Bedding rose

90-141-1
90-141-2

Heart's Delight

Bedding rose

Webhawk – Robert Webster

Bright magenta petals with a lilac tone and a slightly lighter shade towards the centre. - flower bed floribunda rose - medium-strength, distinctly scented rose - slightly sweet fragrance

– Compact, bushy habit for neat borders
– Rich magenta‑pink blooms with lilac tones
– Remontant flowering with a generous second wave
– Medium, distinctly sweet fragrance
– Robust winter hardiness to RHS H7
Special feature: Occasionally forms decorative dark red hips.
Low chemical use – Reliable online shop
Heart's Delight
pharmaROSA® ORIGINAL 2-litre own-root potted rose
18,80 €
Out of stock. In cultivation. Temporarily unavailable.
3.5 (5622)
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HEART'S DELIGHT – pink‑magenta bedding floribunda rose - Robert Webster

HEART'S DELIGHT is a compact floribunda that brings colour and rhythm to everyday Irish gardens, forming a neat bush that fits easily into front beds, low borders and cottage‑style plantings. Its medium‑sized, semi‑double blooms open in bright magenta‑pink clusters, then soften to pastel tones that keep your beds interesting for weeks on end. The bushy, moderately dense foliage frames the flowers with glossy, dark green leaves, helping the plant look orderly and well kept even in smaller spaces. As an own‑root plant in our pharmaROSA® ORIGINAL 2‑litre size, HEART'S DELIGHT builds a long‑lived framework that can regenerate and settle in patiently over the years. It grows reliably in typical Irish conditions – including frequent rain and heavy soil, provided you give basic drainage against prolonged waterlogging. In its first season it concentrates on roots, in the second on stronger shoots, and by the third year it reveals its full ornamental potential, giving you a dependable, easy‑to‑manage garden feature.



Use cases

Target areaReason
Front garden focal bed The bushy, compact habit and moderate height let HEART'S DELIGHT sit comfortably near paths and driveways without overwhelming the space, giving you a defined, upright shape that reads clearly from the street and stays visually tidy for busy homeowners
Small rose groups (3–5 plants) Planted in a tight group, the clustered floribunda blooms create generous, repeat waves of bright pink‑magenta colour, so even a short bed or narrow strip looks full and coordinated, ideal if you want strong colour impact from a limited footprint
Mixed cottage-style border The semi‑double, cup‑shaped flowers with subtly changing pink shades blend easily with perennials and grasses, softening the transitions between plants and giving a relaxed, romantic look that complements informal, cottage‑inspired gardens
Container on patio or balcony (≥ 40–50 litres) In a sufficiently large container, this moderately thorny, structured bush keeps a clear outline, carrying flowers at eye level where you can enjoy their medium, sweet scent, a practical option for compact patios and city balconies used by urban gardeners
Low hedge or edging row At 80–110 cm high with a 50–70 cm spread, regular spacing creates a continuous, low flowering line that can edge paths or lawns, giving a gentle boundary that looks more inviting and decorative than a hard structural border
Feature plant near seating area The distinctly scented, medium‑strength fragrance and eye‑catching magenta buds make HEART'S DELIGHT a pleasant companion beside benches or terraces, where close‑up viewing and occasional pruning reward those who enjoy tending individual plants
Beds in heavy, rain‑prone soils As an own‑root plant that gradually shapes itself to local conditions, it settles into improved heavy soils with basic drainage, suiting Irish gardens where frequent rain demands roses that cope with damp, cool spells experienced by many beginners
Long-term family garden planting Once established over its first root‑building years, the own‑root structure supports reliable regrowth after pruning or weather damage, making HEART'S DELIGHT a durable, adaptable rose that can stay in the same spot for many seasons with committed gardeners

Decorating ideas

  • COTTAGE RIBBON – Plant a loose ribbon of HEART'S DELIGHT along a path, weaving in lavender and catmint to echo its shifting pink tones – ideal for lovers of relaxed, romantic cottage borders.
  • MAGENTA ACCENT POT – Grow one rose in a 40–50 litre terracotta container with trailing thyme at the rim to soften the edges – perfect for balcony and patio owners wanting an easy focal point.
  • SOFT FRONT BORDER – Combine small groups of HEART'S DELIGHT with dwarf hydrangeas and evergreen box for a neat but welcoming front garden – suited to families who favour low, tidy structure.
  • PINK GARDEN WINDOW – Under a sitting‑room window, mix the rose with pale foxgloves and hardy geraniums to frame the view with layered pinks – appealing to those who enjoy colour from indoors and out.
  • ROMANTIC SEATING NOOK – Place two or three bushes near a bench, backed by airy grasses, so fragrance and colour envelop the sitting area – for homeowners who like a calm, intimate garden corner.

