Intense pink with a slightly lighter shade on the underside of the petals. - nostalgia rose - very strongly scented, detectable from a distance rose - classic, rose-like character
– Intense, classic fragrance, very strongly scented
– Deep pink rosette blooms with nostalgic charm
– Repeats flowering well with abundant second flush
– Bushy, dense foliage ideal for beds and hedges
– Good colour retention, flowers fade only slightly Gné speisialta: Rose hips add late-season orange-red accents.
Thinking about the garden's future – Open to feedback
pharmaROSA® ORIGINAL 2-litre own-root potted rose
18,80 €
5(8538)
NAOMI™ – deep pink nostalgia rose – Olesen
Naomi brings a luxurious, deep pink, rosette bloom and a romantic, classic rose fragrance to your garden, yet remains straightforward to live with in everyday Irish conditions, even where soils stay heavy after rain and need better drainage. This bushy shrub rose flowers in generous clusters, repeating well through the season, so your front garden, edging or small bed can look floriferous without complicated planting schemes. Its dense, dark green foliage provides a rich backdrop to the strongly scented flowers, giving You that “old rose” feel in a modern, easy-care format. As an own-root plant, it settles in for the long term, quietly building longevity and shape in its final position with less worry about graft failure or renewal. In an average family garden You can rely on its medium maintenance needs: a little deadheading and routine care are enough to keep it looking healthy and neat. Ideal for cottage-style borders, small groups of 1–5 plants or a single statement by the path, it works just as well in a large patio container of at least 40–50 litres, where its bushy frame and fragrance greet You up close. Over the first three years it focuses first on roots, then on strong shoots, then finally on full ornamental impact, rewarding a bit of patience with a richly coloured, long-lived shrub rose.
Freshly opened Naomi™ rose flower in intense crimson-pink.
Naomi rose showing full bloom and deep pink rosette flowers.
Dense, slightly glossy dark green foliage of Naomi™.
Use cases
Target area
Reason
Front garden feature shrub
Its bushy, upright habit and 110–160 cm height create an elegant focal point by the front door or along a driveway, giving structure without overwhelming smaller Irish gardens, ideal if You want a tidy rose presence as a beginner
Romantic cottage-style bed
Very double, rosette flowers in deep pink with excellent colour retention bring a nostalgic, cottage look; mix with lavender or catmint and it repeats through summer for that always-flowering feel that suits those planning a gentle, low-fuss display
Small group planting (1–5 plants)
Planted in loose drifts with 70 cm spacing, the dense foliage knits together into a soft-edged, floriferous mound, perfect for average-sized beds where You want quick visual impact and a coherent look without advanced design skills as a homeowner
Patio or balcony container (40–50 L minimum)
Performs well in a large container when given regular watering, allowing town-house and coastal balcony gardeners to enjoy strong fragrance and colour close to seating areas, while own-root resilience supports long-term use in one pot for the urbanite
Edging for paths and seating areas
Cluster-flowered, 3–5 blooms per stem give continuous interest along paths; planted at 60–70 cm intervals it forms a scented, informal edging that is easily kept in shape with light pruning, suiting those who prefer simple, repeatable tasks
Long-lived family garden backbone
As an own-root shrub it gradually builds a stable framework, recovering more reliably from winter damage and hard pruning, a good choice if You want a rose that will stay with the garden for many years with modest intervention as a planner
Mixed border with shrubs and perennials
The dark, slightly glossy foliage sets off lighter companions such as hydrangeas, campanulas or creeping phlox, giving depth and texture in mixed borders, particularly useful where Atlantic winds and wet spells demand sturdy, adaptable planting
Fragrant seating or evening area
Its very strong, classic rose scent is detectable from a distance, making it ideal beside benches or patios where You relax, adding sensory richness through the season with only moderate maintenance expectations for the time-pressed gardener
Decorating ideas
Front-door welcome – Plant a pair in 40–50 litre pots flanking the entrance, underplanted with trailing bellflower for soft edges – suits busy homeowners wanting instant kerb appeal.
Cottage ribbon border – Line a narrow bed with Naomi and interplant lavender and catmint for a fragrant, bee-buzzing cottage look – ideal for small rural or village gardens.
Romantic seating nook – Place 3 shrubs in a triangle around a bench, with creeping phlox at their feet, to surround seats with colour and perfume – perfect for evening relaxation areas.
Mixed shrub tapestry – Combine Naomi with dwarf euonymus and compact hydrangeas to build a layered, textural border where flowers and foliage share the stage – good for family back gardens.
Urban balcony showpiece – Grow one shrub in a large lightweight container, adding seasonal bedding at the rim for changing colour accents – made for apartment dwellers seeking one standout rose.
Technical cultivar profile
Parameter
Data
Name and registration
Naomi™ Renaissance® (registered as Poulren022), shrub nostalgia rose in the Romantic rose group; ARS exhibition name Naomi, part of the Renaissance® collection for fragrant park and garden use.
Origin and breeding
Bred by L. Pernille Olesen at Poulsen Roser A/S, Denmark; breeding year 2004, introduced and registered in 2011, with parentage not publicly disclosed but selected for fragrance and garden performance.
