The petals are a vivid orange-red to red shade with strong, rich colour depth. - flowerbed shrub rose - very weak, scent noticeable only at close range rose - classic, rosy character
– Compact, bushy habit for neat bedding
– Fiery orange‑red flowers with rich depth
– Abundant repeat flowering throughout the season
– Pollinator-friendly, attracts bees to the garden
– Dense, glossy dark green foliage backdrop Special feature: Forms charming small orange-red hips in autumn.
PROMENADE® – fiery red bedding shrub rose - Travers
Compact PROMENADE® forms a low, bushy mound that fits perfectly into smaller Irish gardens and front borders, bringing fiery colour right up to your path or patio. Its clusters of semi-double blooms shift from vivid orange-red to soft salmon-pink, creating a gently changing, harmonious display against dense, glossy foliage. This own-root, 2‑litre plant arrives well established, ready for You to plant and enjoy as it settles into your soil and routine with reassuring stability, even where prolonged damp spells and heavy soils mean You must pay attention to drainage and air movement. PROMENADE® flowers over a long season with a generous second flush, offering reliable rhythm of colour for small family gardens, cottage-style edging or mixed beds. In a 40–50 litre container it becomes a neat, versatile feature near your door, especially in part sun. Semi-open blooms invite bees, supporting a pollinator-friendly style, while the own-root structure promises long-term regeneration and ornamental value as the plant moves from first-year rooting through stronger second-year shoots to a full garden presence by its third season.
Promenade® shows semi-double, flat flowers with an open centre.
Promenade® bedding shrub rose in full bloom
Promenade® shows dense, glossy dark green foliage.
Use cases
Target area
Reason
Front garden edging along paths and driveways
The naturally compact, low, bushy habit keeps paths framed without overwhelming space, ideal for narrow Irish front gardens and driveways where You want clear lines and colour without tall, unruly growth, suiting the needs of the beginner.
Small flowerbeds in family gardens
Bright clusters of fiery orange-red flowers create a strong focal point in modest beds, yet the shrub remains modest in height, so children can still play nearby while You enjoy a structured, easy-to-read planting that never feels cluttered, perfect for the busy homeowner.
Urban patio pots and balcony containers
In a 40–50 litre container PROMENADE® forms a tidy dome of foliage and blooms, bringing colour to steps, balconies or small terraces where ground space is limited, allowing You to shift the display as needed, ideal for the urban-gardener.
Cottage-style mixed borders with perennials
The changing shades from vivid red to coral and salmon-pink blend easily with softer perennials, giving a relaxed cottage impression without complex design work, so You can pair it with simple favourites and still achieve a coordinated look as a hobby-gardener.
Pollinator-friendly rose and herb combinations
Semi-double, open-centred flowers offer accessible pollen, making it a useful rose in bee-friendly plantings with lavender or rosemary, so You support garden biodiversity while still enjoying a structured, ornamental bed as a conscientious nature-lover.
Part-shade beds on the east or north side of the house
Its tolerance for partial shade allows planting in spots that receive morning or filtered light, helping You turn less-sunny Irish side beds into productive, colourful spaces instead of problem corners, which appeals strongly to the practical.
Low decorative hedging along boundaries
Regular spacing at 35–40 cm forms a neat, flowered line that defines garden areas while staying low, helping You separate lawn, paths and borders with clear structure and repeated colour, appreciated by the order-loving.
Gently sloping sites and raised beds
On a slight slope or in raised beds, its bushy, slightly spreading habit creates an even carpet of foliage and colour, improving air movement in wetter weather while keeping planting visually coherent and low, well suited to the design-conscious.
Decorating ideas
Cottage Path Border – Line a narrow path with PROMENADE® and clumps of Alchemilla mollis for soft foamy lime-green edging against fiery blooms – ideal for fans of relaxed country-cottage charm.
Urban Doorstep Welcome – Plant one or three PROMENADE® in 40–50 litre containers, underplant with trailing ivy for a clean, structured entrance – perfect for busy city homeowners wanting instant kerb appeal.
Terraced Slope Colour – Use staggered rows with Gypsophila repens ‘Knuddel’ to soften retaining walls and steps – suited to gardeners taming small, sloping plots.
Bee-Friendly Herb Mix – Combine with low lavender, thyme and rosemary for fragrance and accessible pollen near seating areas – great for nature-conscious families who enjoy outdoor dining.
Neat Front-Garden Frame – Create a low hedge of PROMENADE® around a hydrangea-filled centre bed for a crisp yet romantic frame – appealing to homeowners seeking tidy structure with long flowering interest.
