Bedding rose

52-577-1
52-577-2

Rivedoux-plage™

Les Provençelles®

MASripla – Dominique Massad

The petals' base colour is vivid golden yellow, with the edges subtly tinged pink. - flowerbed shrub rose - mild, subtly scented rose - soft, discreet fragrance

– Rich, very full golden-yellow blooms
– Compact, bushy habit for neat borders
– Attractive colour changes as flowers mature
– Good heat and drought tolerance
– Decorative orange-red hips in autumn
Special feature: Soft, discreet fragrance suits close seating areas.
Long-lasting plant – Expert background
Rivedoux-plage™
pharmaROSA® ORIGINAL 2-litre own-root potted rose
17,80 €
pcs
Direct from the grower
In stock for immediate dispatch
Delivery: 8–11 working days
4 (6366)
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Rivedoux-plage™ Les Provençelles® MASripla – golden-yellow bedding shrub rose

If You are looking for a rose that brings a touch of Atlantic-coast romance to a small Irish garden without complicated care, Rivedoux-plage™ is a welcoming choice. Its golden blooms open in generous clusters, lighting up beds and borders with a soft, sunset-like blend of yellow and pink – a real focal point even in modest spaces. This compact, bushy shrub keeps a neat outline, ideal for front gardens and low hedges where You want order as well as charm. The dense, glossy foliage creates a full backdrop for the flowers and helps the plant look attractive even between flushes. In a well-prepared, sunny spot with good drainage, it responds reliably, settling into Irish conditions that often bring wind, showers and humidity. As an own-root rose in the pharmaROSA® ORIGINAL 2-litre pot, it offers a long garden life, regenerating from its own wood and keeping its ornamental value steady over the years. The richly petalled, cupped flowers give a distinctly romantic look, reminiscent of cottage gardens and holiday villages by the sea. With a mild, subtle scent and clustered flowering, it works especially well near paths and patios where You pass close by. Planted once and cared for with simple, regular attention, it rewards You as it follows the classic rhythm of year one focusing on roots, year two building its framework of shoots, and year three revealing its full beauty.



Use cases

Target areaReason
Front garden feature shrub Compact, bushy growth and a moderate height make Rivedoux-plage™ ideal as a single, eye-catching shrub by the front door or gate, providing structure without overwhelming a small Irish garden; especially suitable for beginners
Neat, low bedding in small gardens Its controlled spread and bed-rose character allow You to plant short, tidy rows or small groups, giving a clear outline along paths or driveways while remaining easy to shape with light pruning; particularly helpful for busy
Colour accent in mixed borders The golden-yellow and pink-tinged blooms blend well with purples, blues and soft grasses, so it slots easily into mixed borders alongside perennials and small shrubs, creating seasonal highlights for homeowners
Cottage-style rose groupings (1–5 plants) Clustered, cupped flowers with many petals give a romantic, traditional feel when planted in small groups, evoking informal cottage borders that still remain manageable in size for hobby
Sunny, well-drained coastal gardens Derived from Mediterranean breeding, the plant copes well with sun and moderate dryness once established, fitting Irish seaside gardens that offer shelter and good soil preparation for coastal
Long-term structural planting near entrances As an own-root shrub, it matures into a stable framework that can recover from harder pruning and minor weather damage, supporting long-lived, dependable planting near paths, gates and front steps for planners
Formal edging rose with regular care routine The tidy habit lends itself to low hedging or edging, where a simple yearly prune and scheduled plant protection keep a uniform look, suitable for gardeners who prefer clear routines and visible results for organised
Warm, sheltered patio or courtyard beds Performs best in sunny, protected spots where its glossy foliage and generous flowering can be enjoyed up close, with the benefits of heat tolerance and careful drainage helping in enclosed urban spaces for urban

Decorating ideas

  • Seaside Welcome Border – Line a short front path with Rivedoux-plage™ and blue Carex flacca ‘Blue Zinger’ to echo soft coastal tones – ideal for homeowners wanting a relaxed, holiday feel at the front door
  • Cottage Doorway Trio – Plant a group of three roses near the entrance, underplant with Saxifraga x arendsii for a frothy carpet, creating a compact cottage-garden vignette – suited to beginners aiming for instant charm
  • Golden Evening Corner – Place alongside lavender and low rosemary in a sunny corner, letting the yellow-pink flowers glow against silver foliage – perfect for busy gardeners who like simple, fragrant combinations
  • Mixed Perennial Ribbon – Weave single roses between Campanula carpatica clumps in a border, giving vertical accents of colour among airy bellflowers – attractive for small-garden owners wanting soft structure without heaviness
  • Formal Front Hedge – Use a straight line of plants at recommended spacing for a low, tidy hedge, underplant with clipped evergreen groundcover – best for organised gardeners who enjoy a structured, classic look

