Vivid, warm orange‑red shade with a delicate salmon undertone. - bedding floribunda rose - medium-strength, well-scented rose - delicately musky character
– Vivid orange-red blooms with salmon undertones
– Tall, upright shrub for striking garden structure
– Remontant, with abundant repeat flowering
– Medium, delicately musky fragrance
– Hardy to USDA Zone 4b, RHS H7 rating Speisialta: Bhronn an RHS an “Award of Garden Merit” air.
Long vase life – Grower care
pharmaROSA® ORIGINAL 2-litre own-root potted rose
18,00 €
3.5(5238)
FRED LOADS™ – orange-red bedding floribunda rose
If You would like a rose that is reliable, colourful and forgiving in everyday Irish garden conditions, FRED LOADS™ is a great choice. This tall, upright floribunda covers itself in clusters of vivid orange-red blooms that repeat generously through the season, even when summers are cool and humid. The semi-double, open flowers invite bees and other pollinators, giving Your beds a gently wildlife-friendly feel without losing their tidy look. Dense, dark green foliage clothes the stems to ground level and matures into a substantial, long-lived screen that works beautifully in front gardens or along boundaries. As an own-root rose it settles in gradually, building roots in year one, pushing stronger shoots in year two and delivering full ornamental impact from year three onwards. Its medium care needs are simple: light pruning, basic feeding and sensible watering keep it blooming. In partial shade or sun, planted in the ground or in a large 40–50 litre container, You can enjoy a dependable, easy-care display without complex gardening routines.
Fred Loads™ in freshly opened bloom, showing orange-red petals with a soft salmon-yellow glow toward the centre.
Fred Loads™ rose bud in intense reddish-orange.
Fred Loads™ with dense, glossy dark green foliage.
Close-up of the moderately thorny stems of Fred Loads™.
Use cases
Target area
Reason
Front garden focal group (1–3 plants)
Strong, upright growth and dense foliage give instant vertical structure that looks impressive from the street, while repeat-flowering clusters keep the entrance bright and welcoming for years, ideal for the busy homeowner who wants easy success for beginners
Low-maintenance flower bed by the driveway
Moderate care needs and own-root vigour create a long-lived bed that copes well with everyday conditions and simple pruning, so You can keep a neat, colourful border without constant attention, suiting time-poor family gardeners who are busy
Mixed cottage-style border with perennials
Cluster-flowering, semi-double blooms in warm orange-red weave beautifully among perennials, while their open form supports pollinators, making it easy to build a relaxed cottage look that still feels ordered, perfect for nature-loving gardeners who enjoy romance
Screening rose for along a fence or low wall
The tall, upright habit and dense, glossy foliage form a leafy screen over time, softening boundaries and adding colour without needing hedge-clip precision, which suits families who want privacy and flowers with minimal technical gardening knowledge
Part-shaded side garden or east-facing bed
Shade tolerance and reliable repeat flowering mean it still performs where light is gentle or interrupted, letting You turn awkward side paths and half-lit corners into productive planting, attractive to homeowners dealing with overlooked, challenging spaces
Large patio tub or balcony container (40–50 litres)
In a generously sized container with good drainage it forms a tall, floriferous feature plant, ideal for coastal or urban patios where ground planting is limited, giving colour and height at eye level for city dwellers who garden in containers
Pollinator-friendly family seating area
Semi-double, open flowers with exposed stamens provide easy nectar access, so beds near seating or play areas can be both decorative and beneficial to bees, appealing to families who want wildlife interest around outdoor spaces for their children
Long-season rose bed for extended colour
Remontant flowering with an abundant second flush keeps beds bright from early summer well into autumn, even in our cool, damp spells typical of an Atlantic-influenced climate, making it reassuring for gardeners who want steady colour and reliability
Decorating ideas
Warm Welcome Border – Plant FRED LOADS™ by the front path with white Coreopsis and soft grasses to create a glowing, easy-care entrance – ideal for homeowners who want a cheerful look without complex planting plans
Cottage Fence Line – Run a loose row along a low fence, threading in lavender and catmint to soften the edges and scent the air – perfect for fans of relaxed, rural cottage gardens
Sunset Patio Tub – Grow one plant in a 40–50 litre terracotta pot, underplanting with trailing thyme and violas for colour at different heights – suited to balcony and terrace gardeners with limited ground space
Family Seating Nook – Combine with hydrangeas and hardy geraniums around a bench so the orange-red clusters and musky fragrance frame Your sitting area – great for families who unwind outdoors after work
Part-Shade Side Walk – Brighten a side path that only gets morning sun by mixing FRED LOADS™ with Japanese holly and hostas for foliage contrast – good for gardeners dealing with awkward, half-shaded strips
Technical cultivar profile
Parameter
Data
Name and registration
Fred Loads (registered as Fred Loads), floribunda bedding rose, exhibition floribunda category; trade name Fred Loads™ Bedding rose Fred Loads, ARS exhibition name Fred Loads.
