POUlcas034 – L. Pernille Olesen, Mogens Nyegaard Olesen
Deep, rich dark red shade with a velvety effect. - bedding floribunda rose - very weak, subtly scented rose - aroma description not available
– Deep, velvety dark red blooms with nuance
– Reliable remontant flowering through the season
– Compact, bushy habit for beds and containers
– Glossy, dense dark green foliage display
– Awarded silver medal at Monaco 2016 trials Special feature: Colour ages beautifully from scarlet to wine-red and brick‑mahogany tones.
Nature-inspired style – Built on experience
pharmaROSA® ORIGINAL 2-litre own-root potted rose
18,80 €
4(6149)
LOOK GOOD FEEL BETTER™ – red bedding floribunda rose
If You dream of a compact, neat rose that simply settles in and performs reliably in an Irish family garden, LOOK GOOD FEEL BETTER™ is a bushy floribunda that brings clusters of glowing, velvety red flowers from early summer well into autumn. Its semi-double blooms open in generous flushes, creating a lively, informal cottage feel that still stays tidy enough for a small front garden. This own-root rose is bred for a long garden life, gradually building its own strong framework – roots in year one, structure in year two, then full ornamental impact from about year three. It adapts steadily even where wet weather and heavy soil need careful drainage, so You can enjoy a confident planting without advanced rose skills. The rounded, bushy 70–95 cm habit suits low borders, while the dense, glossy foliage gives a finished look even between flower flushes. Its rich red colour shades through wine tones as blooms mature, so the bed never looks flat. In a large pot of at least 40–50 litres on a sheltered patio, it works as a compact focal point, especially when underplanted with herbs. Medium care needs and proven trial awards make it a dependable choice if You want a rose that feels manageable and rewarding rather than demanding.
Look Good Feel Better™ showing a dense, velvety wine-red full bloom.
Semi-double bloom with 13–25 petals and a visible centre.
Semi-double blooms with 13–25 petals and a visible centre.
Freshly opened flower of Look Good Feel Better™ Castle®
Use cases
Target area
Reason
Front garden flower bed by the entrance
Compact, bushy habit and medium height keep paths and entrances looking tidy, while the long season of red blooms offers a warm welcome without overshadowing windows, ideal for a low-effort everyday display for busy homeowners
Small mixed border in an average family garden
Repeated clusters of semi-double flowers create steady colour among perennials and grasses, and the own-root structure builds a long-lived base that copes well with typical Irish wet spells and heavier soil, reassuring for beginner gardeners
Low edging along a driveway or path
The 70–95 cm height and dense foliage form a clear, low line that softens hard edges without becoming overgrown, so routine clipping is rarely needed and You still get a smart, defined border suitable for neatness lovers
Rose group planting of 3–5 shrubs
Planted in a small group, the rounded plants knit together into a unified, flower-rich mound, giving strong impact from a modest space and maintaining the look over many seasons thanks to the durable own-root growth, perfect for long-term planners
Large patio container or balcony tub
Performs well in a 40–50 litre or larger container where the bushy shape and repeat flushes create a focal point; medium maintenance simply means regular watering and feeding, manageable even for a compact urban space and apartment dwellers
Urban front garden with cottage-style planting
The colour shifts from vivid scarlet to wine-red and brick-mahogany, giving a romantic, layered effect amongst herbs and cottage perennials; its manageable care level suits those who want charm without complex pruning, attractive for cottage-style fans
Pollinator-friendly informal bed
Semi-double blooms offer moderate accessibility to pollen and nectar, contributing to a more wildlife-friendly corner when combined with lavender, thyme or sedum, yet still keeping a refined bedding look appreciated by nature-conscious families
Community or urban green-space planting
Awards from international rose trials reflect its reliable garden performance; bushy, floriferous plants create immediate effect and continue for years with standard care, well suited to public or shared gardens maintained by volunteer groups
Decorating ideas
Red welcome border – Line a front path with LOOK GOOD FEEL BETTER™ and low-growing thyme for a neat yet soft entrance edge – ideal for homeowners who want instant kerb appeal.
Wine-toned cottage mix – Combine in a sunny bed with compact sage, catmint and pale pink perennials to echo its shifting red-to-mahogany tones – perfect for lovers of relaxed cottage gardens.
Container focal point – Plant one rose in a 40–50 litre terracotta pot with trailing sedum and seasonal bedding for a long-flowering patio feature – great for balcony and terrace gardeners.
Family-friendly rose strip – Use as a low hedge along lawns or play areas, with simple mulch and minimal pruning, for a colourful but easy-care frame – suited to busy families.
Urban pollinator corner – Group 3 shrubs with lavender and rosemary to offer nectar while keeping a smart, structured look – appealing to eco-minded city gardeners.
Technical cultivar profile
Property
Data
Name and registration
Floribunda shrub rose from the Castle collection. Registered as POUlcas034, traded as Look Good Feel Better™ Castle®. ARS exhibition name Look Good Feel Better. Premium bronze merit rating, verified cultivar identity.
Origin and breeding
Bred by L. Pernille and Mogens Nyegaard Olesen (Poulsen Roser A/S, Denmark), from unnamed parents. Bred in 2009, registered 2011 and introduced after 2011 through Poulsen Roser A/S for garden and landscape use.