Technical cultivar profile
PropertyData
Name and registration Modern shrub rose from the Les Provençelles® collection. Registered as MASripla, marketed as Rivedoux-plage™ Les Provençelles® MASripla, a golden-yellow bedding shrub rose for garden and landscape use.
Origin and breeding Bred by Dominique Massad at Atelier -Jardin Dominique Massad, Allauch, France. Introduced and registered in 2013, first distributed by Pétales de Roses, with Atlantic coastal inspiration behind the name.
Growth and structure Bushy, compact shrub 100–140 cm tall with a 50–80 cm spread. Moderately thorny canes and dense, mid-green glossy foliage create a full, structured plant suitable for beds, borders and low hedging.
Flower morphology Large, very full, cupped blooms with over 40 petals, produced mainly in clusters. Repeat-flowering with a generous second flush, giving strong ornamental impact during the main flowering season.
Colour and phenology Vivid golden-yellow petals with pink-edged tips. Colour fades to creamy yellow with peach-pink tones, often sandier with age. Good colour retention and attractive at all stages from bud to full bloom.
Fragrance and aroma Mild, discreet fragrance that is pleasant but not overpowering, making it suitable for seating areas and entrances where a subtle background scent is preferred rather than a dominant perfume.
Rose hip characteristics Moderately produced, spherical orange-red hips around 8–12 mm in diameter. May give additional ornamental interest in late season if spent flowers are not removed, adding a gentle natural touch.
Resistance and hardiness Hardy to approximately −21 to −18 °C (USDA 6b, RHS H7, Swedish zone 3). Disease resistance is low, with high susceptibility to powdery mildew, black spot and rust, so regular plant protection is recommended.
Horticultural recommendations Best in sunny, open sites with well-drained soil and regular watering in dry spells. Space 35–65 cm depending on use, allowing 5.7–6.5 plants/m² in mass plantings. Needs consistent care and protection in humid seasons.

Rivedoux-plage™ Les Provençelles® MASripla offers compact structure, luminous golden blooms and long-term performance from an own-root plant that matures steadily over the years, so You can choose it with confidence for a well-planned garden.

Detailed product attributes

Product Identification Data

Product Name: RIVEDOUX-PLAGE™ – golden-yellow bedding shrub rose - Massad
Product Type: pharmaROSA® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:30.10.2025
Item Number: [150] 52-577 (14.02.2026) pharmarosa.ie

Name and Registration

Cultivar Name Meaning: The name comes from Rivedoux-Plage, a commune on the Atlantic coast.
Trade Name: Rivedoux-plage™ Les Provençelles® MASripla
Rose Group: Modern shrub
Commercial Type: flowerbed shrub rose
Commercial Group: Bed rose
Exhibition Category: shrub rose
Collection: Les Provençelles®

Origin and Breeding

Initial Distributor: Pétales de Roses (France)
Breeder: Dominique Massad
Breeding Company / Institution: Atelier -Jardin Dominique Massad (Allauch, France)
Breeding Year: -, 2013
Parentage: unknown

Growth and Structural Characteristics

Height: 3.3-4.6ft (100-140 cm)
Spread: 1.6-2.6ft (50-80 cm)
Growth Habit: bushy (compact)
Foliage: The variety has dense foliage. The leaves have a glossy surface and a mid-green shade.
Prickliness: moderately thorny
Self-Cleaning Description: No data on self-cleaning.
Self-Cleaning Intensity: No data on self-cleaning strength.

Flower Morphology

Flower Fullness: very full-flowered
Flower Form: cupped
Flower Size: L (2,75-3,95 in)
Inflorescence Type: clustered
Colour Code: ARS code: yb RHS code: 14A (outer), 55B (inner)
Repeat Flowering: Remontant, producing a generous second flowering.

