Vivid, rich blood‑red shade with a velvety, deep appearance. - flowerbed shrub rose - light, restrained-scented rose - delicate, light in character
– Vivid, velvety dark‑red flower clusters
– Reliable repeat flowering all season
– Upright, dense shrub for beds and parks
– Medium hardiness, suitable for Irish winters
– Decorative red hips if not deadheaded Speisialtacht: Bronntar Bonn Cré-umha Baden‑Baden (1982).
Long-lasting plant – Expert knowledge
pharmaROSA® ORIGINAL 2-litre own-root potted rose
18,80 €
4(5936)
VILLE D'ETTELBRUCK – dark red bedding shrub rose - Lens
The deep, blood-red blooms of Ville d’Ettelbruck bring a reliably floriferous display to family gardens, forming generous clusters that repeat all summer with very little fuss. This upright, medium-sized shrub fits easily into smaller beds and front gardens, giving You strong colour impact without dominating the space. Dense, glossy foliage covers the plant from top to bottom, helping it look full and tidy even between flushes of flowers, while its own-root nature supports a long-lived, steadily maturing structure in Your soil and climate. Well suited to typical Irish conditions, it copes reliably where humidity and mild summers meet heavier ground, as long as drainage is sensible. Semi-double, softly scented flowers show open stamens that are gently pollinator-friendly, then age to decorative hips if You leave some spent blooms on. In the first year it focuses on roots, in the second it builds shoots, and by the third season it settles into its full ornamental value with stable, easy-going performance.
Freshly opened blood-red blooms of Ville d'Ettelbruck.
Ville d’Ettelbruck at full bloom, with vivid blood-red semi-double flowers.
Use cases
Target area
Reason
Front garden focal bed
Forms a medium-height, upright shrub that gives strong dark-red colour at eye level without overwhelming a small front garden. Ideal if You want a single, dependable feature near the door, giving a welcoming effect for beginners
Low-maintenance flowering border
Good repeat flowering and medium self-cleaning mean less deadheading pressure, yet beds still look bright for long periods. With basic watering and feeding, the plant rewards You with steady blooms, keeping upkeep realistic for busy-owners
Small group planting (1–5 shrubs)
Cluster-flowered heads create a carpet of colour when several plants are used together at 50–60 cm spacing, giving the impression of a carefully designed bed without complex planning. This suits modest gardens wanting impact for homeowners
Cottage-style mixed border
Semi-double, lightly scented flowers combine well with airy perennials, leaving space for companion plants while still offering a romantic, informal look. The accessible blooms contribute charm rather than formality, ideal for relaxed cottage-gardeners
Family play garden backdrop
The dense, glossy foliage and upright habit form a tidy green wall dotted with red flowers, useful along fences or boundaries where You want seasonal colour and a clear edge without constant replanting, suiting practical families
Urban front garden with heavy soil
Own-root, shrub-form planting adapts gradually to local conditions, building a robust bush that copes well in typical Irish plots where breezy, damp weather often meets heavier ground, provided basic drainage is ensured for careful city-gardeners
Pollinator-friendly corner bed
Semi-double blooms open their centres, giving bees easier access to pollen while still providing ornamental value for You. Leaving some flowers un-deadheaded lets hips form later, supporting a small wildlife-friendly pocket for nature-minded gardeners
Large patio container (40–50 litres minimum)
In a generous container with regular watering, its upright, well-leafed habit and repeat-flowering clusters give a long season of colour on patios, balconies or by steps, making it a strong choice where beds are limited but You still want presence for balcony-owners
Decorating ideas
Red Entrance Accent – Plant one Ville d’Ettelbruck by the front path with lavender or rosemary for scent and contrast, creating a simple, smart welcome – ideal for homeowners who like a neat, unfussy doorway
Cottage Ribbon Border – Combine small groups with Calamintha ‘Elfin Purple’ and dwarf asters to edge a lawn or path, giving a soft, country feel – perfect for cottage-garden fans seeking long, easy colour
Family Play Backdrop – Line a fence with these shrubs and underplant with low groundcovers, keeping flowers behind play space while adding colour – good for families wanting beauty without complicated layouts
Compact Patio Feature – Grow one plant in a 40–50 litre pot with trailing herbs, placing it near seating so You can enjoy the clusters up close – suited to balcony and terrace users with limited planting space
Simple Red-and-White Scheme – Pair Ville d’Ettelbruck with white hydrangeas or pale perennials to let the dark red flowers stand out cleanly – attractive for beginners who prefer straightforward, classic colour themes
Technical cultivar profile
Parameter
Data
Name and registration
Modern shrub, bed rose type; registered as LENivill, traded as Ville d'Ettelbruck. Part of the Bedding rose collection, recognised as a flowerbed shrub rose suitable for private and public planting.
