Romantic rose

52-685-1
52-685-2

Martine Guillot™

Générosa®

MASmabay – Dominique Massad

Overall off-white shade with a very pale pink veil. - nostalgia rose - strong, long-lasting fragrant rose - sweet floral aroma

– Strong, long‑lasting sweet floral fragrance
– Abundant remontant flowering all season
– Excellent disease resistance in gardens
– Tall, upright, bushy habit for structure
– Refined off‑white blooms with pink veil
Bua speisialta: Oiriúnach mar rós gearrtha galánta agus mar phlanda samplach sa ghairdín.
Familiar garden experience – Long‑term garden plan
Martine Guillot™
pharmaROSA® ORIGINAL 2-litre own-root potted rose
18,80 €
pcs
Direct from the grower
In stock for immediate dispatch
Delivery: 8–11 working days
5 (7149)
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MARTINE GUILLOT™ – white nostalgic rose - Massad

If You dream of a romantic, low-fuss rose that simply settles in and performs year after year, MARTINE GUILLOT™ is an easy choice for Irish family gardens. This upright, bushy shrub quickly builds a stable, long-lived framework on its own roots, coping well with our cool summers and frequent rainfall. Large, double blooms open in soft ivory-white with a hint of blush at the heart, creating a cottage-style look that suits both urban front gardens and rural homes. The fragrance is notably sweet and lingering, ideal beside a path or patio where You pass every day. Vigorous yet well-behaved, it forms a dense, leafy shrub that gives structure and cover without demanding constant care. With basic watering and feeding it re-blooms generously through the season, rewarding even beginners. In the first year it concentrates on roots, in the second on building shoots, and by the third year it reaches its full ornamental value as a mature, reliable garden feature.


Martine Guillot™ showing its double bloom and softly domed centre.

Use cases

Target areaReason
Front garden feature shrub Forms an upright, bushy shrub to about 140–220 cm, giving instant presence near the front door or along a drive without becoming unruly; its nostalgic white blooms and tidy shape keep entrances welcoming with minimal effort for the homeowner
Low-maintenance family border High disease resistance and modest pruning needs make it a strong candidate for mixed borders where You want reliable performance rather than constant attention, ideal beside lawns, play areas and paths around a busy household for the family-gardener
Romantic cottage-style planting The cupped, double flowers and soft off-white colouring blend naturally with perennials and herbs, creating a traditional cottage look that pairs beautifully with lavender, catmint or sweet alyssum in relaxed, informal schemes for the romantic
Specimen rose near seating area The strong, sweet fragrance is best appreciated close up, so planting one as a focal shrub by a bench, terrace or favourite chair lets You enjoy repeated waves of scented blooms through summer without needing elaborate rose-care routines for the patio-sitter
Small groups in ornamental beds Planted in groups of 3–5, its repeat-flowering habit and dense foliage quickly read as a single, generous mass of white bloom, giving a polished, designed look in modest beds while keeping maintenance straightforward for the design-conscious
Hedge or loose flowering screen Spacing at about 130–140 cm allows it to knit into a soft, flowering boundary that screens views, offers privacy and structure, yet still stays manageable with one main tidy-up prune a year for the privacy-seeker
Large container on patio or balcony In a minimum 40–50 litre container with good drainage, it becomes a long-lived patio rose; own-root growth means it recovers well from winter and occasional neglect, suiting busy gardeners who still want a classic rose presence for the balcony-owner
Coastal and exposed Irish gardens Inherited toughness from ‘New Dawn’ helps it adapt to breezy, damp conditions typical of many Irish sites, coping well where air stays moist and soils can be heavy if drainage is improved for the coastal-gardener

Decorating ideas

  • White Cottage Border – Combine MARTINE GUILLOT™ with dwarf lavender, sweet alyssum and soft grasses for a drifting white-and-lilac cottage edge along paths – ideal for lovers of relaxed, country-house style
  • Romantic Entrance Pair – Plant one rose either side of your front door with low houseleeks and evergreen herbs at the base for year-round structure and scented welcomes – perfect for neat, welcoming suburban entrances
  • Scented Seating Nook – Place a specimen rose beside a garden bench, underplanted with fragrant thyme and soft pink geraniums, to create a calm, evening-scented corner – suited to small urban patios
  • Soft Screening Row – Use a loose row along a fence, interplanted with hydrangeas and ornamental grasses, to blur boundaries and hide sheds or bins – great for family gardens needing gentle privacy
  • Elegant Patio Container – Grow it in a 40–50 litre terracotta pot with trailing alyssum at the rim and a backdrop of rosemary for year-round foliage and summer roses – ideal for balcony and terrace gardeners