Colour Data and Phenology

Colour: golden-yellow
Flower Colour: The petals' base colour is vivid golden yellow, with the edges subtly tinged pink.
Closed Bud: On a deep golden-yellow ground a pale pink powdering appears at the tip of the bud.
Freshly Opened Flower: The outer petals are an intense golden yellow, with a soft raspberry-pink running along the edges.
Full Bloom: Uniform golden-yellow centre, the edge of the upper petal whorl grading to mauve-pink.
Pre-Fading Flower: The yellow tone fades to a creamy yellow, the pink edging melts into a delicate peach colour.
Colour Fading Description: The flowers fade from dark yellow to a sandy colour, their edges often take on a pinkish hue.

Fragrance and Aroma

Fragrance Strength: mild, subtly scented rose
Fragrance Character: soft, discreet fragrance
Pollinator Attraction: Fully double-flowered, so its stamens are not accessible to pollinating insects, which reduces its attractiveness to pollinators.
Pollinator-Friendly Rating: Not pollinator-friendly. Variety with high ornamental value.

Rose Hip Characteristics

Rose Hip Shape: spherical
Rose Hip Colour: orange-red
Rose Hip Notes: Moderately produced, 8–12 mm in diameter, spherical orange-red rose hips may have ornamental value.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: Based on its Mediterranean origin, the cultivar group is likely to tolerate heat well. It requires watering during prolonged drought.
Disease Resistance: very susceptible
  • powdery mildew – very susceptible
  • black spot – very susceptible
  • rust – very susceptible

Horticultural Recommendations

Recommended Spacing: for mass planting 40 cm, for hedging 35 cm, as a solitary specimen 65 cm
Planting Density: square planting 5,7 plants/m², hexagonal arrangement 6,5 plants/m²
Partial Shade Tolerance: Best in a sunny position
Maintenance Requirements: Maintenance requirement high; highly susceptible to diseases, therefore regular plant protection and frequent interventions are necessary.
Key Uses: border, specimen

Notes

Strengths: Long-lasting plant – Expert background
Companion Plants: Carex flacca 'Blue Zinger' - glaucous sedge
Campanula carpatica - Carpathian bellflower
Saxifraga x arendsii - Arends' saxifrage
Note: -
RIVEDOUX-PLAGE™ – golden-yellow bedding shrub rose - Massad
The petals' base colour is vivid golden yellow, with the edges subtly tinged pink. - flowerbed shrub rose - mild, subtly scented rose - soft, discreet fragrance
Rose Shopping Online - golden-yellow - flowerbed shrub rose - Rivedoux-plage™ - (3.3-4.6ft (100-140 cm))
Inflorescence: clustered Height: 3.3-4.6ft (100-140 cm) Flower shape: cupped Winter hardiness: 6b golden-yellow - Pétales de Roses (France) flowerbed shrub rose - Flower size: L (2,75-3,95 in) Flower size: L (2,75-3,95 in) - Height: 3.3-4.6ft (100-140 cm) Height: 3.3-4.6ft (100-140 cm) - Flower fullness: very full-flowered Rivedoux-plage™ - Roses in the garden | pharmaROSA® Original - standard Dominique Massad

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


Information

In what condition do we send the rose from our online webshop?

Let us ask ourselves the question. What would I like to use the rose for?
Flower? - Location? - Screening? - Fragrance? - Height? - Breeder? - Rose hip?

Rose purchasing information
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Care guide

Our product is a rose grown with unique pharmaROSA® cultivation technology!

2 litre, own-root, potted rose.
With shoots appropriate to the season.
With roots thoroughly interwoven through the growing medium.
Quality in line with the requirements of the E.N.A. (European Nurserystock Association).
In unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-type rose plant with an individual identifier.

The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.


Stock: several varieties and several stages of development in a short stock section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: presentation of the strong root system interwoven through the growing medium with the pot removed.
Balance: mature plant where the development of the root system and the shoots is in harmony.

Information about the videos
The video series is not a “seasonal showcase”, but makes the essence of pharmaROSA® own-root production tangible: how the plant is built, what the root system is like and how the shoots renew themselves. The footage was therefore taken at different times, showing plants at different stages of development, so mixed leaf coverage or differing growth stages may appear in the videos. This is not a “sample” of the batch delivered, but an illustration of how the technology works. The current condition of the rose available to order — typical of the given period and similar to what you can expect to receive in the parcel — is shown at the top of the product page.

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Product types

Pages for private customers
Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
For professional partners only
Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.