Awards and recognitions
Internationally trialled floribunda with multiple honours: silver medal at Monaco International Rose Competition 2016; audience award at Gifu Rose Trials 2012; prize-winning entries at Baden bei Wien and Nagaoka rose trials in the floribunda category.
Growth and structure
Bushy, well-branched bed rose reaching around 70–95 cm in height and 50–70 cm in spread. Dense, glossy dark green foliage and moderate prickliness; forms a rounded, tidy shrub suitable for edges, beds and small group plantings.
Flower morphology
Semi-double, cupped blooms with 13–25 petals, borne in clusters on branching stems. Large-flowered for a bedding rose (around 2.75–3.95 inches), with remontant, repeat-flowering character giving strong first bloom and generous later flushes.
Colour and phenology
Deep, velvety dark red effect overall. Buds open vivid scarlet-carmine with orange blush at bases, then enrich to wine-red; later softening towards brick-mahogany with discreet brownish edging. Good colour retention through the flowering season.
Fragrance and aroma
Very weakly scented cultivar, with only a subtle rose aroma noticeable at close range. Chosen more for visual impact and strong colour displays than for perfume, making it suitable where fragrance is not the main design priority.
Rose hip characteristics
Rose hips form sparsely due to semi-double flowers. Where present they are small, about 7–10 mm, ovoid and orange-red, adding light seasonal interest but not a main feature of the variety.
Resistance and hardiness
Hardy to approximately −21 to −18 °C (USDA zone 6b, RHS H7, Swedish zone 3). Disease resistance is medium for black spot, mildew and rust; benefits from standard rose care and, in humid seasons, timely monitoring and basic protection.
Horticultural recommendations
Best in full sun with well-drained soil. Medium maintenance: regular watering in dry spells, feeding and light pruning. Spacing 35–75 cm depending on use, with 4.9–5.7 plants/m² in mass plantings; suitable for beds, edging, containers and urban landscaping.
LOOK GOOD FEEL BETTER™ offers compact, bushy colour, repeat flowering and a long-lived own-root framework that settles reliably into Irish gardens, making it an easy, reassuring choice if You would like a dependable rose.
Detailed product attributes
Product Identification Data
Product Name:
LOOK GOOD FEEL BETTER™ – red bedding floribunda rose - Olesen & Olesen
Product Type:
pharmaROSA® ORIGINAL - 2-litre own-root potted rose
Competition and Show Awards:
Monaco International Rose Competition – silver medal (2016); Gifu (Japan) Rose Trials – audience award (2012); Baden bei Wien (Austria) Rose Trials – 8th prize (floribunda category) (2011); Baden bei Wien – 8th prize (floribunda) (2010); Nagaoka Internati
Flower Colour:
Deep, rich dark red shade with a velvety effect.
Closed Bud:
Deep carmine–ruby red, with a velvety sheen, darkening towards the tips.
Freshly Opened Flower:
Uniform, vivid scarlet–carmine tone with a subtle orange-blush at the petal bases.
Full Bloom:
Dense, velvety wine-red overall impression. The inner folds are deeper, while the outer edges shade slightly to a lighter scarlet.
Pre-Fading Flower:
The red mellows into a brick–mahogany shade, with brownish darkening at the edges.
Colour Fading Description:
As it opens the deep carmine–scarlet red develops into a wine‑red, then before the bloom fades it softens to a muted brick‑mahogany shade with slight brownish darkening at the edges.
Pollinator Attraction:
Semi-double (13–25 petals) flowers provide moderate attraction to pollinators, as the partially double form and reduced accessibility of the stamens limit their ability to reach pollen and nectar.
Pollinator-Friendly Rating:
Partially pollinator-friendly due to its semi-double flowers; moderately attractive to pollinators.
Our product is a rose grown with unique pharmaROSA® cultivation technology!
2 litre, own-root, potted rose.
With shoots appropriate to the season.
With roots thoroughly interwoven through the growing medium.
Quality in line with the requirements of the E.N.A. (European Nurserystock Association).
In unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-type rose plant with an individual identifier.
The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.
Stock: several varieties and several stages of development in a short stock section.Shoot system: intensive growth of fresh basal shoots on a young plant.Root system: presentation of the strong root system interwoven through the growing medium with the pot removed.Balance: mature plant where the development of the root system and the shoots is in harmony.
Information about the videos
The video series is not a “seasonal showcase”, but makes the essence of pharmaROSA® own-root production tangible: how the plant is built, what the root system is like and how the shoots renew themselves. The footage was therefore taken at different times, showing plants at different stages of development, so mixed leaf coverage or differing growth stages may appear in the videos. This is not a “sample” of the batch delivered, but an illustration of how the technology works. The current condition of the rose available to order — typical of the given period and similar to what you can expect to receive in the parcel — is shown at the top of the product page.
Pages for private customers Garden roses for the family garden, with minimal care → ORIGINAL® Premium garden roses – instant impact, a truly showpiece garden → EXTRA® Pages for professionals and private customers Roses for public spaces – large areas, sustainable maintenance → NATURAL® Roses for projects – hedge and row planting, fast implementation → RAPID® For professional partners only Production – propagation material for garden roses, wholesale → NEONATAL®
Company details
PharmaRosa Ltd. Company registration number: 01-09-717479 VAT number: 13075314-2-43 Plant health registration no.: HU130721 Bank account (IBAN): HU85117631891388688400000000 BIC (SWIFT): OTPVHUHB Bank name: OTP Bank Nyrt.
