Hybrid tea rose

52-670-1
52-670-2

Simply Gorgeous™

Hybrid tea rose

FORmaui – John Ford

Powdery lavender‑lilac shade with delicate silvery‑mauve tones. - hybrid tea rose - strong, well-scented rose - sweet character

– Striking powdery lavender‑lilac blooms
– Classic high‑centred hybrid tea form
– Strong, sweet, well‑scented fragrance
– Upright, bushy habit with dense foliage
– Reliable repeat flowering through the season
Special feature: Premium gold‑rated exhibition rose cultivar.
Environmentally sensitive landscaping – Naturalistic style
Simply Gorgeous™
pharmaROSA® ORIGINAL 2-litre own-root potted rose
19,40 €
Out of stock. In cultivation. Temporarily unavailable.
4.5 (6475)
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SIMPLY GORGEOUS™ – lavender hybrid tea rose – FORmaui

If You dream of a neatly structured, romantic rose that rewards You with repeated, exhibition-style blooms without complicated care, SIMPLY GORGEOUS™ is a superb choice for an Irish family garden. Its high-centred flowers in an unusually soft lavender shade bring a touch of elegance to front beds and borders, while the strong, sweet perfume adds real romance around doors and paths. The upright, bushy habit stays manageably compact, ideal for smaller gardens and narrower spaces, yet still offers enough height for a graceful presence. As an own-root rose in a pharmaROSA® ORIGINAL 2‑litre pot, it is supplied well established and ready to settle in, forming a long-lived, regenerating framework rather than relying on a short-lived graft. You can plant it in average garden soil, provided You give reasonable drainage for Ireland’s frequent rainfall, and expect steady progress: first strong roots, then building shoots, then full ornamental impact by about the third year. In a generous 40–50 litre container or a sunny border, SIMPLY GORGEOUS™ quickly becomes a scented focal highlight You can enjoy with minimal fuss.



Use cases

Target area Reason
Front garden focal point near the entrance The elegant, high‑centred hybrid tea blooms in a distinctive lavender shade make a refined statement by the front door, giving Your home an immediate sense of care and style without needing elaborate planting schemes, ideal for the busy homeowner
Small rose group in an ornamental bed Planted in a group of three to five, the upright, bushy habit forms a tidy, medium‑height drift that looks “designed” with very little effort, providing a balanced structure that suits typical Irish suburban beds and compact family gardens, perfect for the time‑pressed gardener
Cut-flower corner for home bouquets With long, straight, well‑proportioned stems and solitary, exhibition‑style flowers, SIMPLY GORGEOUS™ is ideal if You want reliable, strongly scented blooms to cut for vases, giving You home‑grown luxury for the kitchen table or sitting room, appreciated by the creative flower-lover
Sunny border in a family back garden The repeat‑flowering habit delivers a good second flush after the main show, so a back‑garden border keeps its colour and interest through the season, reducing the need for replanting or seasonal bedding changes, suiting the relaxed family
Coastal or exposed site with good drainage Where wind and Atlantic weather can be a challenge, the robust, own‑root framework and moderate disease resistance help the plant settle steadily, provided soil drains well in prolonged Irish rainfall, offering peace of mind for the practical coastal-gardener
Rural cottage-style mixed planting Its nostalgic colour and classic flower form pair beautifully with cottage‑garden perennials like cranesbills and ornamental grasses, letting You build a romantic, country feel around older houses or bungalows without intensive upkeep, attractive for the tradition‑minded owner
Large patio pot or terrace container In a 40–50 litre container, the compact yet upright habit and repeated flowering provide a long‑lived “portable border”, ideal for rented homes or paved spaces where digging is limited, giving flexibility and long‑term value to the mobile city-dweller
Feature rose in a low-maintenance design As a premium, own‑root plant, it develops steadily over the first years into a durable, regenerating shrub that keeps its shape and flowering quality with basic pruning only, supporting low‑input, environmentally sensitive planting plans for the sustainability‑aware buyer

Decorating ideas

  • Lavender Entrance Classic – Plant a single SIMPLY GORGEOUS™ by the front path, underplanted with low lavender mounds to echo its colour and perfume, ideal for homeowners wanting a tidy, welcoming approach with minimal maintenance.
  • Romantic Cottage Trio – Group three bushes in a triangle among blue cranesbills and soft grasses for a relaxed cottage look that still feels ordered, perfect for rural gardeners who like a gentle, natural style.
  • Patio Perfume Corner – Grow one plant in a 40–50 litre terracotta pot with trailing thyme around the rim, creating a scented seating-area accent suited to balconies and small terraces.
  • Cut-Flower Strip – Line a sunny fence with evenly spaced plants and companion lavender for foliage contrast, giving You a mini cutting garden that doubles as a neat boundary for practical, space‑conscious families.
  • Evening Seating Border – Place SIMPLY GORGEOUS™ near a bench, backed by pale hydrangeas, so the pastel tones and strong fragrance stand out at dusk, perfect for those who unwind outdoors after work.