Awards and recognitions
Highly decorated for fragrance: Fragrance Awards at Lyon (2012), Monza (2012) and The Hague (2016), plus First Prize at Hradec in 2013, confirming both scent quality and overall ornamental value.
Growth and structure
Bushy shrub 110–160 cm high and 80–130 cm wide, moderately thorny with dense, dark green, slightly glossy foliage; builds a full, rounded framework suited to beds, edging and specimen roles in gardens.
Flower morphology
Large, very double rosette blooms with 40+ petals, typically produced in clusters of 3–5 per stem; repeats well with an abundant second flush, delivering substantial flowering over the main rose season.
Colour and phenology
Deep, cool-toned crimson-pink with slightly paler petal undersides; colour fades only slightly to mid-pink, maintaining a crimson base tone and good uniformity from bud through full bloom across the season.
Fragrance and aroma
Very strong, classic rose fragrance, clearly detectable from a distance around the plant; primarily a sensory and ornamental variety, with fully double flowers that prioritise scent and appearance over pollinator access.
Rose hip characteristics
Rose hips are few due to very double flowers; any formed are small, 10–15 mm, ovoid and orange-red, adding minor late-season interest rather than being a primary decorative or wildlife feature.
Resistance and hardiness
Hardy to approximately −21 to −18 °C (RHS H7, USDA 6b, Swedish zone 3); medium resistance to powdery mildew, black spot and rust, performing reliably with basic preventive care and good air circulation.
Horticultural recommendations
Best in sunny sites with well-drained soil; spacing 70 cm in beds, 60 cm for hedging, 110 cm as specimen, 2.0–2.4 plants/m² for mass plantings; suits flower beds, edging, specimen and park or urban green spaces.
NAOMI™ offers richly scented, deep pink blooms on a bushy, long-lived shrub, giving reliable repeat flowering and a stable own-root framework that suits both beginners and experienced gardeners, so You can choose it with confidence for your garden.
Detailed product attributes
Product Identification Data
Product Name:
NAOMI™ – deep pink nostalgia rose - Olesen
Product Type:
pharmaROSA® ORIGINAL - 2-litre own-root potted rose
Competition and Show Awards:
Lyon – Fragrance Award (2012); Monza – Fragrance Award (2012); Hradec – First prize (2013); The Hague (Den Haag) – Fragrance Award (2016)
Flower Colour:
Intense pink with a slightly lighter shade on the underside of the petals.
Closed Bud:
Dark crimson-pink, uniform, with a matt surface.
Freshly Opened Flower:
Intense, cool-toned crimson-pink, with the petal undersides slightly paler.
Full Bloom:
Uniform crimson‑pink, occasionally with fine whitish streaks on the outer zone.
Pre-Fading Flower:
The colour lightens slightly, shifting to a mid‑pink tone while retaining its underlying crimson hue.
Colour Fading Description:
The flower's colour only fades slightly: the deep pink leaning towards crimson lightens to a mid-pink, but the crimson base tone remains.
Pollinator Attraction:
According to descriptions, its fully double flower form and reduced accessibility of the stamens make it unattractive to pollinators.
Pollinator-Friendly Rating:
Its very double flowers may cover the stamens, making it primarily an ornamental variety
Our product is a rose grown with unique pharmaROSA® cultivation technology!
2 litre, own-root, potted rose.
With shoots appropriate to the season.
With roots thoroughly interwoven through the growing medium.
Quality in line with the requirements of the E.N.A. (European Nurserystock Association).
In unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-type rose plant with an individual identifier.
The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.
Stock: several varieties and several stages of development in a short stock section.Shoot system: intensive growth of fresh basal shoots on a young plant.Root system: presentation of the strong root system interwoven through the growing medium with the pot removed.Balance: mature plant where the development of the root system and the shoots is in harmony.
Information about the videos
The video series is not a “seasonal showcase”, but makes the essence of pharmaROSA® own-root production tangible: how the plant is built, what the root system is like and how the shoots renew themselves. The footage was therefore taken at different times, showing plants at different stages of development, so mixed leaf coverage or differing growth stages may appear in the videos. This is not a “sample” of the batch delivered, but an illustration of how the technology works. The current condition of the rose available to order — typical of the given period and similar to what you can expect to receive in the parcel — is shown at the top of the product page.
Pages for private customers Garden roses for the family garden, with minimal care → ORIGINAL® Premium garden roses – instant impact, a truly showpiece garden → EXTRA® Pages for professionals and private customers Roses for public spaces – large areas, sustainable maintenance → NATURAL® Roses for projects – hedge and row planting, fast implementation → RAPID® For professional partners only Production – propagation material for garden roses, wholesale → NEONATAL®
Company details
PharmaRosa Ltd. Company registration number: 01-09-717479 VAT number: 13075314-2-43 Plant health registration no.: HU130721 Bank account (IBAN): HU85117631891388688400000000 BIC (SWIFT): OTPVHUHB Bank name: OTP Bank Nyrt.
