy, medium-height structure creates a soft, continuous line of foliage and flowers that visually guides the way, staying neat with standard pruning and occasional deadheading for practical owners.
Pollinator-friendly focal point near seating Semi-double blooms with partly visible stamens provide moderate forage while the strong, fruity perfume enhances evenings outdoors, offering a gentle wildlife contribution that still looks refined for nature-conscious families.
Coastal or exposed front garden bed A sturdy, own-root shrub that adapts steadily to local soil and wind, coping well where frequent Atlantic showers lead to heavier, slower-draining soils, giving you consistent flowering without elaborate protection for shoreline gardeners.
Long-term rose feature in a family garden As an own-root plant, it builds a durable framework that rebounds well after pruning or weather damage, so over the years the bush keeps its ornamental performance with medium, predictable care for long-term planners.

Decorating ideas

  • Romantic welcome strip – Line a short path with FLORIANA and soft blue catmint for a peach-and-lilac entrance – ideal for homeowners who want charm without intricate planting plans.
  • Peach cottage trio – Group three bushes with white daisies and pink hardy geraniums for an easy, cottage-style border – perfect for beginners seeking a forgiving, pretty combination.
  • Urban patio pot – Place one FLORIANA in a 50 litre terracotta container with trailing thyme to soften the rim – great for city dwellers with limited ground space.
  • Family seating corner – Surround a bench with FLORIANA and fragrant lavender to enjoy colour and scent together – suited to families wanting low-effort evening ambience.
  • Soft-hedged driveway – Create a loose, low hedge with repeating FLORIANA plants and interplanted hardy grasses – best for practical gardeners wanting structure that stays easy to maintain.

Technical cultivar profile
Parameter Data
Name and registration Floriana – apricot bedding floribunda rose; registered cultivar name VISblopet, commercial type bedding floribunda, floribunda group, bed rose, exhibition floribunda and shrub rose category.
Origin and breeding Bred by Martin Vissers (Viva International BVBA, Belgium) from ‘Sweet Blondie’ × ‘Peter -Paul Rubens’; introduced and registered in 2016, initial distribution by Jan Spek Rozen B.V. in the Netherlands.
Awards and recognitions National Rose Trial Garden of Australia – Silver medal (2019); Hamilton Gardens New Zealand Perpetual Challenge Award – Best tea hybrid of the show (2019), confirming strong garden and exhibition merit.
Growth and structure Bushy, medium-height shrub reaching approximately 65–95 cm in both height and spread; moderately dense, mid-green, slightly glossy foliage; moderately thorny canes and a compact outline suited to beds and borders.
Flower morphology Semi-double, cup-shaped blooms with 13–25 petals, medium-sized at 1.5–2.75 inches; carried mainly in clusters of one to three flowers per stem, giving generous visual effect in bedding and edging plantings.
Colour and phenology Warm creamy soft peach with a subtle salmon blush; buds open pastel peach-orange, deepening towards the centre, then fade slightly in strong sun to creamy edges; flowers repeat freely with an abundant second flush.
Fragrance and aroma Pronounced, strong fragrance with a slightly sweet, fruity character; ideal for seating areas and entrances where the scent can be enjoyed at close quarters during warm, still weather conditions.
Rose hip characteristics Moderately abundant, small spherical hips 6–10 mm in diameter, coloured orange-red; provide additional seasonal interest in late season if spent flowers are not removed.
Resistance and hardiness Hardy to approximately -21 to -18 °C (H7, USDA 6b, Swedish zone 3); moderate resistance to black spot, powdery mildew and rust; moderate heat tolerance, needing regular watering in extended dry spells.
Horticultural recommendations Best in sunny sites with free-draining soil; plant 55 cm apart for bedding, 50 cm for hedging, 90 cm as a specimen; densities around 3.2–3.7 plants/m²; medium maintenance with occasional plant protection as needed.

FLORIANA combines repeat peach flowering, strong fruity fragrance and a compact, easy-care habit with the long-lived reliability of an own-root rose, making it a reassuring choice if you would like a beautiful, lasting addition to your garden.

Detailed product attributes

Product Identification Data

Product Name: FLORIANA – apricot bedding floribunda rose - Vissers
Product Type: pharmaROSA® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:25.05.2025
Item Number: [932] 53-149 (14.02.2026) pharmarosa.ie

Name and Registration

Cultivar Name Meaning: The name is a female given name.
Trade Name: Floriana Bedding rose VISblopet
Rose Group: Floribunda
Commercial Type: bedding floribunda rose
Commercial Group: Bed rose
Exhibition Category: exhibition floribunda; shrub rose
Collection: Bedding rose

Origin and Breeding

Initial Distributor: Jan Spek Rozen B.V. (Netherlands)
Breeder: Martin Vissers
Breeding Company / Institution: Viva International BVBA (Belgium)
Breeding Year: Belgium, 2016
Parentage: ‘Sweet Blondie’ × ‘Peter -Paul Rubens’

Awards and Honours

Competition and Show Awards: National Rose Trial Garden of Australia – Silver medal (2019); Hamilton Gardens NZ Perpetual Challenge Award – Best tea hybrid of the show (2019)

Growth and Structural Characteristics

Height: 2.1-3.1ft (65-95 cm)
Spread: 2.1-3.1ft (65-95 cm)
Growth Habit: bushy
Foliage: The variety's foliage is moderately dense, with leaves that have a slightly glossy surface and a mid‑green hue.
Prickliness: moderately thorny
Self-Cleaning Description: No information on self‑cleaning.
Self-Cleaning Intensity: No data available on self-cleaning strength.