Technical cultivar profile
PropertyData
Name and registration Romantic shrub rose from the Générosa® collection; registered as MASmabay and marketed as Martine Guillot™ Générosa® MASmabay, with ARS exhibition name Martine Guillot.
Origin and breeding Bred by Dominique Massad in France from ‘New Dawn’ × ‘Graham Thomas’; developed by Roseraies Pierre Guillot, introduced 1997 after registration in 1996 from 1991 breeding work.
Growth and structure Upright, bushy shrub reaching about 140–220 cm in height and spread, with dense, mid-green, slightly glossy foliage and moderate prickles, forming a substantial, structural garden plant.
Flower morphology Large, double, cupped blooms with 26–39 petals, often 1–3 per stem; moderately domed centres; remontant with an abundant second flush, suitable for both garden display and cutting.
Colour and phenology Overall off-white blooms with a very pale pink veil; buds cream-white flushed pink, opening ivory with creamy yellow–pink centre, then pure white, ageing to creamy tones and lightly browned petal edges in strong sun.
Fragrance and aroma Strong, long-lasting sweet floral fragrance, noticeable in still air and warm conditions; well suited to planting near doors, paths or seating areas where the scent can be appreciated frequently.
Rose hip characteristics Rose hip production is generally slight; where they form, hips are small, spherical, around 6–10 mm in diameter, coloured orange-red and mainly of ornamental rather than practical value.
Resistance and hardiness Rated H7, hardy approximately to -21 – -18 °C, around USDA zone 6b; good resistance to powdery mildew, black spot and rust; tolerates warm spells but needs watering in prolonged drought.
Horticultural recommendations Best in full sun with free-draining soil; space 130–220 cm depending on hedge or specimen use; low general maintenance with some deadheading, light annual pruning and feeding to support repeat flowering.

MARTINE GUILLOT™ offers fragrant, repeat white blooms, strong disease resistance and long-lived own-root growth that settles steadily into your garden; a dependable choice if You want to plant once and enjoy for years.

Detailed product attributes

Product Identification Data

Product Name: MARTINE GUILLOT™ – white nostalgic rose - Massad
Product Type: pharmaROSA® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:26.09.2025
Cultivar Merit Rating: premium bronze
Item Number: [94] 52-685 (14.02.2026) pharmarosa.ie

Name and Registration

Cultivar Name Meaning: The name is a feminine given name.
Trade Name: Martine Guillot™ Générosa® MASmabay
Rose Group: Romantica, Shrub
Commercial Type: nostalgia rose
Commercial Group: Romantic rose
Exhibition Category: shrub rose; cut flower
Collection: Générosa®

Origin and Breeding

Initial Distributor: Guillot (France); Roseraies Pierre Guillot (France)
Breeder: Dominique Massad
Breeding Company / Institution: Roseraies Pierre Guillot (Crémieu, France)
Breeding Year: France, 1991
Parentage: ‘New Dawn’ × ‘Graham Thomas’

Growth and Structural Characteristics

Height: 4.6-7.2ft (140-220 cm)
Spread: 4.6-7.2ft (140-220 cm)
Growth Habit: upright, bushy
Foliage: The variety has dense foliage, with leaves that have a slightly glossy surface and a mid-green shade.
Prickliness: moderately prickly
Self-Cleaning Description: The majority of spent flowers remain on the plant and require deadheading.
Self-Cleaning Intensity: self-cleaning: moderate

Flower Morphology

Petal Count: 26-39
Flower Fullness: double flowered
Flower Form: cup, slight medium-domed (moderately raised centre)
Flower Size: L (2,75-3,95 in)
Inflorescence Type: clustered, 1-3 flowers/stem
Colour Code: ARS code: w RHS code: 155D (outer), 65C (inner)
Repeat Flowering: Remontant, its second flowering is also abundant.