Technical cultivar profile
ParameterData
Name and registration Floribunda bed rose, registered as WEBhawk, marketed as HEART'S DELIGHT – pink‑magenta bedding floribunda rose – Robert Webster; ARS exhibition name Heart’s Delight.
Origin and breeding Raised by Robert Webster in the United Kingdom from ‘Frederick Keeling’ × ‘Rhapsody in Blue’; bred and introduced around 2012, with 2012 also recorded as registration year.
Growth and structure Bushy, compact floribunda with moderately dense, glossy dark green foliage, 80–110 cm high and 50–70 cm spread; moderately thorny stems form an upright, rounded garden shrub.
Flower morphology Semi‑double, cup‑shaped clusters of medium blooms (about 4–7 cm), typically 13–25 petals; remontant with generous repeat flushes, giving several flowering waves through the season.
Colour and phenology Dark magenta‑raspberry buds open to bright magenta‑rose flowers, slightly lighter toward the centre; colour softens to pastel pink with lilac‑grey veil and occasional pale or whitish petal edges.
Fragrance and aroma Medium‑strength, distinctly noticeable perfume with a slightly sweet character; best appreciated at close range in sheltered positions such as near seating areas or doors.
Rose hip characteristics Occasional dark red, spherical hips, about 10–14 mm across; ornamental rather than prolific, appearing sporadically after flowering if spent blooms are not removed.
Resistance and hardiness Fully hardy to about −21 to −18 °C (H7, USDA 6b); disease resistance moderate to weak, with susceptibility to rust and some black spot and powdery mildew, needing regular preventive care.
Horticultural recommendations Best in beds, borders and large containers; space 45 cm for mass plantings or 35 cm for hedging; choose well‑drained soil, feed and water consistently, and use regular plant protection treatments.

HEART'S DELIGHT offers compact structure, repeat magenta blooms and a rewarding fragrance on a long-lived own-root framework that settles into family gardens over time, making it a thoughtful choice if you would like a colourful, enduring rose to enjoy.

Detailed product attributes

Product Identification Data

Product Name: HEART'S DELIGHT – pink‑magenta bedding floribunda rose - Robert Webster
Product Type: pharmaROSA® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:07.05.2025
Cultivar Merit Rating: premium bronze
Item Number: [1491] 90-141 (14.02.2026) pharmarosa.ie

Name and Registration

Cultivar Name Meaning: The name means "The heart's delight", i.e. a beauty that gives great joy and pleasure.
Trade Name: Heart's Delight Bedding rose Webhawk
Rose Group: Floribunda
Commercial Type: flower bed floribunda rose
Commercial Group: Bed rose
Exhibition Category: floribunda (spray/bush)
Collection: Bedding rose

Origin and Breeding

Year of Introduction: 2012 (estimated)
Breeder: Robert Webster
Breeding Company / Institution: unknown / no data
Breeding Year: United Kingdom, 2012
Parentage: ‘Frederick Keeling’ × ‘Rhapsody in Blue’

Growth and Structural Characteristics

Height: 2.6-3.6ft (80-110 cm)
Spread: 1.6-2.3ft (50-70 cm)
Growth Habit: bushy, compact
Foliage: The variety's foliage is moderately dense. The leaves have a glossy surface and a dark green shade.
Prickliness: moderately thorny
Self-Cleaning Description: No data on self-cleaning.
Self-Cleaning Intensity: No data on self-cleaning strength.

Flower Morphology

Petal Count: 13-25
Flower Fullness: semi-double
Flower Form: cup-shaped
Flower Size: M (1,5-2,75 in)
Inflorescence Type: clustered
Colour Code: ARS code: DR RHS code: 60A (outer), 60B (inner)
Repeat Flowering: Remontant, with a generous second flowering.