Technical cultivar profile
Parameter Data
Name and registration Hybrid tea rose, registered as FORmaui, marketed as Simply Gorgeous™ hybrid tea rose FORmaui; part of the hybrid tea rose group and suited to exhibition and cut-flower use in gardens.
Origin and breeding Bred by John Ford of Ford Roses, Palmerston North, New Zealand; introduced to the market in 2014 by Style Roses in the United Kingdom, with parentage not publicly recorded.
Growth and structure Upright, bushy shrub reaching about 80–110 cm in height and 60–85 cm spread; slightly thorny, with dense, slightly glossy foliage that emerges bronzy-red and matures to a mid-green tone.
Flower morphology Large, double flowers with 26–39 petals, borne mostly singly on stems; high-centred, pointed-bud form typical of cut roses, remontant with a plentiful second flush through the flowering season.
Colour and phenology Powdery lavender-lilac blooms with silvery-mauve tones and subtle bronze to creamy brown centre tints; colour lightens as flowers open, creating a soft, romantic effect from bud through to full bloom.
Fragrance and aroma Strongly scented hybrid tea rose with a sweet, classic rose fragrance; the notable perfume makes it particularly valuable for planting near paths, seating areas and for cutting for indoor enjoyment.
Rose hip characteristics Occasional spherical hips, approximately 10–14 mm in diameter, developing an orange-red tone; hips are an added seasonal interest but not usually the primary ornamental feature of this cultivar.
Resistance and hardiness Hardy to about −15 to −12 °C (RHS H6, Swedish zone 2, USDA 7b); moderate resistance to powdery mildew, black spot and rust, benefits from standard rose care and monitoring in humid seasons.
Horticultural recommendations Best in a sunny position with good drainage; plant 60 cm apart for beds, 50 cm for hedges, 90 cm as specimens, at about 3 plants/m²; maintenance medium, with occasional plant protection as needed.

SIMPLY GORGEOUS™ offers fragrant lavender exhibition blooms, a compact, upright habit and a durable own-root framework that matures into a long-lived garden feature, making it an easy, rewarding choice if You like reliable roses.

Detailed product attributes

Product Identification Data

Product Name: SIMPLY GORGEOUS™ – lavender tea-hybrid rose - Ford
Product Type: pharmaROSA® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:15.08.2025
Cultivar Merit Rating: premium gold
Item Number: [548] 52-670 (14.02.2026) pharmarosa.ie

Name and Registration

Cultivar Name Meaning: The English phrase 'Simply Gorgeous' means 'Simply gorgeous'.
Original Commercial Cultivar Name: Simply Gorgeous™
Trade Name: Simply Gorgeous™ Hybrid tea rose FORmaui
Rose Group: Hybrid Tea
Commercial Type: hybrid tea rose
Commercial Group: Hybrid tea rose
Exhibition Category: exhibition hybrid tea; cut flower
Collection: Hybrid tea rose

Origin and Breeding

Initial Distributor: Style Roses (United Kingdom)
Registration Year: Data not available
Breeder: John Ford
Breeding Company / Institution: Ford Roses (Palmerston North, New Zealand)
Breeding Year: -, 2015
Parentage: unknown

Growth and Structural Characteristics

Height: 2.6-3.6ft (80-110 cm)
Spread: 2-2.8ft (60-85 cm)
Growth Habit: upright, bushy
Foliage: The variety's foliage is dense, the leaves have a slightly glossy surface and are bronzy-red on young shoots, maturing to a mid-green shade.
Prickliness: slightly thorny
Self-Cleaning Description: No data on self-cleaning.
Self-Cleaning Intensity: No data on self‑cleaning strength.

Flower Morphology

Petal Count: 26-39
Flower Fullness: double flowered
Flower Form: high-centred, pointed-budded (cut rose type)
Flower Size: L (2,75-3,95 in)
Inflorescence Type: solitary
Colour Code: ARS code: m RHS code: 76A, 76D
Repeat Flowering: It remonts well, producing a plentiful second flush of flowers.

