Vivid pink bloom with slightly paler petal bases and a contrasting ring of yellow stamens. - landscape shrub rose - very weak, barely noticeable scented rose - rosy character
– Vibrant pink blooms with striking yellow stamens
– Healthy, bushy shrub for beds and borders
– Excellent disease resistance for reliable display
– Hardy to severe winter cold, USDA zone 3b
– Low-maintenance rose, ideal for mass planting Gné speisialta: Rose hips decorative and useful for harvest.
Supported by real photographs – Safe for the long term
pharmaROSA® ORIGINAL 2-litre own-root potted rose
18,80 €
4.5(6771)
SWEET VALEDA – pink landscape shrub rose - Boot & de Ruiter
Sweet Valeda is a modern landscape shrub rose designed for easy living in real Irish gardens, coping well even when soil stays wet and heavy after rain. Its bushy, compact habit and self-cleaning flowers mean it stays tidy with very little effort from You, ideal for front gardens and family beds where You want colour without constant deadheading. The vivid pink single blooms appear in generous waves, drawing in bees and other pollinators with their open stamens for a more lively garden scene. As an own-root plant it builds a strong framework over time, supporting a long lifespan and reliable regrowth if ever cut back hard or nipped by weather. In the first year it focuses on roots, in the second on shoots, and from the third year it shows its full ornamental value, settling into borders, cottage-style schemes or urban front gardens as a relaxed yet orderly shrub that simply works.
Sweet Valeda with single, open pink blooms and a visible yellow stamen centre.
Use cases
Target area
Reason
Front garden bed by the path
Compact, bushy growth and good self-cleaning keep the plant looking neat beside entrance paths, so You enjoy continuous colour with minimal deadheading or shaping, perfect when You want the rose to behave without fuss for the busy homeowner
Small groups in mixed borders
Planted in groups of three to five, its vivid pink flowers and dense foliage form an easy-care block of colour that knits quickly into perennials and grasses, giving structure and impact without complicated pruning for the relaxed gardener
Pollinator-friendly cottage corner
The single, open blooms with prominent yellow stamens are especially attractive to bees and hoverflies, so a pair of plants by herbs or lavender creates a soft, cottage look that also supports garden wildlife for the nature lover
Low-maintenance edging or low hedge
Regular height and spread, combined with low maintenance needs, make it suitable for informal edging along drives or boundaries; spaced at 40–50 cm it forms a loose, flowering line that stays manageable for the beginner gardener
Urban front garden with heavy soil
This robust shrub rose copes well with exposed, windswept sites and heavier ground typical of many Irish plots, as long as drainage is improved a little, staying reliable where more delicate roses struggle for the city household
Large patio pot or doorstep container
In a 40–50 litre container with quality compost, its bushy habit and repeat flowering give a long season of colour at eye level; because it is own-root, it can be rejuvenated by pruning without losing vigour, ideal for the balcony owner
Family play garden with informal planting
Moderate prickles, strong twig structure and resilient foliage suit family spaces where plants may be brushed past; it maintains a solid shape and bounces back well, offering tough, forgiving colour for the family gardener
Naturalistic bed with autumn interest
After flowering, the attractive orange-red hips add late-season colour and can be harvested in September–October, extending interest well into autumn and giving scope for simple home use in the kitchen for the creative homeowner
Decorating ideas
COTTAGE EDGE – Line a front path with Sweet Valeda and fragrant rock geranium, letting the pink blooms and soft geranium mounds blur together into a relaxed cottage border – for lovers of informal, romantic gardens
ROSE-AND-LAVENDER RIBBON – Alternate this rose with short lavender or rosemary along a driveway, using its tidy habit and repeat pink flowers to weave a scented, low-maintenance ribbon – for busy homeowners wanting order with charm
WATERSIDE GLOW – Combine Sweet Valeda with Cornus ‘Midwinter Fire’ and ornamental grasses near a damp-prone corner or water feature, so summer flowers and winter stems keep the area colourful – for gardeners seeking year-round interest
PATIO FOCAL POT – Plant one shrub in a 40–50 litre container, underplant with trailing thyme and small violas, and place it by the front door for easy colour that needs only watering and the odd trim – for beginners and balcony users
POLLINATOR PATCH – Group three roses with airy Italian clematis threading through and a drift of hardy herbs beneath, creating an open, flower-rich haven that buzzes with life – for nature-focused, wildlife-friendly gardeners
Technical cultivar profile
Property
Data
Name and registration
SWEET VALEDA – pink landscape shrub rose, Shrub / Hybrid Rugosa, bed rose type. Registered cultivar name RUIrbm009b, bred by Boot; de Ruiter, marketed as Sweet Valeda Bedding rose RUIrbm009b.
Origin and breeding
Bred by De Ruiter Innovations B.V. in the Netherlands, with parentage unknown. Introduced around 2024 as a robust landscape shrub rose intended for low-maintenance plantings in gardens and public green spaces.