Colour Data and Phenology

Colour: white
Flower Colour: Overall off-white shade with a very pale pink veil.
Closed Bud: Cream-coloured on a white ground, the outer petals gently shade to pink.
Freshly Opened Flower: Ivory with a subtle creamy yellow–pink flush in the centre.
Full Bloom: Pure white, visible with a soft powder‑pink shade at the base of the petals.
Pre-Fading Flower: The white petals fade to a creamy sheen, with a pale pink hue remaining at the edges.
Colour Fading Description: The colour holds well; in strong sunlight the edges of the petals may brown.

Fragrance and Aroma

Fragrance Strength: strong, long-lasting fragrant rose
Fragrance Character: sweet floral aroma
Pollinator Attraction: Its very double flower form and restricted stamen accessibility make it of low attractiveness to pollinators.
Pollinator-Friendly Rating: Double-flowered variety; the stamens are partially concealed, so its pollinator-friendliness is limited, mainly ornamental.

Rose Hip Characteristics

Rose Hip Shape: spherical
Rose Hip Colour: orange-red
Rose Hip Notes: Rose hip formation is expected to be slight; occasionally forming spherical, 6–10 mm diameter, orange‑red hips.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: Thrives in warm conditions; requires watering during prolonged drought.
Disease Resistance: resistant
  • powdery mildew – resistant
  • black spot – resistant
  • rust – resistant

Horticultural Recommendations

Recommended Spacing: for mass planting 140 cm, for hedging 130 cm, as a solitary specimen 220 cm
Planting Density: square planting 0,5 plants/m², hexagonal arrangement 0,6 plants/m²
Partial Shade Tolerance: prefers a sunny position
Maintenance Requirements: Maintenance requirement low; hardy, generally requires little intervention.
Key Uses: border, specimen, cut flower, park

Notes

Strengths: Familiar garden experience – Long‑term garden plan
Companion Plants: Lobularia maritima - sweet alyssum
Lavandula angustifolia (dwarf varieties) - dwarf lavender
Sempervivum tectorum - houseleek
Note: Shade-tolerant.
MARTINE GUILLOT™ – white nostalgic rose - Massad
Overall off-white shade with a very pale pink veil. - nostalgia rose - strong, long-lasting fragrant rose - sweet floral aroma
Online rose purchase - white - nostalgia rose - Martine Guillot™ - (4.6-7.2ft (140-220 cm))
Inflorescence: clustered, 1-3 flowers/stem Height: 4.6-7.2ft (140-220 cm) Flower shape: cup, slight medium-domed (moderately raised centre) Winter hardiness: 6b white - Guillot (France); Roseraies Pierre Guillot (France) nostalgia rose - Flower size: L (2,75-3,95 in) Flower size: L (2,75-3,95 in) - Height: 4.6-7.2ft (140-220 cm) Height: 4.6-7.2ft (140-220 cm) - Flower fullness: double flowered Martine Guillot™ - Roses in the garden | pharmaROSA® Original - premium bronze Dominique Massad

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


Information

In what condition do we send the rose from our online webshop?

Let us ask ourselves the question. What would I like to use the rose for?
Flower? - Location? - Screening? - Fragrance? - Height? - Breeder? - Rose hip?

Rose purchasing information
Payment methods - Delivery costs - Delivery - Complaints handling

Care guide

Our product is a rose grown with unique pharmaROSA® cultivation technology!

2 litre, own-root, potted rose.
With shoots appropriate to the season.
With roots thoroughly interwoven through the growing medium.
Quality in line with the requirements of the E.N.A. (European Nurserystock Association).
In unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-type rose plant with an individual identifier.

The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.


Stock: several varieties and several stages of development in a short stock section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: presentation of the strong root system interwoven through the growing medium with the pot removed.
Balance: mature plant where the development of the root system and the shoots is in harmony.

Information about the videos
The video series is not a “seasonal showcase”, but makes the essence of pharmaROSA® own-root production tangible: how the plant is built, what the root system is like and how the shoots renew themselves. The footage was therefore taken at different times, showing plants at different stages of development, so mixed leaf coverage or differing growth stages may appear in the videos. This is not a “sample” of the batch delivered, but an illustration of how the technology works. The current condition of the rose available to order — typical of the given period and similar to what you can expect to receive in the parcel — is shown at the top of the product page.

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Product types

Pages for private customers
Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
For professional partners only
Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.