Colour Data and Phenology

Colour: lavender
Flower Colour: Powdery lavender‑lilac shade with delicate silvery‑mauve tones.
Closed Bud: Deep lavender-purple with a delicate bronze edging.
Freshly Opened Flower: The outer petals are a pale pink‑lilac, while the inner petals show a strong lavender base with copper‑bronze tones.
Full Bloom: Light lavender, with a slight bronze-brown tinge in the centre.
Pre-Fading Flower: The petals fade to a silvery lavender, while the centre takes on a creamy rose-brown shade.
Colour Fading Description: During opening, the deep lavender-purple gradually fades to a lighter, silvery lavender, while the centre shifts from copper-bronze to a creamy, pinkish-brown.

Fragrance and Aroma

Fragrance Strength: strong, well-scented rose
Fragrance Character: sweet character
Pollinator Attraction: Its double (fully filled) flower form and reduced accessibility of the stamens mean it attracts pollinators only to a limited extent.
Pollinator-Friendly Rating: Based on the flower form, primarily ornamental, not specifically pollinator-friendly

Rose Hip Characteristics

Rose Hip Shape: spherical
Rose Hip Colour: orange-red (RHS 34A)
Rose Hip Notes: Occasionally produced, 10–14 mm in diameter, spherical, orange-red (RHS 34A) rose hip.

Resistance and Hardiness

Hardiness (°C): -15–-12 °C
Heat and Drought Tolerance Description: No data are available on heat–drought tolerance.
Disease Resistance: moderate
  • powdery mildew – moderate
  • black spot – moderate
  • rust – moderate

Horticultural Recommendations

Recommended Spacing: for mass planting 60 cm apart, for hedging 50 cm apart, as a specimen 90 cm apart
Planting Density: square planting 2,8 plants/m², hexagonal arrangement 3,2 plants/m²
Partial Shade Tolerance: Preferably in a sunny position
Maintenance Requirements: Maintenance requirement medium; occasionally requires plant protection.
Key Uses: flowerbed, cut flower, specimen plant

Notes

Strengths: Environmentally sensitive landscaping – Naturalistic style
Companion Plants: Lavandula angustifolia - lavender Geranium species - garden cranesbills Panicum virgatum 'Sangria' - switchgrass
Note: -
SIMPLY GORGEOUS™ – lavender tea-hybrid rose - Ford
Powdery lavender‑lilac shade with delicate silvery‑mauve tones. - hybrid tea rose - strong, well-scented rose - sweet character
Online rose purchase - lavender - hybrid tea rose - Simply Gorgeous™ - (2.6-3.6ft (80-110 cm))
Inflorescence: solitary Height: 2.6-3.6ft (80-110 cm) Flower shape: high-centred, pointed-budded (cut rose type) Winter hardiness: 6b lavender - Style Roses (United Kingdom) hybrid tea rose - Flower size: L (2,75-3,95 in) Flower size: L (2,75-3,95 in) - Height: 2.6-3.6ft (80-110 cm) Height: 2.6-3.6ft (80-110 cm) - Flower fullness: double flowered Simply Gorgeous™ - Roses in the garden | pharmaROSA® Original - premium gold John Ford

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


Information

In what condition do we send the rose from our online webshop?

Let us ask ourselves the question. What would I like to use the rose for?
Flower? - Location? - Screening? - Fragrance? - Height? - Breeder? - Rose hip?

Rose purchasing information
Payment methods - Delivery costs - Delivery - Complaints handling

Care guide

Our product is a rose grown with unique pharmaROSA® cultivation technology!

2 litre, own-root, potted rose.
With shoots appropriate to the season.
With roots thoroughly interwoven through the growing medium.
Quality in line with the requirements of the E.N.A. (European Nurserystock Association).
In unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-type rose plant with an individual identifier.

The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.


Stock: several varieties and several stages of development in a short stock section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: presentation of the strong root system interwoven through the growing medium with the pot removed.
Balance: mature plant where the development of the root system and the shoots is in harmony.

Information about the videos
The video series is not a “seasonal showcase”, but makes the essence of pharmaROSA® own-root production tangible: how the plant is built, what the root system is like and how the shoots renew themselves. The footage was therefore taken at different times, showing plants at different stages of development, so mixed leaf coverage or differing growth stages may appear in the videos. This is not a “sample” of the batch delivered, but an illustration of how the technology works. The current condition of the rose available to order — typical of the given period and similar to what you can expect to receive in the parcel — is shown at the top of the product page.

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Product types

Pages for private customers
Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
For professional partners only
Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.