Awards and recognitions
Holder of a Second Class Certificate from the Hague Rose Trials (2024), confirming good garden performance and decorative value under trial conditions in an independent European testing environment.
Growth and structure
Bushy, compact shrub 75–105 cm tall and 60–85 cm wide, with dense, mid-green matt foliage and moderate prickles. Forms a full, rounded outline suited to edging, groups, or specimen use in smaller beds and borders.
Flower morphology
Single, flat flowers with 5–12 petals, medium sized at about 1.5–2.75 inches, carried mainly in clusters. Remontant, with generous repeat flowering and a notably plentiful second flush following the main early summer display.
Colour and phenology
Vivid pink blooms with slightly paler petal bases and a contrasting strong yellow ring of stamens. Colour gradually softens to pastel pink with subtle mauve tones as the flower ages, maintaining decorative effect while it fades.
Fragrance and aroma
Very light, barely noticeable scent with a gentle rosy character. Selected more for its colour, health, and landscape value than for perfume, so it fits well where visual impact and resilience matter more than strong fragrance.
Rose hip characteristics
Produces spherical orange-red hips, about 22–28 mm in diameter, from September to October. Hips have ornamental value in the border and are noted as rich in vitamin C and suitable for harvesting for further domestic use.
Resistance and hardiness
Very hardy shrub rated to approximately −37 to −34 °C (H7, USDA 3b, Swedish zone 6). Good tolerance of heat and moderate drought, with expected wind and salt-spray resistance and strong resistance to mildew, black spot and rust.
Horticultural recommendations
Best in full sun with reasonable drainage. Plant 50 cm apart in beds, 40 cm for hedging, 75 cm as a specimen, giving about 4.2–4.8 plants/m² in mass plantings. Suited to flower beds, edging, parks, urban green and waterside gardens.
SWEET VALEDA offers vivid pink repeat flowering, strong disease resistance and attractive autumn hips, while its own-root nature supports long-term resilience and regrowth; a dependable choice if You would like a straightforward, rewarding rose.
Detailed product attributes
Product Identification Data
Product Name:
SWEET VALEDA – pink landscape shrub rose - Boot & de Ruiter
Product Type:
pharmaROSA® ORIGINAL - 2-litre own-root potted rose
Flower Colour:
Vivid pink bloom with slightly paler petal bases and a contrasting ring of yellow stamens.
Closed Bud:
Bud of a vivid, medium-sheen pink with slightly deepening pink tones on the outer bud scales.
Freshly Opened Flower:
The petals open in an intense, fresh pink with a subtle mauve tinge in places.
Full Bloom:
Vivid, radiant pink petals with a slight lightening at the petal bases. A strong yellow ring of stamens is visible in the centre, providing a striking contrast to the pink petals.
Pre-Fading Flower:
The pink shade gradually fades to a more pastel pink, with soft mauve tones in places.
Rose Hip Notes:
Regularly produced, 22–28 mm diameter, spherical orange‑red rose hips of ornamental value. The hips have a high vitamin C content and are suitable for further use. Expected harvest time for the hips is September–October.
Our product is a rose grown with unique pharmaROSA® cultivation technology!
2 litre, own-root, potted rose.
With shoots appropriate to the season.
With roots thoroughly interwoven through the growing medium.
Quality in line with the requirements of the E.N.A. (European Nurserystock Association).
In unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-type rose plant with an individual identifier.
The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.
Stock: several varieties and several stages of development in a short stock section.Shoot system: intensive growth of fresh basal shoots on a young plant.Root system: presentation of the strong root system interwoven through the growing medium with the pot removed.Balance: mature plant where the development of the root system and the shoots is in harmony.
Information about the videos
The video series is not a “seasonal showcase”, but makes the essence of pharmaROSA® own-root production tangible: how the plant is built, what the root system is like and how the shoots renew themselves. The footage was therefore taken at different times, showing plants at different stages of development, so mixed leaf coverage or differing growth stages may appear in the videos. This is not a “sample” of the batch delivered, but an illustration of how the technology works. The current condition of the rose available to order — typical of the given period and similar to what you can expect to receive in the parcel — is shown at the top of the product page.
Pages for private customers Garden roses for the family garden, with minimal care → ORIGINAL® Premium garden roses – instant impact, a truly showpiece garden → EXTRA® Pages for professionals and private customers Roses for public spaces – large areas, sustainable maintenance → NATURAL® Roses for projects – hedge and row planting, fast implementation → RAPID® For professional partners only Production – propagation material for garden roses, wholesale → NEONATAL®
Company details
PharmaRosa Ltd. Company registration number: 01-09-717479 VAT number: 13075314-2-43 Plant health registration no.: HU130721 Bank account (IBAN): HU85117631891388688400000000 BIC (SWIFT): OTPVHUHB Bank name: OTP Bank Nyrt.