Colour Data and Phenology

Colour: pink - magenta
Flower Colour: Bright magenta petals with a lilac tone and a slightly lighter shade towards the centre.
Closed Bud: Dark magenta–raspberry pink, slightly velvety surface with a deeper tone at the edge.
Freshly Opened Flower: Vibrant pink-centred, slightly paler inside, with a whitish sheen at the petal bases.
Full Bloom: Uniform medium‑deep magenta‑rose pink, the outer petal whorl cooler, in places with a pale whitish edge or reverse.
Pre-Fading Flower: The pink lightens, fading to a pastel pink with a delicate lilac bloom.
Colour Fading Description: As the bloom opens, the mid-to-deep magenta-rose colour gradually fades to a pastel pink, with whitish edges in places and a delicate lilac-grey veil at the end.

Fragrance and Aroma

Fragrance Strength: medium-strength, distinctly scented rose
Fragrance Character: slightly sweet fragrance
Pollinator Attraction: The flowers offer limited attraction to pollinators: their semi-double form partially conceals the stamens, reducing pollen access and thus limiting insect visitation.
Pollinator-Friendly Rating: Its semi-double blooms partially conceal the stamens; it attracts pollinators only to a limited extent and is primarily ornamental.

Rose Hip Characteristics

Rose Hip Shape: spherical
Rose Hip Colour: dark red (RHS 46A)
Rose Hip Notes: Occasionally produced, 10–14 mm in diameter, spherical, dark red (RHS 46A) rose hip.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: No data are available on heat–drought tolerance.
Disease Resistance: susceptible
  • powdery mildew – moderate
  • black spot – moderate
  • rust – highly susceptible

Horticultural Recommendations

Recommended Spacing: 45 cm for mass planting, 35 cm for hedging, 70 cm as a specimen
Planting Density: in square planting 4,9 plants/m², in hexagonal arrangement 5,7 plants/m²
Maintenance Requirements: Maintenance requirement high; poor disease resistance, requires regular plant protection treatments.
Key Uses: bed, container, border

Notes

Strengths: Low chemical use – Reliable online shop
Companion Plants: Clematis 'Rooguchi' - clematis
Ampelopsis aconitifolia 'Seattle' - variegated-leaved porcelain vine
Wisteria sinensis - Chinese wisteria
Note: -
HEART'S DELIGHT – pink‑magenta bedding floribunda rose - Robert Webster
Bright magenta petals with a lilac tone and a slightly lighter shade towards the centre. - flower bed floribunda rose - medium-strength, distinctly scented rose - slightly sweet fragrance
The rose webshop. - pink - magenta - flower bed floribunda rose - Heart's Delight - (2.6-3.6ft (80-110 cm))
Inflorescence: clustered Height: 2.6-3.6ft (80-110 cm) Flower shape: cup-shaped Winter hardiness: 5b pink - magenta - - flower bed floribunda rose - Flower size: M (1,5-2,75 in) Flower size: M (1,5-2,75 in) - Height: 2.6-3.6ft (80-110 cm) Height: 2.6-3.6ft (80-110 cm) - Flower fullness: semi-double Heart's Delight - Roses in the garden | pharmaROSA® Original - premium bronze Robert Webster

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


Information

In what condition do we send the rose from our online webshop?

Let us ask ourselves the question. What would I like to use the rose for?
Flower? - Location? - Screening? - Fragrance? - Height? - Breeder? - Rose hip?

Rose purchasing information
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Care guide

Our product is a rose grown with unique pharmaROSA® cultivation technology!

2 litre, own-root, potted rose.
With shoots appropriate to the season.
With roots thoroughly interwoven through the growing medium.
Quality in line with the requirements of the E.N.A. (European Nurserystock Association).
In unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-type rose plant with an individual identifier.

The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.


Stock: several varieties and several stages of development in a short stock section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: presentation of the strong root system interwoven through the growing medium with the pot removed.
Balance: mature plant where the development of the root system and the shoots is in harmony.

Information about the videos
The video series is not a “seasonal showcase”, but makes the essence of pharmaROSA® own-root production tangible: how the plant is built, what the root system is like and how the shoots renew themselves. The footage was therefore taken at different times, showing plants at different stages of development, so mixed leaf coverage or differing growth stages may appear in the videos. This is not a “sample” of the batch delivered, but an illustration of how the technology works. The current condition of the rose available to order — typical of the given period and similar to what you can expect to receive in the parcel — is shown at the top of the product page.

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Product types

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Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
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Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
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Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.