Deep, pure scarlet red shade with a cool undertone. - flower bed floribunda rose - unscented rose - no noticeable fragrance
– Award‑winning Floribunda for beds and parks
– Vivid scarlet red blooms with excellent colourfastness
– Compact, upright habit with dense glossy foliage
– High winter hardiness down to –32 °C
– Good overall disease resistance for mass plantings Gné speisialta: Buaiteoir Lyon Grande Rose du Siècle 2011.
Timeless elegance – Clear professional advice
pharmaROSA® ORIGINAL 2-litre own-root potted rose
19,40 €
3(4453)
MILANO® – red bedding floribunda rose – Kordes' Climate Roses®
If You dream of a compact, neat red rose bed that simply gets on with the job, MILANO® is made for Irish family gardens. Its cluster-flowered stems quickly create a colourful carpet of scarlet blooms, ideal for front gardens and smaller borders. Bred in the Kordes' Climate Roses® line, it offers reliable health even in our humid conditions and coping well with frequent rain and heavier soils where drainage is sensible. The semi-double flowers repeat generously all season, so Your beds stay vibrant without constant deadheading or complicated care. As an own-root plant it builds a long-lived, stable bush that regenerates well after harsh winters and pruning. In the first year it concentrates on roots, the second on shoots, and by the third year it shows its full ornamental impact. Its upright, space-saving habit is wonderfully practical for modest gardens and decorative containers around Your home.
Milano® floribunda at full bloom
Use cases
Target area
Reason
Front garden bedding along paths or driveways
Compact, upright plants stay within 45–75 cm, forming tidy, densely clothed rows that never swamp the space, perfect for clear outlines beside paths or drives while still looking generous and welcoming for the everyday beginner
Small mixed border in an average family garden
The modest 30–50 cm spread lets You weave MILANO® among perennials without overcrowding; its neat floribunda form gives structure and repeat colour between flowering waves of companion plants, supporting a calm, low‑effort border for the busy homeowner
Eye-catching red focal point near the front door
Its deep scarlet flowers hold their colour exceptionally well and hardly fade in sun, so a single plant or trio reads as a strong visual anchor beside steps or porches, adding a smart, “always on show” welcome suitable for the style-conscious urbanite
Long-season flowering bed for neat, formal layouts
Clusters of semi-double blooms follow one another from early summer with generous repeat, creating an almost continuous red surface that suits geometric beds and edging, yet asks only moderate upkeep from the time-pressed gardener
Low-maintenance mass planting in front gardens
Originally bred for parks and mass planting, MILANO® performs superbly in groups of 3–5 in private gardens, quickly knitting together into a carpet of foliage and bloom that hides bare soil and suppresses weeds for the relaxed family
Resilient planting in damper, Atlantic-influenced sites
Kordes breeding and solid disease resistance help this variety cope with Irish humidity and regular rainfall, managing well in heavier soils where sensible drainage is in place, which reassures the weather-watching newcomer
Pollinator-friendly cottage-style planting
Semi-double flowers with visible centres offer moderate pollen access while still looking full and romantic, fitting nicely beside cottage-garden favourites and supporting a softer, wildlife-aware style for the nature-loving householder
Large containers on patios or balconies
The upright, bushy habit and controlled size work well in a 40–50 litre container, where its glossy foliage and repeated clusters of red blooms create a long-lived feature; own-root vigour keeps the plant productive for the practical container-owner
Decorating ideas
Smart front-edge ribbon – Plant a narrow strip of MILANO® along the front path, underplant with low Heuchera for contrast, and enjoy a crisp, formal look – ideal for tidy-minded homeowners
Cottage red accent – Mix MILANO® into a cottage border with foxgloves and campanulas, letting its clear scarlet flowers pop among looser shapes – great for romantic, rural garden fans
Ever-fresh family bed – Group 3–5 plants in a small bed with groundcover honeysuckle behind, creating a weed-suppressing, flower-filled patch – perfect for low-maintenance family gardens
Patio showpiece pot – Grow one plant in a 40–50 litre terracotta container with trailing thyme at the rim for scent and softness – suited to balcony or terrace gardeners
Red-and-green contrast strip – Combine MILANO® with a low cherry laurel hedge for glossy green backing and a vivid red front, forming a structured yet easy-care boundary – ideal for suburban front gardens
Technical cultivar profile
Property
Data
Name and registration
Floribunda bed rose, registered as KORjuwko, marketed as Milano® Kordes' Climate Roses®. ARS exhibition name Milano, exhibition category cluster-flowered floribunda for bedding and show use.
Origin and breeding
Bred by Tim-Hermann Kordes at W. Kordes’ Söhne from unnamed seedlings, introduced 2011 by Kordes in Germany, with UPOV and US plant patent registration completed 2011–2012.