Technical cultivar profile
Property
Data
Name and registration
Promenade® Bedding rose TRAgiheid is a patio/shrub bed rose with the registered cultivar name TRAgiheid, bred for use as a compact flowerbed shrub rose in small gardens and urban settings.
Origin and breeding
Bred by Christophe Travers at Pépinières Travers in France, with breeding work completed in 2011; exact parentage and registration year are not available, but selection focused on decorative bedding performance.
Growth and structure
Low, bushy, slightly spreading shrub, typically 30–50 cm high with a 45–75 cm spread; dense, dark green, glossy foliage and moderate prickliness make it suitable for edging, bedding and low, informal hedges.
Flower morphology
Semi-double, flat blooms with 13–20 petals, small-sized at 0.5–1.5 inches, borne in clusters; remontant habit with an abundant second flush ensures repeated flowering over the main season in suitable conditions.
Colour and phenology
Vivid orange-red to fiery red flowers with rich depth; buds open bright scarlet, then soften through coral red to salmon-pink while retaining sheen, giving an evolving colour effect across the clusters as blooms age.
Fragrance and aroma
Very weak scent with a classic rosy character detectable only at close range; fragrance is not the main feature, so it suits gardeners prioritising colour and structure over strong perfume in small spaces.
Rose hip characteristics
Produces small numbers of spherical orange-red hips, around 6–10 mm in diameter, adding a fine-textured autumn accent where faded flowers are not fully removed for tidiness.
Resistance and hardiness
Fully hardy to approximately −26 to −23 °C (H7, USDA 5b), but very susceptible to powdery mildew, black spot and rust, so regular preventative plant protection and good air circulation are essential in damp climates.
Horticultural recommendations
Best in well-drained soil with consistent moisture and feeding; suitable for partial shade and dense planting at 5.7–6.5 plants/m² in beds, borders, slopes, parks and urban green spaces, with attentive disease management in humid areas.
PROMENADE® offers compact, long-season fiery colour and pollinator-friendly clusters on a hardy, own-root shrub that matures into a stable, long-lived feature, making it a reassuring choice if You would like a dependable rose to grow on with You.
Detailed product attributes
Product Identification Data
Product Name:
PROMENADE® – fiery red bedding shrub rose - Travers
Product Type:
pharmaROSA® ORIGINAL - 2-litre own-root potted rose
Pollinator Attraction:
Semi-double flowers open flat, with exposed stamens and accessible pollen that make this variety attractive to pollinating insects.
Pollinator-Friendly Rating:
Its semi-double, open-centred flowers with easily accessible stamens attract bees, therefore pollinator-friendly.
Our product is a rose grown with unique pharmaROSA® cultivation technology!
2 litre, own-root, potted rose.
With shoots appropriate to the season.
With roots thoroughly interwoven through the growing medium.
Quality in line with the requirements of the E.N.A. (European Nurserystock Association).
In unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-type rose plant with an individual identifier.
The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.
Stock: several varieties and several stages of development in a short stock section.Shoot system: intensive growth of fresh basal shoots on a young plant.Root system: presentation of the strong root system interwoven through the growing medium with the pot removed.Balance: mature plant where the development of the root system and the shoots is in harmony.
Information about the videos
The video series is not a “seasonal showcase”, but makes the essence of pharmaROSA® own-root production tangible: how the plant is built, what the root system is like and how the shoots renew themselves. The footage was therefore taken at different times, showing plants at different stages of development, so mixed leaf coverage or differing growth stages may appear in the videos. This is not a “sample” of the batch delivered, but an illustration of how the technology works. The current condition of the rose available to order — typical of the given period and similar to what you can expect to receive in the parcel — is shown at the top of the product page.
Pages for private customers Garden roses for the family garden, with minimal care → ORIGINAL® Premium garden roses – instant impact, a truly showpiece garden → EXTRA® Pages for professionals and private customers Roses for public spaces – large areas, sustainable maintenance → NATURAL® Roses for projects – hedge and row planting, fast implementation → RAPID® For professional partners only Production – propagation material for garden roses, wholesale → NEONATAL®
Company details
PharmaRosa Ltd. Company registration number: 01-09-717479 VAT number: 13075314-2-43 Plant health registration no.: HU130721 Bank account (IBAN): HU85117631891388688400000000 BIC (SWIFT): OTPVHUHB Bank name: OTP Bank Nyrt.
