Uniform, bright mid-pink shade with a slight raspberry tinge. - nostalgia rose - strong, well-scented rose - sweet, fresh fruity
– Strong, sweet fruity fragrance for romance
– Cupped, very double nostalgic blooms
– Compact, bushy habit suits beds and pots
– Good repeat flowering for long display
– Hardy to USDA Zone 5b, H7 rating Gné speisialta: Dath bándearg lárnach ag maolú go bándearg bog, gan dhorchú.
Vibrant garden scene – Timeless elegance
pharmaROSA® ORIGINAL 2-litre own-root potted rose
18,30 €
3(3489)
MILEVA™ Frayla® nostalgia rose – BOZmilefra
MILEVA brings a touch of romantic cottage charm to everyday front gardens with its richly petalled, soft pink blooms and strong, sweet fruity fragrance. This compact, bushy nostalgia rose is ideal when You want a reliable, easy-to-live-with feature that copes well even in our humid, rain-prone Irish climate and changeable summers. Grown as a 2‑litre own‑root plant, it gradually builds a long‑lived, balanced shrub that regenerates well after pruning and keeps a stable look for years. In year one it focuses on roots, in year two the framework thickens, and by year three it shows its full ornamental value with generous repeat flowering. The tidy height and 45–60 cm spread make it simple to place in narrow beds, edging or containers, while moderate vigour and medium care needs keep upkeep for hobby gardeners. With good watering and basic plant protection, it rewards You with clusters of very double blooms that open from deep raspberry‑tinted buds and fade gracefully to soft pink, creating a consistently elegant display close to your home. Plant once, then enjoy a romantic, neat rose bush that quietly fits into your daily routine.
Mileva™ in freshly opened mid-pink flower.
Mileva™ shows a very double, cupped flower with a well-filled centre.
Use cases
Target area
Reason
Front garden focal shrub by the entrance
The compact, bushy habit (70–90 cm high, 45–60 cm wide) forms a tidy, upright mound that is easy to place beside a path or doorway without overwhelming a small Irish front garden, ideal for homeowners who prefer a contained, elegant look for beginners
Romantic flower bed near windows or seating
Strong, sweet, fresh-fruity fragrance and very double, cupped blooms create a classic nostalgia effect when planted where You pass or sit, giving everyday pleasure without complicated pruning, well suited to people who want sensory impact with simple seasonal care for homeowners
Low, easy-care edging along drives or paths
Regular repeat flowering in clusters and moderate growth make it dependable for edging lines that look finished but still stay low enough for good visibility, fitting neatly into the “plant it and it works” approach many busy families appreciate for urbanites
Small groups of 3–5 shrubs in cottage-style beds
Planted in small drifts at 35–55 cm spacing, the harmonious mid-pink colour and medium to dark green foliage merge into a soft, romantic block of colour that reads well from the house and street, ideal for fans of traditional Irish cottage gardens for romantics
Containers on patio, balcony or paved front area
Works very well in a 40–50 litre or larger container, where the compact structure and repeat flowering give a “mini bed” effect; with regular watering and feeding it brings rose-garden charm to paved or gravelled spaces, ideal for those with limited ground soil for balconies
Mixed borders with perennials and small shrubs
The steady mid-pink blooms pair attractively with plants like lavender, daylilies or Japanese spirea, while moderate disease resistance and medium maintenance allow it to settle into a mixed scheme without dominating, suiting gardeners who prefer informal, blended plantings for mixers
Coastal or exposed sites with good drainage
Once established, the shrub copes reliably with wind and rain in typical Irish conditions when planted in free-draining soil that avoids waterlogging in prolonged wet spells, fitting gardens that need roses to handle breezy, Atlantic-influenced weather for coastlines
Long-term planting for lasting structure and value
As an own-root shrub introduced after 2020, it forms its permanent framework in place, recovering well from pruning and ageing evenly over time, a reassuring choice if You want a rose that will anchor a bed for many seasons without frequent replacements for planners
Decorating ideas
Cottage Row – Line a front path with a low hedge of MILEVA™ underplanted with white alyssum or soft blue campanula for a sweetly scented, storybook cottage feel – perfect for romantic, traditional-style homeowners
Pink and Gold – Combine MILEVA™ with golden-yellow daylilies and soft ornamental grasses in a sunny bed for a warm, glowing summer scene – great for families who enjoy cheerful, low-fuss borders
Patio Showcase – Plant one shrub in a 40–50 litre terracotta pot with trailing thyme and dwarf lavender around the base for a fragrant patio centrepiece – ideal for balcony and small-terrace gardeners
Soft Structure – Mix groups of MILEVA™ with Japanese spirea ‘Dart’s Red’ and crocosmia for layered pink and red tones that give long-season interest – suited to those wanting gentle structure without formal layouts
Calm Corner – Use a trio of MILEVA™ near a bench, edged with pale hostas or heucheras, to create a restful nook with gentle colour and scent – appealing to busy people looking for an easy-care retreat
Technical cultivar profile
Parameter
Data
Name and registration
MILEVA™ Frayla®, nostalgia rose from the Romantica shrub group; registered cultivar name BOZmilefra. Marketed under the Frayla® collection as a bush rose type for garden and container use.