Awards and recognitions
Widely trialled and awarded: Barcelona Association of Parks and Public Gardens Prize 2010, Kortrijk silver medal 2010, Monza second silver medal 2010, Lyon Grande Rose du Siècle 2011, Baden bei Wien third prize 2011.
Growth and structure
Compact, upright shrub 45–75 cm high and 30–50 cm wide, with dense, bright green, glossy foliage and moderate thorns; ideal for formal beds, edging, and repeated planting modules in smaller gardens.
Flower morphology
Semi-double, globular to pompon clusters on floribunda-type trusses, 13–25 petals per bloom, medium size around 4–7 cm, remontant with generous second flush, good visibility from a distance in mass plantings.
Colour and phenology
Deep, pure scarlet red with a cool undertone; colour remains stable in sun with only slight purplish dulling at petal edges towards senescence, from bud to full bloom maintaining a strong, uniform red display.
Fragrance and aroma
Classified as unscented, with no noticeable fragrance in the garden or for cutting; chosen primarily for colour impact, flowering continuity and garden performance rather than perfume characteristics.
Rose hip characteristics
Forms moderate numbers of small, spherical hips, 6–10 mm in diameter, orange-red when ripe; hips add a discreet seasonal accent but are not a dominant ornamental feature.
Resistance and hardiness
Hardy to about -32 to -29 °C (USDA 4b, RHS H7, Swedish zone 5). Generally good disease resistance with strong tolerance to powdery mildew, moderate black spot resistance and good rust resistance under average care.
Horticultural recommendations
Prefers a sunny position with well-drained but moisture-retentive soil; spacing 25–45 cm depending on use. Moderate maintenance, with occasional pest and disease checks and regular watering during extended dry spells.
MILANO® offers compact, tidy growth, season-long scarlet colour and dependable health in a long-lived own-root form that matures steadily over the years, so You can plant with confidence and enjoy deciding where it best completes Your garden.
Detailed product attributes
Product Identification Data
Product Name:
MILANO® – red bedding floribunda rose - Kordes
Product Type:
pharmaROSA® ORIGINAL - 2-litre own-root potted rose
Competition and Show Awards:
Barcelona (Concurs Internacional de Roses) – Association of Parks and Public Gardens Prize (2010); Kortrijk / Courtrai – Silver medal (2010); Monza – Second silver medal (2010); Lyon – Grande Rose du Siècle (2011); Baden bei Wien – Third prize (2011); Bel
Full Bloom:
Uniform scarlet red, does not fade in sunlight.
Pre-Fading Flower:
Slightly softened scarlet red with a subtle purple tint at the edges.
Colour Fading Description:
During opening the scarlet-red colour largely remains unchanged; it does not fade in sunlight, only slightly dulling at the end with a purplish tinge at the edge.
Pollinator Attraction:
Semi-double (13–25 petals) flowers are moderately attractive to pollinators, as the semi-double form partially obscures the stamens and reduces pollen and nectar accessibility compared with single flowers, thereby moderating insect visitation.
Pollinator-Friendly Rating:
Moderately pollinator-friendly due to its semi-double (13–25 petals) flowers.
Our product is a rose grown with unique pharmaROSA® cultivation technology!
2 litre, own-root, potted rose.
With shoots appropriate to the season.
With roots thoroughly interwoven through the growing medium.
Quality in line with the requirements of the E.N.A. (European Nurserystock Association).
In unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-type rose plant with an individual identifier.
The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.
Stock: several varieties and several stages of development in a short stock section.Shoot system: intensive growth of fresh basal shoots on a young plant.Root system: presentation of the strong root system interwoven through the growing medium with the pot removed.Balance: mature plant where the development of the root system and the shoots is in harmony.
Information about the videos
The video series is not a “seasonal showcase”, but makes the essence of pharmaROSA® own-root production tangible: how the plant is built, what the root system is like and how the shoots renew themselves. The footage was therefore taken at different times, showing plants at different stages of development, so mixed leaf coverage or differing growth stages may appear in the videos. This is not a “sample” of the batch delivered, but an illustration of how the technology works. The current condition of the rose available to order — typical of the given period and similar to what you can expect to receive in the parcel — is shown at the top of the product page.
Pages for private customers Garden roses for the family garden, with minimal care → ORIGINAL® Premium garden roses – instant impact, a truly showpiece garden → EXTRA® Pages for professionals and private customers Roses for public spaces – large areas, sustainable maintenance → NATURAL® Roses for projects – hedge and row planting, fast implementation → RAPID® For professional partners only Production – propagation material for garden roses, wholesale → NEONATAL®
Company details
PharmaRosa Ltd. Company registration number: 01-09-717479 VAT number: 13075314-2-43 Plant health registration no.: HU130721 Bank account (IBAN): HU85117631891388688400000000 BIC (SWIFT): OTPVHUHB Bank name: OTP Bank Nyrt.