Origin and breeding
Bred by Louis Lens in Belgium from ‘Satchmo’ × ‘Skyrocket’; breeding year 1981, introduced 1983 by Lens Roses NV. Represents classic Lens shrub breeding with reliable garden value and cluster flowering.
Awards and recognitions
Bronze medal at the Baden‑Baden International Rose Competition in 1982, confirming its ornamental value and garden performance under trial conditions among other modern shrub and bed roses.
Growth and structure
Upright shrub 110–150 cm high, 65–95 cm spread, with dense branching and glossy dark green foliage. Moderately thorny stems; forms a well-filled bush suited to beds, hedging lines and small groups in family gardens.
Flower morphology
Semi-double, flat flowers with 13–25 petals, medium size clusters. Good remontant behaviour, with the second flush also abundant. Medium self-cleaning, some old blooms dropping naturally while others may be left to form hips.
Colour and phenology
Vivid dark red, blood-red effect with velvety depth; buds are deep burgundy, opening to brilliant red and later darkening slightly. Colour may lighten modestly in strong sun but remains decorative across repeated flushes.
Fragrance and aroma
Light, delicate scent rather than strong perfume, so it will not overpower seating areas. Enough fragrance for close-up enjoyment when cutting a few stems or passing nearby, but focused mainly on colour and flower quantity.
Rose hip characteristics
Produces moderate quantities of small, spherical red hips, about 8–12 mm in diameter, if faded flowers are not removed. Adds late-season interest and a subtle wildlife benefit in less heavily groomed garden areas.
Resistance and hardiness
Hardy to about −21 to −18 °C (H7, USDA 6b, Swedish zone 3). Medium general disease resistance: good black spot resistance, medium for mildew and rust. Tolerates typical summer heat but needs watering in prolonged dry spells.
Horticultural recommendations
Best in a sunny, reasonably well-drained spot. Allow 50–60 cm for hedging or mass planting, up to 90 cm as a solitary shrub. Medium maintenance with occasional pest and disease checks; suitable for beds, parks and urban green spaces.
Ville d'Ettelbruck offers repeat dark-red flowering, tidy glossy foliage and adaptable shrub growth on long-lived own-root plants, making it a reassuring, easy-care choice if You would like a dependable rose for your garden.
Detailed product attributes
Product Identification Data
Product Name:
VILLE D'ETTELBRUCK – dark red bedding shrub rose - Lens
Product Type:
pharmaROSA® ORIGINAL - 2-litre own-root potted rose
Pollinator Attraction:
Open flowers that expose the stamens—particularly single or semi‑double forms with accessible stamens rather than fully double blooms—make pollen readily available and so attract bees.
Pollinator-Friendly Rating:
Can be considered partially pollinator-friendly due to its semi-double flowers.
Our product is a rose grown with unique pharmaROSA® cultivation technology!
2 litre, own-root, potted rose.
With shoots appropriate to the season.
With roots thoroughly interwoven through the growing medium.
Quality in line with the requirements of the E.N.A. (European Nurserystock Association).
In unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-type rose plant with an individual identifier.
The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.
Stock: several varieties and several stages of development in a short stock section.Shoot system: intensive growth of fresh basal shoots on a young plant.Root system: presentation of the strong root system interwoven through the growing medium with the pot removed.Balance: mature plant where the development of the root system and the shoots is in harmony.
Information about the videos
The video series is not a “seasonal showcase”, but makes the essence of pharmaROSA® own-root production tangible: how the plant is built, what the root system is like and how the shoots renew themselves. The footage was therefore taken at different times, showing plants at different stages of development, so mixed leaf coverage or differing growth stages may appear in the videos. This is not a “sample” of the batch delivered, but an illustration of how the technology works. The current condition of the rose available to order — typical of the given period and similar to what you can expect to receive in the parcel — is shown at the top of the product page.
Pages for private customers Garden roses for the family garden, with minimal care → ORIGINAL® Premium garden roses – instant impact, a truly showpiece garden → EXTRA® Pages for professionals and private customers Roses for public spaces – large areas, sustainable maintenance → NATURAL® Roses for projects – hedge and row planting, fast implementation → RAPID® For professional partners only Production – propagation material for garden roses, wholesale → NEONATAL®
Company details
PharmaRosa Ltd. Company registration number: 01-09-717479 VAT number: 13075314-2-43 Plant health registration no.: HU130721 Bank account (IBAN): HU85117631891388688400000000 BIC (SWIFT): OTPVHUHB Bank name: OTP Bank Nyrt.