Origin and breeding
Bred by Biljana Božanić Tanjga at PhenoGeno Roses in Temerin, Serbia. Parentage is unknown; breeding completed around 2019, with registration in 2020 and introduction after 2020 via PhenoGeno Roses.
Growth and structure
Compact, bushy shrub rose, typically 70–90 cm high and 45–60 cm wide. Moderately dense, slightly glossy foliage in medium to dark green, with a moderately thorny framework, suitable for edging, beds and containers.
Flower morphology
Very double, cupped blooms with more than 40 petals, medium size clusters on the stems. Cluster-flowering habit with a good repeat, giving an abundant second flush after the first main flowering period.
Colour and phenology
Uniform bright mid-pink with a slight raspberry tinge. Buds open deep pink, then fade gradually to soft, pale pink without harsh discolouration. Overall, a harmonious pink display across the flowering period.
Fragrance and aroma
Strong, well-scented rose with a sweet, fresh-fruity character. Best appreciated near paths, doors or seating. Fragrance holds well in typical garden conditions and is a key ornamental feature of this cultivar.
Rose hip characteristics
Due to the very double flower form and enclosed stamens, rose hip formation is expected to be limited and generally ornamental value lies in its blooms rather than fruit display.
Resistance and hardiness
Hardy to approximately -26 to -23 °C (RHS H7, USDA 5b, Swedish zone 4). Disease resistance is moderate to powdery mildew, black spot and rust; benefits from basic preventive care in humid, rose-prone climates.
Horticultural recommendations
Suited to flower beds, edging and containers; spacing 35–55 cm depending on use. Prefers well-drained soil and regular watering, avoiding prolonged drought. Maintenance medium, with occasional dead-heading and plant protection advised.
MILEVA™ Frayla® offers compact, fragrant, repeat-flowering beauty that settles into a long-lived own-root shrub, ideal if You want reliable colour and low-fuss romance in your garden, so You can choose and plant with confidence.
Detailed product attributes
Product Identification Data
Product Name:
MILEVA™ – pink nostalgia rose - Tanjga
Product Type:
pharmaROSA® ORIGINAL - 2-litre own-root potted rose
Pollinator Attraction:
Its strongly double flower form (simple/semi‑double/double) and limited access to the stamens make it poorly attractive to pollinators.
Pollinator-Friendly Rating:
Its very double flowers enclose the stamens; primarily an ornamental variety.
Our product is a rose grown with unique pharmaROSA® cultivation technology!
2 litre, own-root, potted rose.
With shoots appropriate to the season.
With roots thoroughly interwoven through the growing medium.
Quality in line with the requirements of the E.N.A. (European Nurserystock Association).
In unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-type rose plant with an individual identifier.
The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.
Stock: several varieties and several stages of development in a short stock section.Shoot system: intensive growth of fresh basal shoots on a young plant.Root system: presentation of the strong root system interwoven through the growing medium with the pot removed.Balance: mature plant where the development of the root system and the shoots is in harmony.
Information about the videos
The video series is not a “seasonal showcase”, but makes the essence of pharmaROSA® own-root production tangible: how the plant is built, what the root system is like and how the shoots renew themselves. The footage was therefore taken at different times, showing plants at different stages of development, so mixed leaf coverage or differing growth stages may appear in the videos. This is not a “sample” of the batch delivered, but an illustration of how the technology works. The current condition of the rose available to order — typical of the given period and similar to what you can expect to receive in the parcel — is shown at the top of the product page.
Pages for private customers Garden roses for the family garden, with minimal care → ORIGINAL® Premium garden roses – instant impact, a truly showpiece garden → EXTRA® Pages for professionals and private customers Roses for public spaces – large areas, sustainable maintenance → NATURAL® Roses for projects – hedge and row planting, fast implementation → RAPID® For professional partners only Production – propagation material for garden roses, wholesale → NEONATAL®
Company details
PharmaRosa Ltd. Company registration number: 01-09-717479 VAT number: 13075314-2-43 Plant health registration no.: HU130721 Bank account (IBAN): HU85117631891388688400000000 BIC (SWIFT): OTPVHUHB Bank name: OTP Bank Nyrt.