Flower Morphology

Petal Count: 13-25
Flower Fullness: semi-double
Flower Form: cup-shaped
Flower Size: M (1,5-2,75 in)
Inflorescence Type: cluster-flowered, 1-3 flower/stem
Colour Code: ARS code: ab RHS code: 23C (outer), 22D (inner)
Repeat Flowering: Remontant, with an abundant second flowering.

Colour Data and Phenology

Colour: peach
Flower Colour: Warm, creamy soft peach shade with a subtle salmon blush.
Closed Bud: Pastel peach–orange toned, uniformly coloured surface with a matt sheen.
Freshly Opened Flower: Brighter, sunny peach-coloured outer petals with a rich, deeper peach-to-cream transition towards the centre.
Full Bloom: Uniform medium-peach base colour with a pale cream edge.
Pre-Fading Flower: Fading, silky cream-peach tone with a soft pink veil in places.
Colour Fading Description: In strong sunlight it lightens slightly; the outer petals may fade to a creamy colour.

Fragrance and Aroma

Fragrance Strength: strong, pronounced-scented rose
Fragrance Character: slightly sweet, fruity
Pollinator Attraction: Semi-double (13–25 petalled) flowers moderately attract pollinators, as the semi-double form and partially concealed stamens reduce pollen and nectar accessibility.
Pollinator-Friendly Rating: Its semi-double flowers moderately attract pollinators, therefore partially pollinator-friendly.

Rose Hip Characteristics

Rose Hip Shape: globular
Rose Hip Colour: orange-red
Rose Hip Notes: Moderately abundant, 6–10 mm in diameter, spherical, orange‑red rose hip.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: Moderately heat-tolerant; requires regular watering during prolonged dry periods.
Disease Resistance: moderate
  • powdery mildew – moderate
  • black spot – moderate
  • rust – moderate

Horticultural Recommendations

Recommended Spacing: for mass planting 55 cm, for hedging 50 cm, as a specimen 90 cm
Planting Density: square planting 3,2 plants/m², hexagonal arrangement 3,7 plants/m²
Partial Shade Tolerance: Best suited to sunny locations
Maintenance Requirements: Maintenance requirement medium; occasionally requires plant protection.
Key Uses: flowerbed, park, edging, solitary specimen, urban green space, cut flower

Notes

Strengths: Season-spanning – Tranquil garden experience
Companion Plants: Sedum spurium - Caucasian stonecrop Coreopsis verticillata - threadleaf coreopsis Liatris spicata 'Kobold' - dense blazing star
Note: -
FLORIANA – apricot bedding floribunda rose - Vissers
Warm, creamy soft peach shade with a subtle salmon blush. - bedding floribunda rose - strong, pronounced-scented rose - slightly sweet, fruity
The rose webshop. - peach - bedding floribunda rose - Floriana - (2.1-3.1ft (65-95 cm))
Inflorescence: cluster-flowered, 1-3 flower/stem Height: 2.1-3.1ft (65-95 cm) Flower shape: cup-shaped Winter hardiness: 6b peach - Jan Spek Rozen B.V. (Netherlands) bedding floribunda rose - Flower size: M (1,5-2,75 in) Flower size: M (1,5-2,75 in) - Height: 2.1-3.1ft (65-95 cm) Height: 2.1-3.1ft (65-95 cm) - Flower fullness: semi-double Floriana - Roses in the garden | pharmaROSA® Original - standard Martin Vissers

We showcase the external appearance of the roses available for online purchase from our webshop.


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Information

In what condition do we send the rose from our online webshop?

Let us ask ourselves the question. What would I like to use the rose for?
Flower? - Location? - Screening? - Fragrance? - Height? - Breeder? - Rose hip?

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Care guide

Our product is a rose grown with unique pharmaROSA® cultivation technology!

2 litre, own-root, potted rose.
With shoots appropriate to the season.
With roots thoroughly interwoven through the growing medium.
Quality in line with the requirements of the E.N.A. (European Nurserystock Association).
In unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-type rose plant with an individual identifier.

The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.


Stock: several varieties and several stages of development in a short stock section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: presentation of the strong root system interwoven through the growing medium with the pot removed.
Balance: mature plant where the development of the root system and the shoots is in harmony.

Information about the videos
The video series is not a “seasonal showcase”, but makes the essence of pharmaROSA® own-root production tangible: how the plant is built, what the root system is like and how the shoots renew themselves. The footage was therefore taken at different times, showing plants at different stages of development, so mixed leaf coverage or differing growth stages may appear in the videos. This is not a “sample” of the batch delivered, but an illustration of how the technology works. The current condition of the rose available to order — typical of the given period and similar to what you can expect to receive in the parcel — is shown at the top of the product page.

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Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.