Origin and breeding
Bred by Robert A. Holmes in the United Kingdom from ‘Dorothy Wheatcroft’ × ‘Orange Sensation’; introduced and registered in 1968, initially distributed by Fryer’s Roses.
Awards and recognitions
Holds the RHS Award of Garden Merit (1993), indicating dependable garden performance, stable ornamental value and reliable flowering under everyday conditions in typical British and Irish gardens.
Growth and structure
Tall, upright floribunda with dense, dark green, glossy foliage; height about 210–290 cm with a 130–170 cm spread, moderately thorny stems and a bushy habit that covers from base to tip when mature.
Flower morphology
Semi-double, flat, cluster-flowering blooms, medium sized at roughly 1.5–2.75 inches across, with 13–25 petals; remontant, producing an abundant second flush after the main early-summer flowering.
Colour and phenology
Vivid warm orange-red with a salmon undertone; buds reddish-orange, opening to vermilion-leaning tones, later softening towards peach and coral-pink at the edges in strong sun while maintaining good garden visibility.
Fragrance and aroma
Medium-strength scent with a delicately musky character; noticeable at close range around seating areas without being overpowering, adding an extra sensory layer to beds and borders through the main flowering season.
Rose hip characteristics
Moderate production of ellipsoidal orange-red hips, around 13–17 mm in diameter, adding autumn interest and mild wildlife value if faded blooms are not fully deadheaded after the main flowering periods.
Resistance and hardiness
Winter hardy to about −32 to −29 °C (USDA 4b, RHS H7); disease resistance moderate to powdery mildew, black spot and rust, benefiting from good air circulation and basic preventative care in damp seasons.
Horticultural recommendations
Suited to beds, borders, parks and specimen use; spacing 90–165 cm depending on purpose, with 0.9–1.0 plants/m² for mass planting; prefers sun to partial shade, regular watering in drought and light annual pruning.
FRED LOADS™ offers tall, colourful screening, repeat flowering and shade tolerance in an easy-care, own-root form that builds long-term structure in Your garden, so You can choose it with confidence for reliable, low-fuss planting.
Detailed product attributes
Product Identification Data
Product Name:
FRED LOADS™ – orange-red bedding floribunda rose - Holmes
Product Type:
pharmaROSA® ORIGINAL - 2-litre own-root potted rose
Cultivar Name Meaning:
The name honours Fred Loads (1910–1993), a British horticultural writer and a popular expert on the BBC Radio 4 programme Gardeners' Question Time.
Pollinator Attraction:
Semi-double, open blooms with exposed stamens attract pollinators, as this flower form and the readily accessible stamens enhance pollinator access.
Pollinator-Friendly Rating:
Moderately pollinator-friendly due to its open, semi-double flowers and exposed stamens.
Our product is a rose grown with unique pharmaROSA® cultivation technology!
2 litre, own-root, potted rose.
With shoots appropriate to the season.
With roots thoroughly interwoven through the growing medium.
Quality in line with the requirements of the E.N.A. (European Nurserystock Association).
In unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-type rose plant with an individual identifier.
The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.
Stock: several varieties and several stages of development in a short stock section.Shoot system: intensive growth of fresh basal shoots on a young plant.Root system: presentation of the strong root system interwoven through the growing medium with the pot removed.Balance: mature plant where the development of the root system and the shoots is in harmony.
Information about the videos
The video series is not a “seasonal showcase”, but makes the essence of pharmaROSA® own-root production tangible: how the plant is built, what the root system is like and how the shoots renew themselves. The footage was therefore taken at different times, showing plants at different stages of development, so mixed leaf coverage or differing growth stages may appear in the videos. This is not a “sample” of the batch delivered, but an illustration of how the technology works. The current condition of the rose available to order — typical of the given period and similar to what you can expect to receive in the parcel — is shown at the top of the product page.
Pages for private customers Garden roses for the family garden, with minimal care → ORIGINAL® Premium garden roses – instant impact, a truly showpiece garden → EXTRA® Pages for professionals and private customers Roses for public spaces – large areas, sustainable maintenance → NATURAL® Roses for projects – hedge and row planting, fast implementation → RAPID® For professional partners only Production – propagation material for garden roses, wholesale → NEONATAL®
Company details
PharmaRosa Ltd. Company registration number: 01-09-717479 VAT number: 13075314-2-43 Plant health registration no.: HU130721 Bank account (IBAN): HU85117631891388688400000000 BIC (SWIFT): OTPVHUHB Bank name: OTP Bank Nyrt.
